Wizards of Ecom

In this episode, Deanne Gustafson joins as a guest to discuss an interesting topic: Making money through product reviews in Amazon Influencer Program. Deanne is a former TV news reporter/anchor who now works full-time from home doing product review videos on Amazon as part of their influencer program. Deanne also works with brands and businesses as on-camera talent to create UGC content, reels, scripted content and is a live shopping host.

Deanne started with the basics such as who can be in the program, how to start with it and the ins and outs of it. Moreover, Deanne explains how AIP allows her to generate genuine revenue in it. She shares strategies to maximize the earnings through the program as well as copyrighting your content so it won't get stolen and promoting products that align with your niche and the significance of thoroughly testing and evaluating products before recommending them to your audience.

Deanne also talks about the importance of constantly adapting to changes with the program as Amazon updates. I hope this episode sheds light on the potential for making money through product reviews in Amazon Influencer Program as Deanne's experiences and insights provides valuable guidance to aspiring influencers looking to monetize their content and build successful online presence.

In This Episode:

[00:52] Introducing Deanne Gustafson.

[01:32] Transition from news anchor to influencer.

[06:30] Everything Amazon Influencer Program.

[08:30] What is an Influencer and how to get to AIP?

[16:40] Deals group

[19:00] Guarantee of video placement.

[21:50] using random images.

[26:30] Time required for AIP.

[30:01] One-person team

[31:40] Copyright video/ stolen videos.

[41:00] Horizontal or vertical video

[46:40] Honest review.

[52:16] Potential pit-falls.

[55:10] How much can you earn from AIP?

Guest Links and References:

Website: www.amazon.com/shop/kombuchaontap

Instagram: instagram.com/deannstagram

Youtube: https://youtube.com/@onlythebestfinds

LinkedIn: https://www.linkedin.com/in/deannegustafson/

Book Reference:

Just Mercy by Bryan Stevenson

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

This episode is a compilation of expert's advice from our previous guests about launching your private label and they have provided valuable insight for those looking to enter the market this 2023. So sit back, relax and enjoy.

In This Episode:

[00:40] Word of advice from previous guests.

[03:05] Common mistakes of a newbie.

[05:05] What you wish when you were starting.

[06:45] Things that are harder than you thought.

[07:50] Learning from failure.

[10:23] What newbies should know.

[12:05] Intellectual property.

[13:40] Due diligence.

[14:30] getting rid of an unsuccessful product.

[18:00] Validating your idea.

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode, our guest Juha Mikkola of Usko talks about a fascinating topic: Usko App, a promising and intriguing platform, a TOS compliant creative upselling to Amazon customers based on their past purchases. Juha began by explaining how Usko App stemmed to this from a goal to leverage customer data to maximize sales.

Recognizing that Amazon's TOS often limits sellers' ability to directly upsell to customers, Usko is a solution to solve this problem. Juha delves into the unique features of the app and how it empowers users to increase their sales on Amazon, buyers to monetize their shopping history and monitor their spendings.

Juha also discussed the security of data of the users.Juha also hinted on the future and goals of the platform. Overall, this episode provides an insight into a revolutionary platform that can connect buyers to sellers.

In This Episode:

[01:41] Introducing Juha Mikkola of Usko app.

[02:45] How did Juha lead to this app?

[05:20] How is data secured?

[10:10] App feature.

[15:15] Seller side process.

[18:00] Best products sample.

[23:40] Will Amazon offer this feature someday?

[29:00] The roadmap.

[30:00] Usko's goal.

Guest Links and References:

Email: [email protected]

LinkedIn: https://www.linkedin.com/company/usko-privacy

Website: https://usko.app/

Book References:

The Year of Dangerous Days by Nicolas Griffin

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode, the host of The PPC Den, Michael Erickson Facchin and I delve into the topic of elevating Amazon game with SEO strategies, focusing on the importance of going beyond PPC advertising. The episode begins with a brief introduction to the concept of PPC and the difference of keyword search in SEO and PPC.

The conversation then delves into various SEO scenarios, techniques and best practices specific to Amazon. I outlined the importance of conducting thorough keyword research to optimize product listing starting with titles, bullets and descriptions.

We also discussed further product reviews, keyword tracking, PPC and SEO stats., conversion rate, and utilizing traffic sources to drive traffic to Amazon listings, thereby boosting their organic ranking.

I hope this episode provides valuable insights and practical tips to you, our listeners.

In This Episode:

[01:00] This episode in The PPC Den Podcast interview with Michael Erickson Facchin.

