In this episode, we sit down with Ethan Whitfield, founder of Wild Horizon, a protein bar made from real beef, designed to fuel hikers, adventurers, or anyone who needs a hearty meal replacement on the go. Ethan shares the inspiration behind creating a bar tough enough for the trail, the challenges of launching something entirely new, and how Wild Horizon is carving out a new lane in the protein bar market.

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Follow us on Instagram: @witnessbusiness
Follow Wild Horizon on Instagram: @wildhorizonbar

Tyler Webb didn't follow the traditional path. No corporate job, no climbing the ladder. Instead, he started making social media content in high school, said yes to every small gig he could get, partnered with another creator, and slowly turned that hustle into Uncle Charlie, their own social media marketing agency. In this episode, Tyler shares how he went from making a few dollars here and there by simply saying "yes" to whatever was asked of him, to landing brand deals, building an agency, and growing a massive personal following. If you're an aspiring content creator wondering if you really need a 9 to 5, this one's for you.

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Follow us on Instagram: @witnessbusiness
Follow Tyler on Instagram: @tyler.m.webb

In this episode, we sit down with Jamie Watts, founder and CEO of Hex Head, who turned a couple of metal signs he designed for himself and a fellow sports fan into a booming business beloved by sports fans across the country. What started as "fiddling around" quickly became a full-time operation, landing Jamie licensing deals with every major sports league, including the NFL, NBA, MLB, NHL, MLS, and every major NCAA Division I program. We dive into how he scaled this fun little side project into a multi-million dollar brand, what it took to land those coveted partnerships, and how Hex Head became a leader in the industry of man cave decor.

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Follow us on Instagram: @witnessbusiness
Follow Hex Head on Instagram: @hexheadart

Scott Peck and his buddies were just making pickleball content for fun, until an unlikely merger spawned from a near cease-and-desist. Now, it's a full-blown paddle company, making budget-friendly paddles that out-perform their competition. In this episode, we dive into how Friday Pickle went from funny Instagram reels to manufacturing, why humor is their secret marketing weapon, and how they're taking on the big brands without taking themselves too seriously.

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Follow us on Instagram: @witnessbusiness
Follow Friday Pickle on Instagram: @fridayypickleball

In this episode, we sit down with Chase Calhoun, an Arkansas-based real estate investor who went from buying a single fixer upper to building a portfolio of over 70 doors in about 8 years. Chase shares the exact steps he took to get started, how he scaled, and the mindset shifts that helped him grow when others were playing it safe. Whether you're just curious about real estate, you're a newbie to real estate investing, or you're a few properties deep, this episode breaks down how ordinary people can build extraordinary wealth, one property at a time.

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Follow us on Instagram: @witnessbusiness
Follow Chase on Instagram: @chasecalhoun.realestate

In this episode, we sit down with Homero Gonzalez, founder of Harmacy Hot Sauce Co., who dropped out of college to turn a newly-discovered passion for hot sauce into a thriving business. What started in his kitchen as a way to save money on premium sauce has grown into a brand that has sold over 10,000 jars in just a few short years. Homero shares how he built Harmacy from the ground up, why he chose entrepreneurship over a degree, how COVID shaped his business, and many of the lessons he's learned along the way. If you've ever wondered what it takes to turn a side hustle into a full-time gig, this is a story you won't want to miss!

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Follow us on Instagram: @witnessbusiness
Follow Homero on Instagram: @harmacyhotsauce

In this episode, Steven and Kyle venture back in time to give a recap of episodes 9-16 of the podcast, including 6 guests that made appearances on ABC's Shark Tank, one former VP at Facebook, and one who spent some time behind bars. They discuss their favorite part of each interview, some of the best entrepreneurial wisdom and lessons learned from each guest, and how you can apply it to your own life.

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Follow us on Instagram: @witnessbusiness

Thomas Fields grew up chasing NBA dreams. He didn't have height on his side, but he had grind. Until multiple torn ACLs ended his shot altogether. But instead of giving up on the game, he turned to innovation. In this episode, Thomas shares how he went from aspiring pro athlete to tech founder, building Grind, a portable basketball shooting machine that's changing how players train. With no formal engineering background, he spent several years developing his first prototype, eventually landing appearances on platforms like ABC's Shark Tank, Forbes 30 Under 30, and CNBC. This is a story of resilience, invention, reinventing yourself, and redefining what it means to make it.

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Follow us on Instagram: @witnessbusiness
Follow Thomas on Instagram: @grindbasketball_ and @thomas.fields

When Bali's employer suggested she pick up a second job to weather tough times, she took the hint, and flipped the script. What started as a side hustle turned into Curry Girl, a fast-growing curry sauce brand that's now flying off shelves and winning over fans by the jar. In this episode, hear how Bali went from selling mortgages to selling flavor, how she turned doubt into drive, and why believing in yourself, even when others don’t, is the real secret ingredient.

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Follow us on Instagram: @witnessbusiness
Follow Bali on Instagram: @currygirlllc

When a random shower thought sparked the idea of combining an outdoor gym and a play set, Brad and Naomi never could have imagined it would grow into SwingSesh, a backyard phenomenon with families all over the country dying to get one. In this episode, we uncover how this husband-and-wife duo turned a wild idea into a real product, with Brad dreaming up the vision and Naomi putting the puzzle together piece by piece. They share what it's really like building a business together, how they've scaled SwingSesh without losing their sanity (or their marriage), and what's next as they blaze this new trail. Tune in to discover how they juggle explosive demand, manufacturing and distribution headaches, and a mission to help families move more, together.

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Follow us on Instagram: @witnessbusiness
Follow SwingSesh on Instagram: @teamswingsesh