How do you go from PR Newbie to headline winning machine? Melissa Packham is what I would happily call a true and legitimate thought leader. The founder of A Brand Is Not a Logo, Melissa is a brand and marketing strategist. With over 15 years under her belt, she's managed household name fast-moving consumer goods (FMCG) brands like Campbell's, Arnott's and Parmalat. Since establishing A Brand Is Not a Logo, Mel helps small businesses and entrepreneurs find clarity in strategy so they can make decisions quickly and effectively, and create competitive advantage with a stand-out brand. Her vision is a world where brands are a force for good, with thoughtful foundations and meaningful strategy to guide them. As a graduate from my 9 week Hack Your Own PR program, I thought it would be fun to bring Melissa back to walk us through the key steps she undertook to secure her own media headlines in Forbes, Entrepreneur, Mumbrella and Smart Company. Find Melissa Packham online https://www.instagram.com/abrandisnotalogo/ https://www.linkedin.com/in/melissapackham/ Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr https://instagram.com/odetteandco https://instagram.com/hackyourownpr