Winfluence with Jason Falls

Stock photography sites are a dime a dozen, but Scop.io is setting itself apart behind an eye for diversity and the use of Artificial Intelligence. CEO and founder Christina Hawatmeh visits with Jason Falls to talk about Scop.io, how her site works and is different from others, image licensing issues and more. 

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Dove Men+Care is one of the few brands in the world that takes a definitive stance on a significant political and social issue. They put money and promotional power behind passing the Family Medical Leave Act. Jordan Lewis, Dove Men+Care brand manager, talks to Jason Falls about the company's position, its thoughts on influencers and marketing success. 

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

There's a big difference in corporate marketing and brand marketing. There's also a big difference in marketing adventure brands than others. Holly Spaeth is the director of corporate marketing and partnerships at Polaris, the company behind snowmobiles, boats, off-road vehicles and motorcycles. She stopped by the podcast to help us understand the differences.

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Leigh Roach and Tamara Schneider started a blog in 2017 to review and sing the praises of Kentucky businesses. In just three short years, they've exploded to have one of the most influential channels in the Bluegrass state called KyTasteBuds. Jason Falls sits down with the pair to profile these influencers and get advice for aspiring content creators, brands, agencies and beyond.

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The best way to encourage people to buy from you is to understand how they think and tap into a path to their buying brain. Felix Cao of Happy Buying Brain understands neuromarketing and works with clients to find that path to conversion. He chats with Jason Falls about queues and triggers that can improve your company's ability to convince people to buy.

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Meltwater announced a new addition to its social listening platform -- podcast monitoring. The ability to find brand and keyword mentions on podcasts is a game-changer in how we think of podcasts and how we quantify their success when our brands are involved in them. 

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The most creative public relations move you can make is sitting right under your nose. It might be the most creative move you can make in all of marketing. This week's food for thought uncovers that creative advantage as a follow-on thought to my Girl Scout Cookie's story from the last episode. Dig in!

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Not only is B2B marketing not some cosmic Rubik's cube B2C marketers can't figure out, but it's very similar and sometimes more simple. Evan Kirstel is one of the top B2B marketing influencers out there. He stopped by to talk about the differences, the approach and the success of B2B marketing, especially on social media with Jason Falls. 

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jason Falls gives you food for thought on how to evolve and optimize your content by taking you through the evolution of this very podcast. He unveils some plans for the future of his own and correlates that to what you should do with your own content marketing efforts.

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Matthew Rolnick knows a thing or two about the magic of Groupon for businesses and marketing. He's the divisional sales manager for health, beauty, wellness and fitness at the coupon app company. Jason Falls talks to Matthew about the breadth and depth of Groupon, including ideas for any sized business to use the platform for customer acquisition, revenue and growth.

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.