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Meg and Mel dive into the groundbreaking Endeavor wine industry report that reveals surprising insights about Australian wine consumption patterns across demographics and regions.

• Affluence drives wine purchase more than age, with wealthy consumers favouring Champagne, Chardonnay, and surprisingly, Riesling
• Gen Z unexpectedly over-indexes on Champagne consumption despite limited budgets
• Tasmania and Western Australia show the strongest loyalty to their local wine regions
• The Yarra Valley is experiencing growth while Tasmania faces market challenges despite producing top-rated sparkling wines
• Victoria drives wine trends like Pinot Noir and spritz culture that spread across Australia
• Queensland shows unique preferences for New Zealand wines and sweeter styles
• Prosecco dominates the sparkling category nationwide, particularly from King Valley
• Millennials are just now coming into red wine and Champagne as their palates mature and incomes increase
• Each Australian state displays distinct wine personality profiles that reveal cultural differences

Find the complete "State of Grapes" report online for more insights into Australia's wine consumption patterns.

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