Wizards of Ecom

Join us in this exciting episode as we delve into the world of Print-on-Demand business, featuring our esteemed guest, Kerry Egeler who has sold over 20,000 t-shirts and apparel products, made shirts for celebrities, and started and grown multiple successful online businesses.

If you ever considered venturing into the world of e-commerce and wanted to explore the Print-on-Demand industry, this is the perfect podcast for you to gain valuable insights and tips. Kerry brings a wealth of knowledge and expertise to this episode. Throughout the episode, we'll witness an exciting head-to-head comparison between two popular e-commerce platforms for Print-on-Demand: Shopify and Etsy.

Listen in to this captivating conversation with Kerry and get ready to unleash your creativity, monetize your design, and embark on an exciting entrepreneurial endeavor with Print-in-Demand.

In This Episode:

[01:50] Introducing Kerry Egeler

[04:25] How did he start Print-on-demand?

[09:20] Rough times to success.

[12:33] How much do you need to start a Print-on-Demand business?

[16:35] Profit Margin.

[21:15] Expenses and sales goals.

[24:15] 3 strategies; content, offer, influencer

[32:35] Niche: cheat code

[41:30] Advantages and disadvantages of Shopify, Etsy and Amazon.

[50:00] Fulfillment

Guest Links and References:

Instagram: @kerryegeler

Email: [email protected]

Youtube: https://www.youtube.com/c/KerryEgeler

Podcast: https://podtail.com/en/podcast/print-on-demand-playbook/

Guest notes:https://docs.google.com/document/d/1TUTB8-xSfFs8MSOzAKR0NDISkl7gkTh6ynDIaDySz4M/edit

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

A little background of why I like to feature this topic on this podcast. Books used to be my least favorite topic back in my childhood. But generally, I became fascinated as I grew older that there's so many things you could pick up reading a book like learning from someone else's mistakes and these books are actually shortcuts to learning things easier and faster to reach your goal.

So, here is Part 7 of the mini series; Top 3 favorite books and why.

This mini series is a collection of our guests' favorite books along with the reason why and how those books impacted their business, thinking, mindset, and well being, and why they recommend them as must-read books.

This episode gives a great insight into the diverse taste of book lovers like myself and provides an excellent reading list for anyone seeking new literary discoveries.

In This Episode:

[00:40] Chris McCabe

[02:54] Dustin McClone

[06:06] Toni Herrbach

[07:28] Michael Nunez

[08:48] Greg Potapenko

[09:38] Giovanni Dominguez

[10:04] Amanda Adams

[13:10] Kitty Lai

[15:16] Rachel Ollen

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode we have a second timer on the show, Afolabi Oyerokun, co-founder of Honu Worldwide, a global trade consulting firm. Afolabi discusses the importance of understanding and using the right tariff codes in international trade.

Afolabi explains that tariff codes, numerical codes used to classify products for import and export purposes where codes identify specific category and product attributes that helps authorities determine appropriate duties and taxes.

Afolabi also shares common challenges faced by businesses when it comes to tariff code classification as well as lack of awareness about their importance. He also discusses what tariff costs are based on.

Understanding your tariff and utilizing the correct tariff codes can optimize your international trade operations, save costs and avoid disputes with customs and ultimately enhance their competitiveness in the global market.

In This Episode:

[01:00] Welcoming for the second time on the show, Afolabi Oyerokun.

[02:45] Tariff termination.

[07:25] What is Tariff?

[11:30] Codes for products.

[20:21] Product sourcing.

[23:45] What tariff is based on?

[30:10] Rulings.

[37:00] Tax exemptions and duty refund.

Guest Links and References:

Website: https://honuworldwide.com/

https://www.tariffterminator.com/

Email: [email protected]

Book Reference:

Rich Dad Poor Dad by Robert Kiyosaki

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this podcast episode, our guest Amanda Adams, expert accountant and expert in e-commerce accounting, discussed the commonly misunderstood and often overlooked aspects of accounting in the e-commerce industry. She breaks down the key accounting concepts and provides helpful tips for e-commerce business owners to streamline their financial processes.

Amanda begins by explaining the importance of separating personal and business expenses, emphasizing that accuracy and organization are crucial for successful e-commerce accounting. She highlights the significance of properly categorizing expenses in order to make tax preparation and financial analysis easier.