[02:11] Percentage and level in PPC.

[06:20] View on keyword research SEO and PPC.

[14:40] Organizing PPC.

[22:10] Beginning the keyword search.

[26:40] Reviews.

[34:41] Importance of Keyword tracking.

[38:55] Tracking PPC, SEO and CPC stats.

[43:15] Conversion rate and CDR.

Guest Links and References:

LinkedIn: https://www.linkedin.com/in/michael-erickson-facchin-b7314866

Podcast: https://www.adbadger.com/amazon-advertising-ppc-den-podcast/

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode, Joe Abitbol discusses effective strategies to prevent Amazon returns and negative reviews. Stop costly negative reviews,crisis prevention, dealing with the negative impact of bad reviews are few of the important things Joe tackles and highlights what his platform does.

We discussed deeply into the integration process of the platform to other sites other than Amazon and how Onsite Support deals with reducing returns and creating satisfied loyal customers by troubleshooting product issues and finding resolutions.

Joe provides valuable insights and strategies for sellers on Amazon to stop a significant portion of returns and negative reviews. So tune in and be thrilled as I was.

In This Episode:

[01:45] Introducing Joe Abitbol

[07:15] Product journey.

[12:00] Replacement unit.

[15:10] Channel Reply, the software to respond to negative reviews.

[17:00] Aggregators.

[20:10] Integration Process.

[24:00] Channel Reply.

[27:25] PLS.

[37:10] Cost.

Guest Links and References:

Website: https://onsitesupport.io/

Code: wizards

https://www.channelreply.com/

LinkedIn: https://www.linkedin.com/in/joseph-abitbol-75035780

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this podcast episode on Email Marketing Mastery, our guest Toni Herrbach shares some valuable pro tips for achieving success in email marketing. Toni is an email marketing strategist, connector, consultant, speaker, and writer. She's passionate about helping companies develop creative strategies to increase brand awareness and drive sales.

One of the key points discussed is the importance of building a quality email list. She provides insights on various effective strategies like creating content upgrades, subscribing to big known brands email lists, and optimizing landing pages to capture email addresses.

Another crucial aspect discussed is the importance of automation in email marketing. Toni shares her insights on utilizing automation tools to streamline the email marketing process, including setting up automated welcome emails, drip campaigns, and abandoned cart recovery sequences. She emphasizes how automation saves time and enhances efficiency while still maintaining a personal touch.

I hope this podcast episode with Toni Herrbach provides invaluable insights into email marketing mastery.

In This Episode:

[00:50] Introducing Toni Herrbach

[02:15] Starting email marketing.

[06:25] Common things brands are facing.

[08:25] First thing you should do to start your email list.

[09:30] Best way to get an email list.

[14:20] Personalisation.

[18:50] Tips & tricks.

[25:50] Increasing campaign budget.

[27:13] Setting up the cart.

[31:08] Email marketing on Amazon.

[36:00] Revenue profit.

[39:00] AB testing.

Guest Links and References:

Email: [email protected]

Website: https://sellerssummit.com

Instagram: @toni_herrbach

LinkedIn: https://www.linkedin.com/in/toniherrbach/

Book References:

The Most Powerful Woman in the Room is You by Lydia Fenet

Untamed by Glennon Doyle

Atomic Habits by James Clear

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode, we have a soldier, journalist and marketer, a good friend of mine, DRTV expert, Jordan Pine who dives deep into tried and true selling techniques for commercials. The discussion specifically focuses on Direct Response Television (DRTV), where Jordan shares his insights and strategies to succeed in this advertising medium.

Jordan elaborates on the concept of DRTV and how it differs from traditional commercials. He emphasizes that DRTV ads aim to generate an immediate response from viewers. He reveals some of his favorite commercial inspirations and highlights the importance of studying successful DRTV campaigns from the past and understanding what elements made them effective. By analyzing the techniques used in these commercials, marketers and advertisers can gain valuable insights and incorporate them into their own campaigns.

This podcast episode with Jordan Pine sheds light on the tried and true selling techniques for commercials, specifically focusing on DRTV. By exploring the concept, highlighting favorite commercial inspirations, and sharing successful techniques, listeners gain valuable insights into the world of DRTV advertising and how to effectively engage and persuade their target audience.

In This Episode:

[00:48] Introducing Jordan Pine

[01:50] DRTV and the journey before that.

[10:30] Favorite commercials and inspirations.

[14:55] How important is the beginning of a commercial?

[17:58] Techniques on commercial application to social media.

[19:20] Walkthrough commercial example technique.

