In this episode, we sit down with Bryan Clayton, an entrepreneur who built and exited an 8-figure lawn care company before launching GreenPal, a marketplace app that is essentially "Uber for lawn care". Bryan shares the real founder story behind building a service business, scaling a local lawn care company, navigating a successful business exit, and then starting over to build a tech startup. marketplace that now connects 300,000+ homeowners to lawn care professionals. If you're interested in entrepreneurship, small business ideas, startups, side hustles, or scaling a service-based business, this episode breaks down the practical steps Bryan took to transform a simple lawn mowing business into a major entrepreneurial success.

Be sure to check out the Show Notes!

Follow us on Instagram: @witnessbusiness
Follow Bryan on Instagram: @bryanmclayton

In this episode, we sit down with Greg Lernihan to discover how he and his former colleague built from scratch the $3 billion tech giant Convergint Technologies. We learn about the successful 20-year careers they had previously, and why they chose to abandon the safety net of good job to build something from the ground up. From feelings of inadequacy, to hiring employees, to creating culture, to leaving a legacy, Greg spares no details. Whether you aspire to build something big, or you're in the middle of it, you won't want to skip this one!

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Follow us on Instagram: @witnessbusiness

After years of saving to pursue a simpler, more self-sufficient life, Jenni and her husband moved their family to a 16-acre plot of land in Alabama to more fully embrace living off the land. This is where Five Oaks Farm was born. Along the way, however, an autoimmune disease led Jenni on a sourdough journey. She began sewing beeswax-lined bread bags from fabrics she loved, and quietly grew this into a multi-million-dollar brand. In this episode, Jenni shares the unlikely path that led to her bread bag success, how she was able to change the stories of 50+ women, and why staying true to the story behind the product became her greatest competitive advantage.

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Follow us on Instagram: @witnessbusiness
Follow Jenni on Instagram: @fiveoaksfarmal

John co-founded Lowcountry Littles with his wife, Anna, after walking away from the clear, fairly comfortable path. Rather than building his career as a CPA, or taking over his family's business, he decided to chase something far more uncertain but deeply personal.

With no background in product manufacturing or the baby industry, John and Anna leaned into a potential hole in the baby / toddler market, alongside a passion for gut health and parenting. They moved their family across the country and staked their livelihood on building a company that makes food-grade silicone kids products. We talk about the tension between security and calling, and the risks, lessons, and faith it takes to pursue an idea that may not make sense on paper, but making it work anyway.

Be sure to check out the Show Notes!

Follow us on Instagram: @witnessbusiness
Follow Lowcountry Littles on Instagram: @lowcountrylittles_inc

In this episode, Kevin and Jaime from the Believe Crew share why they sold everything, moved their family to Mexico, and rebuilt their lives around a new definition of success. A definition rooted in values, freedom, and intention. And now they are helping others do the same.

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Follow us on Instagram: @witnessbusiness
Follow Believe Crew on Instagram: @believecrewcoaching

In this episode, we sit down with Dylan Stimpson, the founder who went first-to-market with a rage room in Boise in his early 20s. Dylan breaks down how the idea came to life, how he funded and launched the business at a young age, and what it actually takes to turn controlled destruction into real revenue. We dive into profits, expansion, sourcing smashable items, and more from a growing business built around stress relief. If you're curious how unconventional ideas can become profitable companies, this one's for you.

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Follow us on Instagram: @witnessbusiness
Follow Dylan on Instagram: @ragerssmashnaxe

In this episode, twin brothers Hayden and Hunter England share how they built Twisted Twins, a smash burger and ice cream shop in rural Illinois that has become a small-town staple. From early entrepreneurial experiments to literally digging trenches to save startup costs, they break down the grit, creativity, and hands-on work it took to turn burgers and ice cream into a wildly successful local business.

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Follow us on Instagram: @witnessbusiness
Follow Twisted Twins on Instagram: @twistedtwinseat

 What started as an idea on an olde ratty couch turned into a life-changing business and a powerful mission. In this episode, Cori Myka, co-founder of Calm Within Adult Swim, shares how a simple desire to slow down and teach people sparked the idea to help adults overcome their fear of water. She walks us through how they went from teaching kids at community pools to offering personalized adult swim lessons, building emotional safety and confidence in the water, scaling worldwide through YouTube and online classes, and even launching a retreat-style swim training in tropical destinations. If you’re interested in starting a business, or if you’ve ever felt judged for not knowing how to swim, this story might just change your mind, and maybe inspire your next venture.

Get your first Every Plate meal box free here!

Be sure to check out the Show Notes!

Follow us on Instagram: @witnessbusiness
Follow Cori on Instagram: @calmwithinadultswim

What happens when you flip over a pack of chewing gum, dig into the ingredients, and realize you're chewing on essentially plastic and rubber? Nate did exactly that. Sparked by an oral-health crisis, combined with his background as a chef and flavor guy, he went deep into research and built Underbrush Gum from scratch. Nate takes us behind the scenes of his micro-batch experiments, the [borderline insane] cost of ingredients, the early pricing mistakes, the moment the business proved itself with 30 orders in a week, and the company's rise to prominence with over 100,000 orders per month. For anyone stuck on the sidelines with an idea, this is the kind of interview that shows what it truly takes to go from "I should do this" to "I did it".

Get your first Every Plate meal box free here!

Be sure to check out the Show Notes!

Follow us on Instagram: @witnessbusiness
Follow Nate on Instagram: @nathan.and.sons

If you tell your friends you just spent $20,000 on bath bombs, they'll probably think you've lost your mind. But the risk that Justin took on bath bombs turned into something far bigger... a faith-driven brand built around storytelling, creativity, and purpose. In this episode, Justin opens up about the crazy first steps, the pivots, the moments he almost gave up, and how trusting his gut (and God) helped him turn a wild idea into a real business.

If you've ever felt stuck, scared to start, or unsure whether your idea is "the one", this conversation will light a fire under you.

Get your first Every Plate meal box free here!

Be sure to check out the Show Notes!

Follow us on Instagram: @witnessbusiness
Follow Justin on Instagram: @biblestorykids