Envisics is a UK-based technology company with deep expertise in holography. So, what are holograms? Those are the three dimensional images we see in sci-fi movies that originally appeared in the Star Wars series. Envisics projects informational holograms outside of the vehicle in the line of vision, about three feet in front of the driver's eyes. Think of it as a colorful head up display in three dimensions. The single biggest advantage of holography is safety. The driver does not need to look away toward the center stack screen where he or she might seek to secure information about navigation or speed. Instead holograms render objects in the line of sight, embedded into the road and its real surroundings.. Envisic's holograms are expected to appear on Cadillac Lyriqs in late 2022 ro 2023. Founder Jamieson Christmas earned a PhD at Cambridge and is convinced that his technology will win widespread adoption simply because it is safer and more intuitive than looking at those giant touch screens that now dominate many of our vehicles from Teslas to Lucids to F-150 Lightnings.

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