What happens when you flip over a pack of chewing gum, dig into the ingredients, and realize you're chewing on essentially plastic and rubber? Nate did exactly that. Sparked by an oral-health crisis, combined with his background as a chef and flavor guy, he went deep into research and built Underbrush Gum from scratch. Nate takes us behind the scenes of his micro-batch experiments, the [borderline insane] cost of ingredients, the early pricing mistakes, the moment the business proved itself with 30 orders in a week, and the company's rise to prominence with over 100,000 orders per month. For anyone stuck on the sidelines with an idea, this is the kind of interview that shows what it truly takes to go from "I should do this" to "I did it".

Get your first Every Plate meal box free here!

Be sure to check out the Show Notes!

Follow us on Instagram: @witnessbusiness
Follow Nate on Instagram: @nathan.and.sons

If you tell your friends you just spent $20,000 on bath bombs, they'll probably think you've lost your mind. But the risk that Justin took on bath bombs turned into something far bigger... a faith-driven brand built around storytelling, creativity, and purpose. In this episode, Justin opens up about the crazy first steps, the pivots, the moments he almost gave up, and how trusting his gut (and God) helped him turn a wild idea into a real business.

If you've ever felt stuck, scared to start, or unsure whether your idea is "the one", this conversation will light a fire under you.

Get your first Every Plate meal box free here!

Be sure to check out the Show Notes!

Follow us on Instagram: @witnessbusiness
Follow Justin on Instagram: @biblestorykids

In this episode, we sit down with Kirsten Graham, founder of Six Figure Business Coaching, and we discuss why small business owners stay stuck doing everything themselves. She walks us through how outsourcing, hiring virtual assistants, and dropping the $10 tasks can unlock real growth. Especially for the solopreneurs who never feel like they have enough time to grow the business. If you've been the bottleneck in your own business, this is your permission to stop doing it all alone.

Get your first Every Plate meal box free here!

Be sure to check out the Show Notes!

Follow us on Instagram: @witnessbusiness
Follow Kirsten on Instagram: @sfbizcoaching

Cedar, the co-creator (with his father Stuart) of the Flow Hive and founder of Honey Flow, joins us to share the incredible story behind one of the most revolutionary inventions in beekeeping. As a third-generation beekeeper, Cedar spent years experimenting, failing, and refining an idea that would make harvesting honey simpler, cleaner, and more sustainable. He walks us through the early prototypes, the breakthrough moment, and how the Flow Hive went from a backyard project to a global phenomenon, changing the way people connect with bees forever.

Be sure to check out the Show Notes!

Follow us on Instagram: @witnessbusiness
Follow Flow Hive on Instagram: @flowhive

Peter didn't plan for his chess board made of resin and Pokemon cards to go viral, nor did he plan for it to turn into a business. But the video went viral, and the requests came flooding in, and Nerds on Board was born. What started as a creative art project quickly became an unexpected side hustle. In this episode, we talk with Peter about his passion for art, how the viral moment happened, the variety of custom orders he's received, and what it's like turning creativity into a business.

Be sure to check out the Show Notes!

Follow us on Instagram: @witnessbusiness
Follow Peter on Instagram: @peterpalficreative

Seventy-five episodes in, we're looking back on how this podcast pushed us from talking about entrepreneurship to actually living it. From vending machines to rental properties, we share where our own businesses stand today. PLUS 75 one-sentence tidbits of wisdom we've learned along the way from dozens of interviews. This milestone episode is packed with real lessons and honest reflections.

Be sure to check out the Show Notes!

Follow us on Instagram: @witnessbusiness

In this episode, we chat with an old friend Alex Lagos, the creative mind who helped reshape how podcasts get discovered. Long before it was industry standard, Alex was using video clips and social media to make podcast episodes go viral. Today, he runs a podcast agency and studio out of Nashville that is trusted by some of the biggest names in the industry. Alex shares how he spotted the opportunity early, the strategies that still work today, and what he sees for the future of podcasting.

Be sure to check out the Show Notes!

Get your first box of Every Plate for free here!

Follow us on Instagram: @witnessbusiness
Follow Alex on Instagram: @mralexlagos

Anthony had a stable career for years, but his real passion was always bourbon and cigars. What started as a personal collection has grown into the Bourbon Whiskey Library, with over 1,000 bottles and an educational business built around sharing his knowledge. In this episode, Anthony shares how he turned his passion into a way to semi-retire, create new income streams, and spend his days teaching others about what he loves.

Be sure to check out the Show Notes!

Follow us on Instagram: @witnessbusiness
Follow Anthony on Instagram: @thebourbonwhiskeylibrary

What happens when your own sister locks you out of the business you built together? For the founders of JeeSauce, it meant starting over from scratch. After the bitter family feud that split apart the original Bitchin' Sauce brand, they tried twice more to get back on their feet, only to face crushing setback, from a manufacturer stealing their recipe to the pandemic derailing their shot at big-box success. Each time, they were flat on their face. But instead of giving up, they kept pushing.

Out of what they describe as divine inspiration, JeeSauce was born. A better, shelf-stable alternative to hummus that's now thriving on store shelves and online. In this episode, we dig into the betrayal, the heartbreak, and the relentless resilience that turned total loss into the comeback story of a lifetime.

Get your first box of Every Plate for free here!

Be sure to check out the Show Notes!

Follow us on Instagram: @witnessbusiness
Follow JeeSauce on Instagram: @yallneedjeesauce

In this episode, we sit down with Ethan Whitfield, founder of Wild Horizon, a protein bar made from real beef, designed to fuel hikers, adventurers, or anyone who needs a hearty meal replacement on the go. Ethan shares the inspiration behind creating a bar tough enough for the trail, the challenges of launching something entirely new, and how Wild Horizon is carving out a new lane in the protein bar market.

Be sure to check out the Show Notes!

Follow us on Instagram: @witnessbusiness
Follow Wild Horizon on Instagram: @wildhorizonbar