Seirra Rae Lewis shares her young professional's perspective as a social media manager and western fashion influencer. Listen in...

• Hosts:  Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella

Sarah Montgomery talks about working at Kleinschmidt's western store in high school, her career as a commodities trader and her return to Kleinschmidt's as the owner. Listen in...

• Hosts:  Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella

James Thompson discusses his extensive experience selling to the western market and his particular love of public service marketing. Listen in...

• Hosts:  Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella

First developed by two equine veterinarians in the 1990s and debuted at the 1999 Breeders Cup and the 2000 Olympics, FLAIR Equine Nasal Strips are now used to help the breathing of competition horses in virtually every equine sport.​ Listen in...

• Hosts:  Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella

Laura Ingalls reviews her career path from fashion merchandising to jewellery design. Listen in...

• Hosts:  Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella

Retailers look to Oklahoma for Authentic, High Style Western Fashions. Listen in...

Artist Deborah DuPont asked a boot maker to create a custom boot just for her. This led to the development of Agave Sky as a marketer of custom cowhide boots and a wide range of other products. Listen in...

Kimes Ranch is a western clothing line founded in 2009 by Matt and Amanda Kimes who have built the business by combining  high quality western wear with a wide range of attention-getting marketing programs that includes naming products after their farm animals, holding photo contests to find new models during the Covid-19 pandemic,  posting recipes on the company’s web site and having their products worn by rock groups and the cast of one of the most successful TV series currently on the air.  Amanda joins us today to talk about how it all ties together. Listen in...

Alexandra King discusses the history of this unique oil cloth clothing line. Listen in...

American Hat Company's Keith Mundee talks about the past, present and future of this iconic firm. Listen in...