This month, the government has finally succumbed to pressure from the industry and included paid-for adverts in the scope of the online safety bill.

Essentially, this means social media platforms and search engines will have a legal duty to prevent paid-for fraudulent adverts appearing on their services. This is in the hope that fewer people will be scammed via this method.

This week FTAdviser news editor Amy Austin talks to Tom Selby, head of retirement policy at AJ Bell, and Tim Fassam, director of government relations and policy at adviser trade body Pimfa, about whether these proposals will work.

The FTAdviser Podcast is the weekly podcast for financial advisers, brought to you by FTAdviser. Each week, FTAdviser is joined by guests from the industry to discuss the week in news and pressing industry issues.

The FTAdviser Podcast is designed to inform regulated UK advisers on a range of topics, covering investments, pensions, regulation and other key issues.

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