Wizards of Ecom

Today's episode is from a very special guest, CEO of an 8-figure stationery company. Josh Hadley who inspiringly scaled his business from a husband and wife business into a 25 person team. He shared his secrets to success, including how he successfully attracted A-level talents to join his team, formed a strong relationship with his suppliers, and managed to maintain a good work-life balance.

From working at American Airlines, they successfully leveraged creativity and impressively created an e-commerce business booming. Through his experience, he provides invaluable insights into his 8-figure business.

If you're ready to take your e-commerce business to the next level, you wouldn't want to miss this.

In This Episode:

[00:34] Welcoming Josh Hadley on the show.

[03:10] From being employed at American Airlines to e-com business.

20:40] Being an entrepreneur.

[21:42] How they scaled.

[25:00] Hiring

[29:00] The green light to hire VAs and upper management.

[33:00] Managing time/ Time studies.

[39:00] Hiring effectively.

[43:00] Financing.

Guest Links and References:

Podcast: https://ecommbreakthrough.com/

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/joshhadley/

Book References:

The Bible

The Book of Mormon

Clockwork by Mike Machalowicz

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Join me with my 3rd time guest, Elizabeth Greene for a lively and knowledge-filled podcast on the margin mismatch and how to align your margin numbers with reality. Elizabeth will discuss topics such as testing buckets, knowing your actual profit, and controlling cost per click.

This episode is a must-listen for any business owner who wants to understand the complexities of margin and how to better manage their finances. Whether you're a beginner or a seasoned financial pro, you'll find something to take away from this episode.

Elizabeth will provide clear and concise tips and advice on how to get your margin numbers where they need to be and make sure that your profits are maximized. Tune in now and learn how to align your margins with reality!

In This Episode:

[00:41] Elizabeth Greene

[02:55] The inspiration of this episode and why we are tackling margin

[07:00] Where your money is going.

[15:10] Cost of goods.

[20:20] Actionable steps

[23:28] Maintaining sales.

[25:28] Advice on what to spend.

[33:25] Best advice for launching a product.

Guest Links and References:

LinkedIn: https://www.linkedin.com/in/elizabeth-greene-junglr/

Website: https://www.junglr.com/

Book References:

The Power of One More by Ed Mylette

The One Thing by Gary Keller with Jay Papasan

Traction by Gino Wickman

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

We rarely see businesses that can focus and be successful on 2 or more platforms. Let alone managed solely by its owner. This husband and wife team of entrepreneurs have created a small business that has been thriving in both Amazon and Shopify. Started as a wholesaler, opened a physical store, created high end baby products that are really impeccable craftsmanship and details, the duo is just amazing. How do they manage the business and their family altogether?

I asked her questions that I know most of you would need to know the answers to. So chime in and be inspired.

In This Episode: [00:31] Welcoming Alejandra James of Ali + Oli. [01:29] Shopify or Amazon? [01:50] Ali + Oli history [04:15] How do you convince or market your product to people? [06:00] Dealing with retailers. [07:00] Starting e-com at 2007 [08:35] Deciding opening a store. [12:00] Amazon and Shopify go together? [14:15] Launching in Shopify; step by step guide. [16:20] Posting daily on Amazon. [18:44] Competition. [196:46] Buy with Prime. [23:00] Working hours as sole manager of the company. [26:05] How the pandemic affected the store. [29:30] Pricing [32:35] Managing a successful business while being full time with the children. [35:00] Advice for new brand owners.

Guest Links and References: Website: https://www.aliandoli.com/ Instagram: https://www.instagram.com/ali.and.oli/ LinkedIn: https://www.linkedin.com/in/alejandra-james-46407250/

Book Reference: Cien Años de Soledad by Gabriel Garcia Marquez

Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Hello Wizards! Today is a solo episode and as usual, whenever I do solos, it's when I want to share a useful tool, an update, inspiration, or motivations. Today, it's all about the FREE latest product creativity tool that eases life and helps one become more productive.

In this episode, I'm giving you its best 10 uses and how to get the most out of Chat GPT and how to effectively use it in order to become more productive in other aspects of your business.

In This Episode:

[00:38] ChatGPT's 10 best uses.

[01:27] Writing emails.

[02:25] Creating SOPs on current SOP.

[02:52] Creating captions for social media.

[03:30] Product and service descriptions.

[04:05] Generate content calendar.

[05:12] Generate title and description.

[05:55] Creating outlines.

[06:08] Blogging.

[07:19] Creating formula spreadsheets.

[04:45] Proofreading.

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Today I'm riding solo to share an early stage project showing good results using AI tool MidJourney and I'd like for you to look at it and see the possibilities it could scale Amazon Post and Amazon Inspire. Also sharing a bit of Amazon social media: Amazon Post and Amazon Inspire and how to use them to scale.

Join me up until the end of the episode where I share how you can access our telegram community.

In This Episode:

[02:20] Using AI to scale

[05:00] Amazon Post and Amazon Inspire intro.

[06:40] How to access and contribute?

[07:45] Inspiration of this episode.

[12:00] What MidJourney can do.

[17:38] Telegram community for AI chatGPT: wizardsofecom.com/chat

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

A little background of why I like to feature this topic on this podcast. Books used to be my least favorite topic back in my childhood. But generally, I became fascinated as I grew older that there's so many things you could pick up reading a book like learning from someone else's mistakes and these books are actually shortcuts to learning things easier and faster to reach your goal.

