Looking for another asset to grow your business income? Government contracts might be your most overlooked revenue stream. Our guest Melinda Colon—business strategist and pattern-recognition pro—has helped clients win $4.4B+ in awards with a 75% win rate (vs. ~22% industry average). She walks us through an ethical, proven system to win federal, state, and local contracts—even if you’re small or just starting.

• Why money’s love language is multiplication (parable of the talents → business)

• The government is the #1 buyer of goods & services—90,000+ agencies

• Who can sell? Virtually any business (salons, cleaning, IT, trades, creative…)

• Melinda’s 5-step GovCon Sales Strategy: Prepare → Target → Strategize → Submit → Track

• Pricing truth: cheapest ≠ best; agencies want problem-free delivery

• A real David vs. Goliath win: a solopreneur beats 11 firms for $1.4M in <30 days

• First two moves: register locally + don’t quit (play the long game)

00:00 Are you leaving money (and purpose) on the table?
00:28 Meet Melinda Colon
01:54 The parable of the talents → money as multiplication
07:28 Connecting faith, legacy, and enterprise
08:27 Who can sell to government? (Answer: any business)
10:52 How to start: the 5-step system
11:17 Step 1: Prepare (vision, business plan, leverage prior experience)
14:10 Step 2: Target (find the right buyers among 90k+ agencies)
16:05 Step 3: Strategize (positioning, “momentum language,” stand out)
16:35 Case study: the $1.4M solopreneur win (vs. 11 competitors)
19:47 Step 4: Submit (price to fulfill—cheapest ≠ best)
22:36 Step 5: Track (debrief wins/losses; success leaves clues)
25:29 No one can guarantee an award (avoid scams)
26:55 Timelines & mindset (it’s a long game)
27:23 How to reach Melinda (LinkedIn)
27:53 Two nuggets: register locally + stick with it (+ bonus: keep your core biz)

Find Melinda Colon on LinkedIn to see upcoming virtual trainings and resources.

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