[27:35] Social proof.

[285:50] Commercial shoots take how long?

[32:00] The magic demo.

[37:30] Comparing and contrasting.

[41:30] Commercial rejections and questions.

[43:20] Surveys

[54:14] Book references.

Guest Links and References:

Website: https://scimark.com/

LinkedIn: https://www.linkedin.com/in/jordantpine/

YouTube: https://www.youtube.com/user/SciMark

Website: https://scimark.substack.com/

Guest notes:

https://scimark.com/10-tried-true-techniques-for-commercials/

Book References:

The Bible

Scientific Advertising by Claude Hopkins

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode, I get the chance to speak with Dustin McClone, the Co-Hosts The Hustle Nation Podcast, president & CEO of McClone Insurance, speaker, entrepreneur, husband, father of two, community leader, director, and coach. Throughout the discussion, we delve into the secrets and strategies behind effective leadership.

Dustin begins by emphasizing the significance of self-awareness as the key trait of successful leaders. The podcast episode touches upon what it means to have the HUSTLE mindset. Dustin also explores the significance of leading by example.

You are sure to gain valuable insights and practical advice through Dustin's extensive experience and expertise if you are an aspiring leader.

In This Episode:

[01:35] Introducing Dustin McClone.

[02:20] Why Hustle came about.

[04:30] Behavior of a leader.

[09:20] Systems.

[12:00] Applying hustle

[14:10] The HUSTLE Mindset.

[17:00] Hard Work.

[20:50] Unrelenting.

[22:30] STLE of HUSTLE

[27:20] How to instill a Hustle mindset to your team?

Guest Links and References:

Website: https://hustleleaders.com/homepage

https://www.mcclone.com/

LinkedIn: https://www.linkedin.com/in/dustinmcclone/

Podcast: https://hustlenationpodcast.com/

Book References:

Getting Things Done by David Allen

Good to Great by Jim Collins

Purple Cow by Seth Godin

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this podcast episode, the guest, Steven Sashen, the co-founder of Xeroshoes, shares the incredible success story of his company and how they effectively navigated the challenges posed by the COVID-19 pandemic. Steven discusses the strategies and measures they implemented to not just survive but thrive during this difficult time. He emphasizes that their resilience and ability to adapt were key factors in their success.

One important aspect Steven highlights is the value of their email list. He discusses how they focused on growing this list and leveraging it to connect with their loyal customer base. By using effective email marketing campaigns, they were able to maintain consistent communication and engagement, even during the pandemic. It highlights the importance of embracing change, building strong customer relationships, and leveraging digital platforms to drive business growth.

He emphasizes the importance of having a clear vision, remaining adaptable, and staying focused on the core values of the company. By adhering to these principles, Xeroshoes was able to innovate and develop new products that catered to the changing needs of their customers.

In This Episode:

[1:10] Introducing Steven Sashen who started a company with less than $30.

[2:00] The Covid situation, How they dealt with it.

[07:50] The February problem.

[08:50] Email list.

[09:10] Top 2 sales channels.

[09:40] The sales of physical products.

[11:35] Growing email list.

[17:00] The rapid growth of the business.

[22:00] Doing the right thing for the brand.

[26:00] Integrating AI.

[30:00] Marketing agencies.

[34:54] Ad advice.

[36:00] Knock-offs, dealing with it.

[40:50] Amazon or direct websites.

[46:10] Most profitable platform.

Guest Links and References:

Website: https://xeroshoes.com/

LinkedIn: https://www.linkedin.com/in/sashen/

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

A little background of why I like to feature this topic on this podcast. Books used to be my least favorite topic back in my childhood. But generally, I became fascinated as I grew older that there's so many things you could pick up reading a book like learning from someone else's mistakes and these books are actually shortcuts to learning things easier and faster to reach your goal.

So, here is Part 6 of the mini series; Top 3 favorite books and why.

This mini series is a collection of our guests' favorite books along with the reason why and how those books impacted their business, thinking, mindset, and well being, and why they recommend them as must-read books.

This episode gives a great insight into the diverse taste of book lovers like myself and provides an excellent reading list for anyone seeking new literary discoveries.

In This Episode:

[00:40] Carmen Ares

[02:00] Brandon Young

[02:15] Cabriel Caceros

[03:18] Dima Kubrak 1

[07:10] Megan and Shane GS1

[10:10] Yael Cabily

[10:50] Marcel Masculescu

[13:00] Dima Kubrak 2

[14:16] Chris McCabe

[16:35] Kaity Brewer

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/