So, here is Part 4 of the mini series; Top 3 favorite books and why.

This mini series is a collection of our guests' favorite books along with the reason why and how those books impacted their business, thinking, mindset, and well being, and why they recommend them.

In This Episode:

[00:43] Carlos Vasquez

[02:35] Dima Kubrak

[04:45] Larry Lathrop

[05:28] Sheng Huang

[06:43] Gabe Cossio

[08:50] Heather Farris

[09:15] Layla Pomper

[10:21] Paul Baron

[11:44] Alin Vlaic

[12:35] Eli Lipshatz

[14:05] Daniel Fernandez

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

We have Alan Muther back on the show as promised on Episode 250 where we talked about Google SEO. Today, as a continuation of SEO with Alan, we are generously gifted with loads of tips and tricks on the power of technical SEO. Aside from the 5 proven optimization strategies he states, we also tackled website optimization, running tools, and good working tools you need.

So listen in and get powered up to rank.

In This Episode:

[00:35] Welcoming Alan Muther in the show.

[01:58] Technical SEO and its importance.

[04:08] Why these 5 optimization strategies and why are they important.

[07:00] Indexing.

[13:40] Crawlability

[16:00] Errors

[19:20] How often do you need to visit and check?

[22:00] Tools you need.

[25:00] Site speed

[27:50] Architecture

[33:05] Schema

[36:30] Testing site speed.

Guest Links and References:

LinkedIn: https://www.linkedin.com/in/alanmuther/

Email: [email protected]

Twitter: https://mobile.twitter.com/alanmuther?lang=da

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Ben Kong, Founder and CEO of Linton Group, is a successful serial entrepreneur in global sourcing, manufacturing, and investment banking business. With more than a decade of experience in business and global sourcing, Ben is the perfect fit to discuss our topic for Today, PL Sourcing.

This episode is about Private Label sourcing 101 and everything about it and then some more of the best tips, tricks and advice from Ben you wouldn't want to miss as it is all nuggets after nuggets of juicy information.

In This Episode:

[01:12] Introducing Ben Kong.

[03:55] Sourcing and how the company started.

[06:35] What to prioritize first?

[13:10] Process, matching.

[21:30] Leveraging on your brand name.

[23:50] Intellectual property protection.

[27:25] Patents

[33:20] Payment term negotiation.

[37:25] Price hike.

[40:50] Who should you trust?

Guest Links and References:

Website: http://www.lintonusa.com

LinkedIn: https://www.linkedin.com/in/benkong/

Email: [email protected]

Book Reference:

Tuesdays with Morrie by Mitch Albom

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Video ads are mainstream advertising these days and when it comes to video platforms, Youtube is the big boss, with billions of active users globally. So, what's stopping you from running your ads in it?

In this episode, we have as our guest a Youtube expert with an entrepreneurial and marketing background in e-commerce, CEO of OMG Commerce, a marketing agency specializing in Youtube ads, Google ads and Amazon ads, Brett Curry. He'll walk us through the process of creating Youtube ads, from start up until how to make your ads rank.

Expect some tips and some nuggets and actionable recommendations you can immediately implement to leverage and scale up your Amazon brand through Youtube ads.

In This Episode:

[01:40] Welcoming Brett Curry, CEO and founder of OMG Commerce

[04:30] Why Youtube ads?

[08:35] Do you need a Youtube channel to leverage your Youtube ads?

[12:40] Channel art

[24:10] Growth of Youtube and impact of premium and free accounts.

[26:20] Assets you can use as ads.

[31:35] First steps

[33:45] Sponsored brand video at Youtube.

[39:00] True view ads and targeting options.

[44:00] Google ads interface.

Guest Links and References:

Website: https://www.omgcommerce.com/

Twitter: https://twitter.com/BrettCurry

LinkediN: www.linkedin.com/in/thebrettcurry

Podcast: https://www.omgcommerce.com/ecommerce-evolution-podcast

https://podcasts.apple.com/us/podcast/spicy-curry/id1619346085

Book References:

The Bible

Made To Stick by Chip & Dan Heath

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

About our guest: Mansour is an Amazon seller and the director of Amazon Advertising at Incrementum Digital.

Today, Incrementum Digital manages more than 50M annually in ad spend. Mansour leads the Amazon advertising department. His core focus is developing new strategies and coaching his team members.

In this 30 minute episode, Mansour addressed every issue regarding Search Query Performance including its importance and use, how change impacts your share, what works and not and its misuse. So listen in and get a nugget or two.

In This Episode:

[00:49] Welcoming Mansour Narouzi on the show. The director of Incrementum Digital

[01:45] Search Query Performance

[14:55] What works and not with SQP

[07:10] Not related to PPC.

[12:50] Importance of SQP.

[17:22] Misuse of reports.

[21:44] SUPA Template

Guest Links:

LinkedIn: https://www.linkedin.com/in/mansournorouzi/

Website: https://incrementumdigital.com/

SUPA Template

Video Walkthrough: https://youtu.be/PCqW4YB1dMA

Book References:

The One Thing by Gary Keller

Think and Grow Rich by Napoleon Hill

Shoedog by Phil Knight

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/