In this inaugural episode, Will Pate breaks down the seismic shifts reshaping digital marketing and what's still working in 2025.

Will explores three fundamental changes: AI-generated content flooding the market, algorithm shifts driving inauthentic content, and the collapse of traditional SEO.

Despite these challenges, three strategies still deliver: performance marketing through targeted ads, influencer partnerships, and entrepreneur marketing.

Will also shares the personal story behind Climate Jobs, his new service helping climate companies scale their impact through better hiring.

Dr. Dayna Lee-Baggley is a workplace psychologist, expert in acceptance and commitment therapy, researcher and author.

Dr. Dayna discusses emotional responses and coping strategies after being laid off, the importance of maintaining a balance between work and personal life, the limitations of personality tests in the workplace, symptoms and prevention of burnout, the challenges and benefits of remote work, and strategies for managing health and fitness as a remote worker. In this episode, Dr. Dayna and Will discuss the importance of creating a wind down routine for better sleep. They emphasize the need for a transition period between activities and sleep to allow the brain to relax. They also discuss the types of activities that can help with the wind down process, such as reading light and non-activating material or watching repetitive TV shows.

Chapters

00:00: Intro

00:23: Emotional Responses to Being Laid Off

03:43 Unhealthy Responses to Being Laid Off

06:01 Maintaining Healthy Habits After Being Laid Off

08:02 Healthy Ways to Cope After Being Laid Off

09:19 Success in Work Life vs. Personal Life

12:00 Emotion-Based Coping Skills

13:04 The Price of Focusing Only on Work

14:23 Signs Your Work Life is Affecting Your Personal Life

17:42 Personality Tests in the Workplace

19:36 Scientific Community's View on Personality Tests

21:13 Harmful Effects of Unvalidated Personality Tests

24:58 Symptoms of Burnout

31:04 Remote Work Burnout

32:19 Is Remote Work for Everyone?

34:18 Personality Traits and Remote Work

37:41 Avoiding Burnout as a Remote Worker

39:35 Managing Health and Fitness as a Remote Worker

42:21 The Missing Decompression Time in Remote Work

43:22 Creating a Wind Down Routine for Better Sleep

46:33 Using Repetitive TV Shows as Sleep Cues

Dr. Dayna is a workplace psychologist, expert in Acceptance and Commitment Therapy, researcher, and author. We discuss stress, family, and loneliness over the holidays, the connection between mental and physical health, and the surprising results of a four day workweek.

00:25 Holiday Stress

03:16 Family During Holidays

07:17 Loneliness During Holidays

17:08 Mental and Physical Health Connection

28:55 Four-Day Workweek

Dr. Dayna Lee-Baggley is a workplace psychologist, expert in acceptance and commitment therapy, researcher and author. She discusses the impact of winter on mental health, ways to support mental health during winter, the role of fun and joy, building resilience to illness, and managing stress and anxiety caused by the increasing pace of change. Additionally, Dr. Dayna talks about post-traumatic growth and the importance of maintaining a lucky mindset.

Dr. Dayna Lee-Baggley is a workplace psychologist, expert in acceptance and commitment therapy, researcher and author. She shares her insights into understanding and addressing imposter syndrome, overcommitment, and entrepreneurial burnout. Dr. Dayna discusses why imposter syndrome is common especially among intelligent and driven individuals, what leads people to overcommit, and the signs and impacts of overcommitment. She also shares insightful ways to manage these complex phenomena in a sustainable and productive manner. We focus on the realities of entrepreneurship, and practical advice to avoid burnout and promote mental health.

00:00 Introduction and Welcome

00:18 Understanding Imposter Syndrome

03:17 Dealing with Imposter Syndrome

05:12 The Problem of Overcommitment

06:10 Recognizing and Managing Overcommitment

09:38 The Impact of Overcommitment

15:14 Entrepreneurship and Burnout

17:29 Avoiding Burnout as an Entrepreneur

19:47 Preventing Team Burnout

Dr. Dayna Lee-Baggley is a registered psychologist and expert in Acceptance and Commitment Therapy. In this conversation, Dr. Dayna discusses the importance of understanding our core values and how they influence our actions. She provides practical guidance on how to clarify these values and incorporate them into daily life. Dr. Dana also discusses the challenges faced by working mothers and strategies for managing burnout. On Men's Mental Health Dr. Dayna offers actionable advice on encouraging and fostering mental health conversations among men.

Outline

01:24 Clarifying Your Values

02:22 Values in Decision Making

03:59 Overcoming Challenges in Pursuing Values

04:53 The Impact of Values on Motivation

06:19 The Struggle of Working Moms and Burnout

07:57 Strategies for Working Moms to Avoid Burnout

09:00 Men in Supporting Working Moms

12:07 Addressing Men's Mental Health Issues

13:57 Stigma Around Men's Mental Health

16:22 Encouraging Openness About Mental Health Among Men

Dr. Dayna Lee-Baggley is a registered psychologist and internationally recognized expert in Acceptance and Commitment Therapy.

00:00 - Intro

01:11 - ACT vs CBT

05:52 - Stepping out of the stress cycle of doom

9:39 - Healthy ways to use social media

26:17 - How companies can prevent burnout

41:07 - Key Performance Behaviors

47:37 - Managing emotions about conflict in the Middle East