Jesse Roberts, founder of Cheeky's, chats about how her retail brand caught on, her business boomed and about her new book Backroads Boss Lady which gives a behind the scenes look at the process. 

Sonya Bengali and Katie McGraw from Riding Warehouse in California chat about the retailer's ability to serve the English and Western markets and its creative use of video in its marketing program.  Listen in...

Ep. 18 We visit Calgary to talk with Ingrid Schultz about her decision to open a unique western wear store and launch a series of western experience workshops. Listen in...

Ep. 17 We chat with new WESA president Jay Phillips and with Sara Jo Otto, founder of the hot new western clothing line, Coyote Cowgirl. Listen in...

Caroline Riepler talks about her Western Border brand, “Made in America,” western wear for the small cowboys and cowgirls. Listen in…

Glenn (founder of the Horse Radio Network) stops by the January WESA market to find some new products.  Listen in as he chats with 15 different companies and highlights some of the amazing new products they have available.  Listen in...

We feature an interview with Randy Little--one of the founders of PFI Western Wear, which was recently awarded the WESA Top Hand Award. Tune in...

What does Annie Oakley, the famous female sharp shooter of the West, and Annie Oakley, fragrance and more, have in common? Tune in to find out!

We speak with Ryan Vaughan about what makes Rios of Mercedes (as well as its retail-only business model) so unique. Listen in...

Matching business models to market needs. Listen in...