Jon knew he had something when he created Neven Eyewear. He didn't know much about sunglasses, but he knew the frustration he felt when he lost an expensive pair immediately after the purchase, and was offered 10% off another pair to compensate for the loss. This was a problem he knew he could fix.

The only problem: he launched to crickets. For months, he struggled to get a sale. Finally, he decided to run a "buy one, get two free" sale just to get rid of inventory and wash his hands of this business for good. Except that the sale seemed to prove the concept, and he decided to order more inventory. With annual revenues now in the 8-figures, Jon sat down with us to tell us how he built this company into the success it is today, the struggles he faced in the early days, and his problem-solving mindset that propels him forward.

Be sure to check out the Show Notes!

Follow us on Instagram: @witnessbusiness
Follow Neven on Instagram: @neveneyewearofficial

In this episode, we get a close-up look at the story behind Carnivore Snax, and the entrepreneurial journey of co-founder Mark Ritz.

When Mark was approached by Sylwia with a unique meat snack, they got to work at making the product great, and turning it into a thriving business that brings in tens of millions of dollars each year. Hear how Mark's prior work experience at Costco, as well as his prior entrepreneurial experience, gave rise to the opportunity, and how the carnivore diet craze fueled the early success of the company.

More than that, this is a story of overcoming obstacles, learning to scale, brand evolution, and growing beyond carnivore diet enthusiasts. Whether you love meat, or you're a new entrepreneur looking for wisdom, or you're an aspiring entrepreneur looking for inspiration, you're sure to find what you need in this interview!

Be sure to check out the Show Notes!

Follow us on Instagram: @witnessbusiness
Follow Carnivore Snax on Instagram: @carnivore.snax

Michelle Vandepas learned early in her career that she wanted to set her own rules. She quickly found a few skills she was good at, monetized them, and then taught others how to do what she did. And so began her journey has an entrepreneur, business coach, and book publisher.

Looking to get up off the couch and take action on your business ideas, but not sure what to do first? Michelle walks us through exactly what she would tell her coaching clients, perhaps also providing the inspiration you need to get moving. This may just be the episode you need to launch you into action!

Be sure to check out the Show Notes!

Follow us on Instagram: @witnessbusiness
Checkout Michelle's website: www.michellecoaches.com

What started in Joe's garage in 2022 to curb his beer craving has since exploded across the country in just a couple of years. Go Brewing is now in retail stores all over the country, has won prestigious awards in the beer space, and has gained tens of thousands of customers.

But Joe isn't a brewer, so how could he possibly create a successful beer company? Tune in to hear the full story, which outlines the importance of passion, the assistance of capital and investors, and the ability to work harder than anyone else.

Be sure to check out the Show Notes!

Follow us on Instagram: @witnessbusiness
Follow Joe on Instagram: @joechura
Follow Go Brewing on Instagram: @gobrewing

In this episode, we sit down with Melissa Urban, the visionary and co-founder of the Whole30 diet, to explore the journey behind one of the most influential health movements of our time. Melissa shares the story of how a personal experiment turned into a global wellness phenomenon. We dive into the challenges she faced in the early days, the pivotal moments that helped transform Whole30 into a thriving business, and the changes she has made along the way.

Tune in to hear Melissa's insights on building a brand that resonates, fostering a supportive community, and remaining true to your mission in the ever-evolving world of health and wellness. And don't forget to check out the latest edition of her book: The New Whole30! (You can find a link to the book in the Show Notes.)

Be sure to check out the Show Notes!

Follow us on Instagram: @witnessbusiness
Follow Melissa on Instagram: @melissau
Follow Whole30 on Instagram: @whole30

In this episode, we sit down with 13-year-old Sowmya Nandyala, founder of the Drive IT app that is transforming the DMV experience. One trip to the DMV with her parents was enough to set her on a journey to solve the problem with DMV wait times. Drive IT turns months of waiting into moments, giving users more control over their time.

Tune in to discover how she did it! How was she able to juggle homework and studying with running a business to create an app that has already brought in $10,000 in revenue? There is much to learn from her fearless entrepreneurial spirit, so join us as we witness business, and be inspired to get off the couch and get after it!

Be sure to check out the Show Notes!

Follow us on Instagram: @witnessbusiness

So you've got a big idea for a tea company. "Let's brew tea from around the world and sell it at Whole Foods." But then you think, "Who am I to think I could disrupt such a crowded space, without the background to even know where to start?" Such is the case for millions of people around the world.

But not Jeremy Issakharian. When the idea for a tea company came to him (and to his brother, Josh), they got to work. And long story short, they became the co-founders of Seven Teas, and are now on the shelves at Whole Foods. How did they go from nothing, to an idea, to occupying some of the most coveted shelf space? Tune in to hear the entrepreneurial journey of these two brothers who refused to let failure deter them from going after their dreams.

Be sure to check out the Show Notes!

Follow us on Instagram: @witnessbusiness
Follow Seven Teas on Instagram: @seventeas

Valentina Gomez is a perfect example of seeing a problem in the world, and rather than waiting and hoping for someone to solve that problem, getting to work. Having a background in clothing and textiles gave her insights that most of us never have into how clothing and fabrics are made, and how harmful it can be for the environment. Werewool was born out of a desire make the world of clothing and textiles more sustainable. Whether you are curious about the science of colors, clothing, and fabrics, or you need some inspiration to get off the couch and make your ideas a reality, you're going to want to give this one a listen!

Be sure to check out the Show Notes!

Follow us on Instagram: @witnessbusiness
Follow Werewool on Instagram: @werewool

In a world full of people with busy lives who hardly have time to take care of themselves, convenience sells. Amazon allows you to shop without getting out of bed. DoorDash brings dinner to your doorstep. And now Juiced Fuel will fill up your vehicle's gas tank, and you don't even have to leave the house.

When Korey McDavid heard his wife complain about having to run to the gas station with young kids, he got to work on a solution. Now, at the push of a button on an app, a truck with a built-in refueling system can be sent to your home (or wherever your car / truck / boat is parked) to refuel your tank. Tune in to discover how he got this business off the ground, the marketing strategies that propelled his service into the spotlight, and the regulatory challenges he navigated to make this vision a reality. Hear the story behind this revolutionary service, and gain insights into the future of convenience in the fuel industry.

Be sure to check out the Show Notes!

Follow us on Instagram: @witnessbusiness
Follow Juiced Fuel on Instagram: @juicedfuel

Francis Lyons has had a long and diverse career with a plethora of work experience in various industries, not the least of which was becoming executive producer of MTV's "Made". But years later, a conversation about the current state of social media led to the exploration of a new kind of social media. One based on merit, that rewards creativity rather than engagement.

Cue the creation of ooPoll, where users can "watch daily short video polls while earning rewards and celebrating creativity." Tune in to hear how Francis and his team are changing the game, allowing users to engage with communities in different ways, and ultimately get people off of their phones and into the real world.

Be sure to check out the Show Notes!

Follow us on Instagram: @witnessbusiness
Follow ooPoll on Instagram: @oopollapp