Meet winemaker Aaron Lieberman. All his life, Aaron's been volunteering and giving back, including a stint with the Peace Corp in Guatemala. Now he's tending vines and crafting fine wines at Iris Vineyards in the Willamette Valley, always with an eye towards improving every day. That's in line with the principle of areté.

What has areté got to do with wine? Aaron Lieberman is happy to tell you - and he shares this secret to making wines bloom at Iris with the Marys on this episode of Sip Sip Hooray!

Areté is an ancient Greek concept of striving to achieve full potential. It's a philosophy embraced by Iris Vineyards owners Richard Boyles and Pamela Frye. 

Aaron is also involved in the Willamette Valley Wineries Association's Diversity, Equity, Belonging and Inclusion (DEBI) Task Force. Over the years he has participated, supported and contributed to various LGBTQ and BIPOC events.

So grab a glass, sit back and get to know Aaron and Iris Vineyards!