In Episode 67--Trinity and Mike talk with Sarah Madras, owner of Brave Builders Coaching.  Sarah works with businesses, couples and individuals to solve problems. She spoke about how bosses need to understand their employees language of appreciation at work.  She works with companies that struggle with the connection between management and staff and it often hinges on knowing what motivates each of us.  We all have a different currency, be it money, recognition, a pat on the back or something else.

TALKED ABOUT ON THE SHOW

Misperception of trust

What it really means to an employee when the boss says "My door is always open..."

How a boss's life could be easier by building trust with his/her staff

In Episode 66, Trinity and Mike continue their talk with Jenny Midgley, a storyteller, photographer and social media expert.  Jenny talks about working with clients to establish a client avatar to understand who you should be targeting. Jenny also reminds us not to use crappy pictures on your website and social media.  If you can't afford a photographer, use your cell phone.

Jenny's best advice about why you should help people during Covid 19, "Giving grace and being generous will come back 10 fold."

In Episode 65, Trinity and Mike talk to Jenny Midgley (www.jennymidgley.com) about how to write a marketing email.  There are so many ways to not get people to open your email, but Jenny shares ways to make your emails effective.  Here are 5 tips to increase your open rates on emails.

1) Just start an email campaign

2) Be Consistent

3) Make it a Conversation

4) Provide Value

5) Don't Sell

In Episode 64, Trinity and Mike talk about why you should be reviewing ll of your plans, especially during Covid 19?  Many things are changing as most of us work from home.  Some of these will get back to normal and some will look different after Covid 19.  Some of the plans you should bee reviewing include your P&L statement, your Business Plan, your Marketing Plan and your annual goals.

In Episode 63, Trinity and Mike talk about how we all deal with rejection.  We have all had to deal with at one time or another. it just makes us all normal.  We talk about how the successful people have the shortest amount of time between rejection and getting back on the horse.

SHOW NOTES

Using an activity based sales strategy is the way to go to find quick wins, such as devising a point system to track daily activities. Then you know if you won the day. 

The more activity you have in your pipeline, the less it hurts if you have to deal with rejection.

Forgive yourself.  Rejection happens to all of us.

In Episode 62, Trinity and Mike continue their conversation with Dyrke Maricle and J. Scott Rutter with Goosehead Insurance.  Today's episode focuses on networking with a purpose.  Many people think selling is just finding the customer, but the Goosehead Guys talk about why developing relationships will lead to more sales.  The best way to develop those relationships is usually through some form of networking.

SHOW NOTES

The Goosehead Guys share their thoughts and tips on why networking is an art form.  As they strengthen relationships with their key referral partners, they contact them twice a month to keep the lines of communication open. Dyrke says the goal of developing these relationships is to "be everything to them." 

MENTIONED ON THE SHOW

Business and Beers

Rockstar Connect

Oak City Technology

Office Nerds

Debra Mathias

Neal Isaacs

In Episode 61--Trinity and Mike talk with Dyrke Maricle and J. Scott Rutter of Goosehead Insurance.  Dyrke and Scott share their stories about how they got into business by themselves.  Trinity and Dyrke agree that they don't always play well with others in the sandbox. They enjoy running their own show and their track records back that up.

SHOW NOTES:

Dyrke gives credit to his mother-in-law for suggesting he go into the insurance business.  While Scott talks about his short time in the banking world, he said he was born to be an entrepreneur.  They both talk about what they have learned as business partners.

MENTIONED IN THE SHOW:

Gotthegoose.com

Wulwyn Porte and Sarah Madras

South State Bank

House Party app

Zoom

State Farm

In Episode 60, Trinity and Mike talk about the importance of a business plan. It is your lens to keep you from getting distracted by other shiny objects.  And the good news is, your business plan should change.  

SHOW NOTES

Whether you are open for business or not, you should have some traction with your business before you write your business plan.  You should talk about your core values and your target market among other things in your business plan.

In Episode 59--Trinity and Mike talk about why you need insurance and what kind of insurance you need. We talk about everything from General Liability to Worker's Comp to Cyber Security.  While you are protecting your business and it's assets, don't forget to protect your people with Key Person Insurance.

MENTIONED IN THE SHOW

General Liability

Professional Insurance (Errors and Omissions)

Worker's Comp

Automobile Insurance for business purposes

Umbrella Policies

Gap Insurance

Cyber Insurance

Key Person Insurance

In Episode 58, Mike continues his conversation with Susie Silver of Susie Silver Art and her role within the business world and the LGBTQ community.  Through her With Pride Ally Consulting, Susie offers training and education to help you create an LGBTQ inclusive environment in your business. We talk about sexual and gender identity, sex assigned at birth, preferred pronouns and how important education is to becoming an active and inclusive ally in your business and community.  She will be hosting an hour-long workshop designed for both the experienced and novice LGBTQ ally on May 7 from 8:30-9:30pm. https://www.susiesilverart.com/ally-consulting My favorite interview of all the shows we have done. I learned so much and I appreciate Susie letting me ask any question I wanted to ask.