Annabel Bower is a Hack Your Own PR graduate who's been featured in Sunday Life (The Age/Sydney Morning Herald), Mamamia, ABC Conversations.

But she didn't just end up there by chance: she actively sought out this media coverage.

After experiencing a devastating still birth with her fourth child, Miles, Annabel was confronted with a totally unique experience of grief that few people could relate to. She decided to use her loss to write a book for other parents going through similar experiences. Miles Apart is a guide to navigating grief after baby loss, with chapters from Annabel and other parents on how they coped.

Stepping into the spotlight with such an emotional story was no easy feat, but Annabel has been superhuman every step on her PR journey with me in the Hack Your Own PR program. And her determination and passion to get more awareness for this important topic have paid off, as her roll call of media coverage shows.

I wanted to ask Annabel how she pulled off some of her impressive media coverage so I asked her for all the steps of her pitching process, how she keeps up with the news related to her area of expertise, and how she stays calm and mentally resilient when pitches get knocked back.

Small business owners, tune in for some seriously wise words from this hack your own pr graduate.

Find Annabel Bower online

www.milesapart.online

https://www.instagram.com/miles__apart/

Find Odette Barry online

https://www.odetteandco.com.au/hackyourownpr

https://instagram.com/odetteandco

https://instagram.com/hackyourownpr