<p>Software as a Service has boomed in recent decades, but now it faces an existential threat from AI. Chicago Booth's Marc Knez gives us his take on the SaaS Apocalypse. Which companies will survive? Are businesses really going to stop subscribing to software applications housed in the cloud to run their businesses, and what will they do instead?</p>

Software as a Service has boomed in recent decades, but now it faces an existential threat from AI. Chicago Booth's Marc Knez gives us his take on the SaaS Apocalypse. Which companies will survive? Are businesses really going to stop subscribing to software applications housed in the cloud to run their businesses, and what will they do instead?

Will Salesforce and Adobe survive the SaaS Apocalypse?

The Chicago Booth Review Podcast is the audio companion to CBR's coverage of the latest academic research in business, policy, and markets. Each week we dig into CBR articles and videos to examine a different topic in depth, from inflation to artificial intelligence. Join host and CBR editor-in-chief Hal Weitzman for groundbreaking research, explained in a clear and straightforward way.

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Will Salesforce and Adobe survive the SaaS Apocalypse?

Will Salesforce and Adobe survive the SaaS Apocalypse?

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