Gabe and Jessica Miller were on their honeymoon when they stumbled upon their big idea. With no babies yet themselves, they were able to draw upon their entrepreneurial spirit to found a company that would solve an ever-present problem amongst parents of newborns: socks don't stay on! With Squid Socks, this problem has been put to bed!

Tune in to hear the challenges Gabe and Jessica faced, the connections they made, what their Shark Tank appearance did for their business, and the advice they would give to aspiring entrepreneurs.

Be sure to check out the Show Notes!

Follow us on Instagram: @witnessbusiness
Follow Squid Socks on Instagram: @squidsocksink

In this episode, we interview Berlyn Haughton, the innovative mind behind the silicon table mat that is changing the way toddlers and babies do mealtime: The Table Tyke. Berlyn shares her journey from frustrated mom dealing with messy and mouthy little ones (we can vouch, toddlers and babies put their mouths on EVERYTHING!) to becoming a successful entrepreneur who landed an appearance on ABC's Shark Tank.

We also dive into the viral TikTok video that accelerated her success, and the national attention she has received since then. Listen in as Berlyn reveals the exact steps she took to get this idea out of her head and into the world. She unveils the vital connections she made that saved her thousands of dollars, as well as all of the challenges she has faced along the way.

Be sure to check out the Show Notes!

Follow us on Instagram: @witnessbusiness
Follow Berlyn on Instagram: @thetabletyke

In this episode, we follow the journey of Ben and Ariel Zvaifler who, inspired by their own struggles to find helpful resources for their new puppy, embarked on a mission to make pet parenting easier for others. Unable to find proper toys, treats, and training materials, they decided to create their own solution, PupBox: a puppy subscription service that would deliver treats and toys tailored to each pup's needs.

Hear the start-up story, the highs and lows, and how Ben and Ariel encountered countless rejections before they were ultimately able to sell the entire company! Their story is a testament to the power of passion and perseverance, showing that even in the face of adversity, dreams can become reality when you refuse to take "no" for an answer. Join us as we explore how they turned their frustration into innovation, proving that with dedication and creativity, anything is paw-ssible!

Be sure to check out the Show Notes!

Follow us on Instagram: @witnessbusiness
Follow the Zvaiflers on Instagram: @benzvaifler and @arielsrf and @cloudwaterfilters and their former company @pupbox

Happy Earth Day! In this episode, we peel back the curtain on Kaitlin Mogentale's chip company, Pulp Pantry. Discover how she was able to turn vegetable into a delicious chip that is changing the way we view snacks. From the "Ah-Ha" moment, to trial and error in the kitchen, all the way to ABC's Shark Tank, hear how she defied conventional wisdom and built a thriving business from scratch.

What challenges did she face? What lessons did she learn? We discuss it all, as well as the impact of her sustainable approach on both the environment and the market. From humble beginnings to supermarket shelves, her story is a testament to the power of entrepreneurship and the potential for positive change.

Be sure to check out the Show Notes!

Follow us on Instagram: @witnessbusiness
Follow Kaitlin on Instagram: @kcmoge and @pulppantry

In this episode, we dive into the remarkable journey of an entrepreneur whose accidental mishap turned into a groundbreaking innovation: a ring that could easily cut fishing line. Vance Zahorski's lightbulb moment led him to create a product and a company (Line Cutterz) that would revolutionize the fishing industry, as well as open doors to unexpected opportunities in various other sectors.

Join us as we explore the twists and turns of his entrepreneurial voyage, from the initial prototype, to the first sale, to appearing on ABC's Shark Tank, to scaling and expanding, and all the challenges along the way.

Be sure to check out the Show Notes!

Follow us on Instagram: @witnessbusiness
Follow Vance on Instagram: @line_cutterz

In this episode, we dive into the journey of Aaron Hinde, one of the masterminds behind LIFEAID Beverage Co. We discuss the creation of world-renowned FitAid, as well as the various other products, where the ideas came from, and how he and his business partner were able to take those ideas to market. Despite facing setbacks and failures with several prior business ideas, Aaron's entrepreneurial spirit remained undeterred. Through perseverance and relentless determination, he took his passion for health and fitness and revolutionized the fitness-beverage industry.

From initial concept to the challenges of scaling and distribution, Aaron shares the highs and lows of building this company from the ground up. Along the way, listeners can gain insight into the mindset of a successful entrepreneur, learning valuable lessons about resilience, adaptability, and the power of believing in one's vision.

Be sure to check out the Show Notes!

Follow us on Instagram: @witnessbusiness
Follow Aaron on Instagram: @aaronhinde and @fitaid

In this episode, join us as we explore the inspiring journey of Daniel Maddry, who transformed his passion for fostering community within his youth ministry into a lucrative entrepreneurial venture. When the idea came to him for a fun family card game, what did he do next? He didn't have the background to launch a product like this, and he didn't "know the right people." So how did he get this idea out of his head and into the world? Tune in to find out.

We'll delve into the challenges and triumphs Daniel faced as he dived into the world of entrepreneurship. From launching on Kickstarter to navigating the intricacies of manufacturing and distribution, Daniel's entrepreneurial journey was marked by resilience, creativity, and unwavering faith. Through his commitment to the vision and a community of support, his story serves as an inspiration to aspiring entrepreneurs and believers alike.

Be sure to check out the Show Notes!

Follow us on Instagram: @witnessbusiness
Follow Daniel on Instagram: @danielmaddry

When Sarah Michelle finally took (and easily passed) the Nurse Practitioner board certification exam, she realized her exam anxiety may have been unjustified. An idea sparked, and she decided to create a course of her own to prepare other students for the same exam, and calm their test anxiety in the process.

What started as something to fill up her spare time during the COVID-19 pandemic blew up beyond her wildest dreams, and she sold the entire company within two years of its creation. How did she do it? Tune in to find out!

Be sure to check out the Show Notes!

Follow us on Instagram: @witnessbusiness
Follow Sarah Michelle on Instagram: @sarahmichellenp

Shahira Marei always wanted to be an entrepreneur. She had a killer job at a killer company, but deep down she knew she wanted more out of life. One day, after she became pregnant with her daughter, she made the decision to risk it all and go after her entrepreneurial dreams. But one problem: she didn't have a business idea.

How did she come up with The Dirty Cookie? And how did she start with nothing, end up appearing on Shark Tank, and ultimately create a thriving business? Tune in to find out!

Be sure to check out the Show Notes!

Follow us on Instagram: @witnessbusiness
Follow Shahira on Instagram: @shahiramarei
Follow The Dirty Cookie on Instagram: @thedirtycookieoc

Jason Burke wanted to be healthy, so he learned to cook. He also learned how to make healthy snacks, including beef jerky. When his friends started stealing it, he wondered if he was on to something.

Should he quit his 9 to 5 and become an entrepreneur full time, or was this just a hobby? Tune in to hear what he did next that led him to launching what would become an 8-figure food company.

Be sure to check out the Show Notes!

Follow us on Instagram: @witnessbusiness
Follow Jason on Instagram: @jasonmichaelburke
Follow The New Primal on Instagram: @thenewprimal
Follow Noble Made on Instagram: @noblemade