Amanda sheds light on the aspects of e-commerce accounting that are often misunderstood like legitimate business expenses vs personal. Her expertise and guidance provide valuable insights that can help e-commerce business owners optimize their accounting processes, ensuring financial success and compliance in a rapidly growing online marketplace.

In This Episode:

[01:25] Bio

[04:10] Biggest mistakes sellers make.

[06:30] Business and personal expenses.

[09:50] Paying taxes.

[13:10] Hiring professional.

[16:15] Self- filling.

[23:25] Planning your tax.

Guest Links and References:

LinkedIn: https://www.linkedin.com/in/amanda-adams-cpa-a381761a6/

Guest Notes:

https://docs.google.com/document/d/1UX8i_sh4Ja4sI6TAREti7SBDpe5JZYOcmxMf_kd5qP0/copy

https://docs.google.com/document/d/1wz07HHNwQBlp_VxYQZzkeZipkts3Db-cj1T-S_jajz0/copy

Book Reference:

The Hiding Place by Corrie Ten Boom

Number the Stars by Lois Lowry

Love You Forever by Robert Munsch

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode, I had the honor to have Justin Cobb, the CEO and founder of Carbon6 to delve into the topic of unlocking the potential of entrepreneurs. Carbon6 having a vision to build a community to support e-commerce sellers, removing the barriers to selling online, Justin shares his insights and experiences in the world on entrepreneurship and maximizing success.

You'll be inspired by how Justin established Carbon6 and its belief including their strengths, weaknesses and passion as the key to identifying the right business idea and building successful ventures.

Listen in and be inspired!

In This Episode:

[00:50] Introducing Justin Cobb.

[01:45] Backstory of how it all started. Philanthropy and business.

[04:45] Weaknesses of newbies.

[16:00] Motivation to stay.

[22:35] Why Amazon?

[28:10] What have you done differently?

[35:45] Setbacks.

[41:30] Future plans and visions.

[43:10] Advice for sellers and Amazon community.

Guest Links and References:

LinkedIn: https://www.linkedin.com/in/cobbjustin/

Website: https://www.carbon6.io/

Email: [email protected]

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode, we invited Giovanni Dominguez, an experienced entrepreneur with a strong background in the E-commerce industry, boasting six years of valuable expertise, a proud Co-founder of an innovative brand called Water Buffalo, specializing in Sports & Outdoors products that have successfully established a reputable presence in the market. Giovanni discusses the secrets behind unleashing success from startup to market dominance.

Our conversation begins with Giovanni sharing his personal experiences as entrepreneur and how he managed to transform his startup into a dominant player in the market. He emphasizes the importance of having a clear vision and solid strategy to achieve success.

Understanding the market, identifying gaps, PPC, product design and innovation are some of the topics he highlighted in this episode. This episode provides valuable insights and practical advice for entrepreneurs aiming to unleash their startup's success and dominate the market.

In This Episode:

[00:57] Giovanni's startup background.

[02:45] Partnership.

[03:45] Is his finance background helpful?

[07:40] PPC

[09:00] Delegating

[11:30] Product design.

[13:32] Common mistakes newbies make.

[18:40] Future of the brand.

[20:40] Realistic expectations.

[24:00] Product design focus.

[24:55] Vetting partner companies.

Guest Links and References:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/giovanni-dominguez-3797a3222/

Website: https://waterbuffalo.com/

Book Reference:

The Power of Habit by Charles Duhigg

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom

In this episode, we have the honor to have as guest, Refael Elbaz, Founder of Unicargo, freight forwarding company where he spills the beans on how to navigate the complex world of freight forwarding when selling in Amazon.

Refael begins with explaining the importance of understanding the logistics of freight forwarding when selling on Amazon. He highlights the key factors sellers should consider. The importance of being well-informed about these aspects is crucial in ensuring smooth shipping operations is also highlighted.

Refael also tackled Unicargo's services. Unicargo adds credibility to the insights Refael provides, making the episode a must-listen for Amazon sellers looking to excel in their shipping processes.

In This Episode:

[00:45] Introducing Refael Elbaz.

[01:35] Has logistics gotten easier or complex over the years?

[11:30] AI in logistics.

[22:10] Dashboard

[27:30] Amazon seller vs. logistic people

[37:35] Education first.

[44:09] Amazon Global Logistics.

[50:59] Utilizing Unicargo's services.

