Your product data wasn't built for AI agents. Here's why that's a problem.

In the latest episode of RETHINK Retail's award-winning AiR (AI in Retail) podcast series, host Jamie Tenser sits down with @Anne-Claire Baschet, Chief Data & AI Officer at @Mirakl and a Top AI Leader recognized by RETHINK Retail, to explore the seismic shift happening in retail discovery right now.

Anne-Claire brings a rare combination of deep technical expertise and strategic vision, from her roots as a Data Scientist at AXA to leading e-commerce platforms at Aramis Group, and now driving AI innovation at Mirakl. As a recognized leader in the AI retail space, she's at the forefront of what she calls the "agentic era" in commerce.

The reality check:

• 53 million shopping queries happen daily on ChatGPT alone

• 60% of shoppers now use AI in their shopping journey

• Traditional keyword optimization? It's no longer enough

What retailers must do now:

✓ Product data & API infrastructure – Make your catalog AI-responsive, not just mobile-responsive

✓ Brand content & social proof – Build trust signals that AI agents recognize

✓ Pricing transparency – Show the real price (product + promo + tax + shipping)

✓ Fulfillment capabilities – Accurate stock and delivery promises matter more than ever

✓ Performance tracking – Test, learn, and optimize for agentic channels

Anne-Claire's advice for 2026? "Experiment. The ones who win are going to be those whose products AI can actually find, understand, and recommend."