Winfluence with Jason Falls

The Federal Trade Commission (FTC) has finally issued a round of content aimed at clarifying its disclosure policies related to those with online audiences. The new brochure "Disclosures 101 for Social Media Influencers" and its accompanying videos and examples goes deeper than the regulatory body has ever gone and both simplifies and hardens the obligation. Jason Falls shares the details and reaction on the podcast.

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What does it mean to be a pink goldfish? Authors Stan Phelps and David Rendall stopped by The Jason Falls Show to tell me. They've penned a new book called Pink Goldfish, which helps people understand how to defy normal, exploit your imperfections and captivate your customers. So they want you to expose your flaws and weaknesses to drive your content marketing.

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In sales, the phrase is "Always Be Closing." In marketing it should be, "Always Build Your List!" Building your email marketing list is the one, always on, aways be doing this no matter what activity every marketer should ensure is happening. Whether you are a multi-billion dollar corporation or a dumb guy with a blog, building your list means laying the foundation for future sales and success.

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Yes. You read the headline right. Jason Falls once gave Ted Kennedy booze. He was 10. Years old. True story. In this episode, Jason tells the story of how a 10-year-old him gave one of the more well-known political figures of the last 50 years a pint of moonshine. He spends time talking a bit more about IZEA's new influencer marketing survey and a new feature rolling out soon, if not already, from Twitter.

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

TikTok is one of the fastest growing social networks and it's high time we paid attention to it. Who better to give us the TikTok low-down than Jason Falls's 11-year-old daughter Katie, and avid user? Dad interviews daughter in this food-for-thought episode of The Jason Falls Show.

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Few people know how to build communications strategies for business growth like Barbara Hannan. She was an instrumental figure behind the Groundswell Award-winning case study of community and influencer strategies executed by Pitney Bowes over the course of the last few years. Jason Falls sat down with Barbara to talk about communications strategies for growth for businesses.

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Dr. James Gabhart saw other medical professionals fun videos at a conference once, came home and decided his dental practice should do it, too. Five years later, he's the most talked about dentist in at least Elizabethtown, Ky., if not beyond. And that has tripled his new patient business. He talks about the content marketing revolution for his dentistry practice on The Jason Falls Show.

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

John Jantsch's latest book is a diversion from his previous how-to books on Duct Tape Marketing and Referral Engines. It's a daily devotional approach to business with inspiration from transcendental authors and more, with John's business correlations. Jason Falls dives into the book with John to uncover the self-reliant entrepreneur. 

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you had to add or change something on your company’s website right now — if it were a matter of staying in business or going under — right now — could you do it? In a Friday food-for-thought episode of The Jason Falls Show, Jason assigns you the task of learning how if you don't. And discusses why. 

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Alli Truttman started Wicked Sheets after being laid up in bed with an injury and realizing she had night sweats. A friend's dri-fit shirt and some ingenuity later and the first sheet focused on moisture absorption was born. Hear how Alli uses digital marketing and how she feels about competing with Amazon, while also selling there among other insights on this interview edition of The Jason Falls Show.

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.