Guest Links and References:

Website: https://www.unicargo.com/

LinkedIn: https://www.linkedin.com/in/refael-elbaz/

YouTube: https://www.youtube.com/@unicargo135

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode of Wizards of E-com podcast, I have the honor to interview Greg Potapenko, an expert Affiliate marketer and E=comm brand founder, to demystify the topic and provide insights into its workings. Greg begins by explaining that affiliate marketing essentially involves promoting other people's products or services and earning for resulting sales and leads in different kinds or processes of marketing.

Greg also shared elaborate processes of different kinds of affiliate marketing and other possibilities to be an effective affiliate marketer. Greg shares valuable tips for people looking to venture into affiliate marketing and grow it. He also urges aspiring affiliates to invest in continuous learning, staying updated, growing your network, and leverage automation tools to streamline their work.

This podcast episode offers a comprehensive and insightful overview of affiliate marketing, providing a clear understanding of the process and strategies for success in this industry.

In This Episode:

[00:45] Introducing Greg Potapenko

[01:35] Greg's affiliate marketing journey.

[07:00] Affiliate Marketing and what are the first things you should do if you want to pursue it.

[09:00] Different kinds of Affiliate Marketing.

[12:55] Buying advertisements.

[18:25] Obvious mistakes newbies make.

[21:30] Manual marketing and other ways to market.

[30:20] Generating your leads.

Guest Links and References:

website: https://h-hour.biz/

Instagram: https://www.instagram.com/hhour48/

Linkedin: https://www.linkedin.com/in/gpotapenko/

Youtube: https://www.youtube.com/@h-hourmarketinginc

Book References:

Leadership Books by Jocko Willink

Atomic Habits by James Clear

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode with Ian Sells, a serial entrepreneur who founded MillionDollarSellers.com (MDS), an elite Amazon community with over 600+ top sellers representing over $7 billion in 2022 Amazon sales. Most recently he co-founded JoinBrands.com, a marketplace for brands and content creators to connect, create content and promote products on TikTok, Instagram and Youtube.He shares valuable insights and strategies for unleashing the power of influencers to propel the growth of Amazon brands on shoestring budgets through JoinBrands, a platform that connects you to content creators.

Further in this episode, Ian discusses the key metric and tools to measure the success of campaigns made by influencers via JoinBrands. Ian shares actionable tips for utilizing influencers to scale your brand on a limited budget. By leveraging creators, you can effectively harness the power of influencers and achieve growth for your brand.

In This Episode:

[01:53] Introducing Ian Sells.

[06:55] What it's like without community.

[10:30] JoinBrands.

[12:30] Starting with JoinBrands.

[20:10] How much does an image/video cost?

[29:59] Getting your products to influencers.

[33:48] Amazon shoppable videos.

[42:10] Where to get influencers?

Guest Links and References:

LinkedIn: linkedin.com/iansells

Website: https://joinbrands.com/

Offer: www.wizardsofecom.com/joinbrands

Blog: https://joinbrands.co/blog/

How to use JoinBrands: https://www.loom.com/share/6356b4863944410cafb6fbf240ece41a

Book References:

The One Thing by Gary Keller

Who Not How by Dan Sullivan

Buy Back Your Time by Dan Martell

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode, our guest Michael Yanez, a veteran of the Omni-Channel and is currently a consultant for Amazon agencies, shares valuable insights on how to go global with the platform and unlock new markets for success. He emphasizes the immense potential of expanding into international markets and provides practical strategies to get ready and accomplish this feat.

Michael begins with explaining what AmazonGlobal is to expect in pursuing the expansion. He emphasizes that a crucial aspect of going global is understanding the logistical aspects of shipping and fulfillment. He also emphasizes the importance of knowing the country well and what to look out for. He provides tips on how to navigate language barriers and cultural differences through your products.

Listen in as we delve into Amazon Global!

In This Episode:

[00:55] Introducing Michael Yanez

[01:22] What is Amazon Global?

[04:25] What to expect in selling globally?

[08:25] Are there product categories that works well?

[09:40] What to look out for?

[13:00] PanEU

[15:40] Setting up content in other countries.

[17:15] Dealing with native language.

[20:45] Newbie mistakes.

Guest Links and References:

Email: [email protected]

Book References:

Malcolm Gladwell Books

Homo Deus by Yuval Noah Harari

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/