Winfluence with Jason Falls

Are you able to correlate website analytics to your marketing goals? Jason Falls thinks is there are 3-4 pieces of information within your website analytics you could use to correlate success (or not) of your website and marketing efforts. It's just a matter of thinking about each of those numbers you might see in a dashboard or report and what they might mean.

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

One of Jason Falls's favorite podcasts is the well researched, highly informative, well produced and performed History of English Podcast with Kevin Stroud. So, to help you understand what goes into a really well done podcast, Kevin joined Jason on Go Ahead Caller to share his knowledge.

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The main problem with search -- SEO and SEM work -- for consultants and agencies is what Jason Falls calls "reverse scope creep." He dives into examples and explains what it is and what to do about it in a food-for-thought episode of The Jason Falls Show.

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Few people play in the heady space of CXO advising in the digital space like Scott Monty. The former Director of Social Media for Ford Motor Company uses his Fortune 10 expertise to advise executives and companies on growth strategies, digital transformation and more. Jason Falls catches up with him to see what Monty's expertise can mean to your business.

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

New research from Google and the 4A's shows the impact of adding video marketing to your content and search efforts. Jason spends time discussing the opportunity for video marketing and dives deeper into the usefulness of platforms like Switcher Studio, the program's sponsor. 

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Influencer marketing, podcasts, bloggers, vloggers and new media producers are the channel du jour today for brands. But they aren't traditional media with traditional training, respect for sponsor KPIs and the like. What is a brand's role in helping influencers and the new media roster get better? Jason Falls shares in a food-for-thought episode of Go Ahead Caller.

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In response to an observation by Jeremiah Owyang, Jason Falls discusses the comparison of today's digital space to the Feudal System and wonders if we will rise up like serfs to equalize the kingdoms of Facebook, Google, Amazon and more. He also talks paid search and the ego of social media in a rare, non-interview extended episode.

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What should parents know about teens and social media? In a special back-to-school episode, Jason Falls interviews author and teen/tween expert Ana Homayoun about the perils and opportunities of your child having a device and access to social media. 

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Listening to one of his favorite podcasts, Jason Falls discovered the human psychology behind influencer marketing. He calls it the most powerful argument yet for the stability of the channel as an important marketing one for years to come. Hear what Surrogation is and why it compels your brand to leverage influencers. 

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Community engagement -- listening, commenting, providing customer support -- is the "social" part of social media. Mike Koehler from Smirk New Media knows this and chats with Jason Falls about how engagement should be a higher priority than content, even, for brands in the digital marketing space. 

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.