Cedar, the co-creator (with his father Stuart) of the Flow Hive and founder of Honey Flow, joins us to share the incredible story behind one of the most revolutionary inventions in beekeeping. As a third-generation beekeeper, Cedar spent years experimenting, failing, and refining an idea that would make harvesting honey simpler, cleaner, and more sustainable. He walks us through the early prototypes, the breakthrough moment, and how the Flow Hive went from a backyard project to a global phenomenon, changing the way people connect with bees forever.

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Follow Flow Hive on Instagram: @flowhive

Peter didn't plan for his chess board made of resin and Pokemon cardsto go viral, nor did he plan for it to turn into a business. But the video went viral, and the requests came flooding in, and Nerds on Board was born. What started as a creative art project quickly became an unexpected side hustle. In this episode, we talk with Peter about his passion for art, how the viral moment happened, the variety of custom orders he's received, and what it's like turning creativity into a business.

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Follow us on Instagram: @witnessbusiness
Follow Peter on Instagram: @peterpalficreative

Seventy-five episodes in, we're looking back on how this podcast pushed us from talking about entrepreneurship to actually living it. From vending machines to rental properties, we share where our own businesses stand today. PLUS 75 one-sentence tidbits of wisdom we've learned along the way from dozens of interviews. This milestone episode is packed with real lessons and honest reflections.

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Follow us on Instagram: @witnessbusiness

In this episode, we chat with an old friend Alex Lagos, the creative mind who helped reshape how podcasts get discovered. Long before it was industry standard, Alex was using video clips and social media to make podcast episodes go viral. Today, he runs a podcast agency and studio out of Nashville that is trusted by some of the biggest names in the industry. Alex shares how he spotted the opportunity early, the strategies that still work today, and what he sees for the future of podcasting.

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Follow us on Instagram: @witnessbusiness
Follow Alex on Instagram: @mralexlagos

Anthony had a stable career for years, but his real passion was always bourbon and cigars. What started as a personal collection has grown into the Bourbon Whiskey Library, with over 1,000 bottles and an educational business built around sharing his knowledge. In this episode, Anthony shares how he turned his passion into a way to semi-retire, create new income streams, and spend his days teaching others about what he loves.

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Follow us on Instagram: @witnessbusiness
Follow Anthony on Instagram: @thebourbonwhiskeylibrary

What happens when your own sister locks you out of the business you built together? For the founders of JeeSauce, it meant starting over from scratch. After the bitter family feud that split apart the original Bitchin' Sauce brand, they tried twice more to get back on their feet, only to face crushing setback, from a manufacturer stealing their recipe to the pandemic derailing their shot at big-box success. Each time, they were flat on their face. But instead of giving up, they kept pushing.

Out of what they describe as divine inspiration, JeeSauce was born. A better, shelf-stable alternative to hummus that's now thriving on store shelves and online. In this episode, we dig into the betrayal, the heartbreak, and the relentless resilience that turned total loss into the comeback story of a lifetime.

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Be sure to check out the Show Notes!

Follow us on Instagram: @witnessbusiness
Follow JeeSauce on Instagram: @yallneedjeesauce

In this episode, we sit down with Ethan Whitfield, founder of Wild Horizon, a protein bar made from real beef, designed to fuel hikers, adventurers, or anyone who needs a hearty meal replacement on the go. Ethan shares the inspiration behind creating a bar tough enough for the trail, the challenges of launching something entirely new, and how Wild Horizon is carving out a new lane in the protein bar market.

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Follow us on Instagram: @witnessbusiness
Follow Wild Horizon on Instagram: @wildhorizonbar

Tyler Webb didn't follow the traditional path. No corporate job, no climbing the ladder. Instead, he started making social media content in high school, said yes to every small gig he could get, partnered with another creator, and slowly turned that hustle into Uncle Charlie, their own social media marketing agency. In this episode, Tyler shares how he went from making a few dollars here and there by simply saying "yes" to whatever was asked of him, to landing brand deals, building an agency, and growing a massive personal following. If you're an aspiring content creator wondering if you really need a 9 to 5, this one's for you.

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Be sure to check out the Show Notes!

Follow us on Instagram: @witnessbusiness
Follow Tyler on Instagram: @tyler.m.webb

In this episode, we sit down with Jamie Watts, founder and CEO of Hex Head, who turned a couple of metal signs he designed for himself and a fellow sports fan into a booming business beloved by sports fans across the country. What started as "fiddling around" quickly became a full-time operation, landing Jamie licensing deals with every major sports league, including the NFL, NBA, MLB, NHL, MLS, and every major NCAA Division I program. We dive into how he scaled this fun little side project into a multi-million dollar brand, what it took to land those coveted partnerships, and how Hex Head became a leader in the industry of man cave decor.

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Follow us on Instagram: @witnessbusiness
Follow Hex Head on Instagram: @hexheadart

Scott Peck and his buddies were just making pickleball content for fun, until an unlikely merger spawned from a near cease-and-desist. Now, it's a full-blown paddle company, making budget-friendly paddles that out-perform their competition. In this episode, we dive into how Friday Pickle went from funny Instagram reels to manufacturing, why humor is their secret marketing weapon, and how they're taking on the big brands without taking themselves too seriously.

Be sure to check out the Show Notes!

Grab your first Every Plate box for free!

Follow us on Instagram: @witnessbusiness
Follow Friday Pickle on Instagram: @fridayypickleball