In this episode, we chat with an old friend Alex Lagos, the creative mind who helped reshape how podcasts get discovered. Long before it was industry standard, Alex was using video clips and social media to make podcast episodes go viral. Today, he runs a podcast agency and studio out of Nashville that is trusted by some of the biggest names in the industry. Alex shares how he spotted the opportunity early, the strategies that still work today, and what he sees for the future of podcasting.

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Follow us on Instagram: @witnessbusiness
Follow Alex on Instagram: @mralexlagos

Anthony had a stable career for years, but his real passion was always bourbon and cigars. What started as a personal collection has grown into the Bourbon Whiskey Library, with over 1,000 bottles and an educational business built around sharing his knowledge. In this episode, Anthony shares how he turned his passion into a way to semi-retire, create new income streams, and spend his days teaching others about what he loves.

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Follow us on Instagram: @witnessbusiness
Follow Anthony on Instagram: @thebourbonwhiskeylibrary

What happens when your own sister locks you out of the business you built together? For the founders of JeeSauce, it meant starting over from scratch. After the bitter family feud that split apart the original Bitchin' Sauce brand, they tried twice more to get back on their feet, only to face crushing setback, from a manufacturer stealing their recipe to the pandemic derailing their shot at big-box success. Each time, they were flat on their face. But instead of giving up, they kept pushing.

Out of what they describe as divine inspiration, JeeSauce was born. A better, shelf-stable alternative to hummus that's now thriving on store shelves and online. In this episode, we dig into the betrayal, the heartbreak, and the relentless resilience that turned total loss into the comeback story of a lifetime.

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Be sure to check out the Show Notes!

Follow us on Instagram: @witnessbusiness
Follow JeeSauce on Instagram: @yallneedjeesauce

In this episode, we sit down with Ethan Whitfield, founder of Wild Horizon, a protein bar made from real beef, designed to fuel hikers, adventurers, or anyone who needs a hearty meal replacement on the go. Ethan shares the inspiration behind creating a bar tough enough for the trail, the challenges of launching something entirely new, and how Wild Horizon is carving out a new lane in the protein bar market.

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Follow us on Instagram: @witnessbusiness
Follow Wild Horizon on Instagram: @wildhorizonbar

Tyler Webb didn't follow the traditional path. No corporate job, no climbing the ladder. Instead, he started making social media content in high school, said yes to every small gig he could get, partnered with another creator, and slowly turned that hustle into Uncle Charlie, their own social media marketing agency. In this episode, Tyler shares how he went from making a few dollars here and there by simply saying "yes" to whatever was asked of him, to landing brand deals, building an agency, and growing a massive personal following. If you're an aspiring content creator wondering if you really need a 9 to 5, this one's for you.

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Be sure to check out the Show Notes!

Follow us on Instagram: @witnessbusiness
Follow Tyler on Instagram: @tyler.m.webb

In this episode, we sit down with Jamie Watts, founder and CEO of Hex Head, who turned a couple of metal signs he designed for himself and a fellow sports fan into a booming business beloved by sports fans across the country. What started as "fiddling around" quickly became a full-time operation, landing Jamie licensing deals with every major sports league, including the NFL, NBA, MLB, NHL, MLS, and every major NCAA Division I program. We dive into how he scaled this fun little side project into a multi-million dollar brand, what it took to land those coveted partnerships, and how Hex Head became a leader in the industry of man cave decor.

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Follow us on Instagram: @witnessbusiness
Follow Hex Head on Instagram: @hexheadart

Scott Peck and his buddies were just making pickleball content for fun, until an unlikely merger spawned from a near cease-and-desist. Now, it's a full-blown paddle company, making budget-friendly paddles that out-perform their competition. In this episode, we dive into how Friday Pickle went from funny Instagram reels to manufacturing, why humor is their secret marketing weapon, and how they're taking on the big brands without taking themselves too seriously.

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Follow us on Instagram: @witnessbusiness
Follow Friday Pickle on Instagram: @fridayypickleball

In this episode, we sit down with Chase Calhoun, an Arkansas-based real estate investor who went from buying a single fixer upper to building a portfolio of over 70 doors in about 8 years. Chase shares the exact steps he took to get started, how he scaled, and the mindset shifts that helped him grow when others were playing it safe. Whether you're just curious about real estate, you're a newbie to real estate investing, or you're a few properties deep, this episode breaks down how ordinary people can build extraordinary wealth, one property at a time.

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Follow us on Instagram: @witnessbusiness
Follow Chase on Instagram: @chasecalhoun.realestate

In this episode, we sit down with Homero Gonzalez, founder of Harmacy Hot Sauce Co., who dropped out of college to turn a newly-discovered passion for hot sauce into a thriving business. What started in his kitchen as a way to save money on premium sauce has grown into a brand that has sold over 10,000 jars in just a few short years. Homero shares how he built Harmacy from the ground up, why he chose entrepreneurship over a degree, how COVID shaped his business, and many of the lessons he's learned along the way. If you've ever wondered what it takes to turn a side hustle into a full-time gig, this is a story you won't want to miss!

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Follow us on Instagram: @witnessbusiness
Follow Homero on Instagram: @harmacyhotsauce

In this episode, Steven and Kyle venture back in time to give a recap of episodes 9-16 of the podcast, including 6 guests that made appearances on ABC's Shark Tank, one former VP at Facebook, and one who spent some time behind bars. They discuss their favorite part of each interview, some of the best entrepreneurial wisdom and lessons learned from each guest, and how you can apply it to your own life.

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Be sure to check out the Show Notes!

Follow us on Instagram: @witnessbusiness