This is a really, really important one for every one of you to hear. I sat down with Shane Nicolich, a fan who asked a very very good question at a keynote I gave that I invited to come hang out for a day at Vaynermedia. Shane has survived a traumatic brain injury, along with a host of other things, but has stayed positive throughout everything in his life. He's looking to further build his personal brand, so we sit down and charge right into his instagram, developing what I called the $1.80 strategy. Engagement is necessary in our world, so give this one a listen and start now. <3