Wizards of Ecom

Everything we need to know about Google SEO, explained in this episode with Alan Muther. Why is Google SEO so relevant and why should you start doing it now? All the answers here and more.

In This Episode:

[01:30] Welcoming Alan Muther, LinkedIN content manager

[03:35] Before doing Google SEO

[07:10] First paid SEO service

[13:35] What is SEO?

[30:14] Private blogs

[34:45] Favorite websites.

Guest Links and References:

LinkedIn: https://www.linkedin.com/in/alanmuther/

Book References:

Get That Job by Marilyn Pincus

https://debunc.com/blog/2016/08/14-examples-of-accordions-that-will-blow-your-mind/

https://searchengineland.com/

https://www.searchenginejournal.com/

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In the spirit of Thanksgiving, I've prepared this special solo episode to talk about gratitude and the impact it has on you and your business decisions.

What is the meaning of gratitude, its importance and benefits and how it changes you and mindset and the impact to people around you. Do tune in as you are one of whom I'm grateful for.

In This Episode:

[01:40] Complaining a lot

[02:45] What is gratitude?

[03:16] Benefits of gratitude.

[04:20] Uplifting others

[05:30] How to be grateful?

[09:50] Things I'm personally grateful for.

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

I'm so thrilled and honored to have him on our show Today, Kyle LaFond, founder of American Provenance, to share his humbling strategy and hard work establishing his products through brick and mortar stores that led him to succeed as an entrepreneur from being a farmer and a former middle school science teacher.

Listen in and be inspired!

In This Episode:

[01:35] Welcoming Kyle LaFond on the show.

[03:15] How being a farmer and former middle school science teacher helped/ contributed to his business success.

[08:27] Lightbulb moment for American Provenance

[13:15] Manufacturing in bulk.

[16:30] The right time for investors.

[26:00] SBDC

[29:35] Ecom journey

[35:30] FPI and SPI

[49:30] Where to find freelancers?

Guest Links and References:

Website: https://americanprovenance.com/

Email: [email protected]

Phone number: 6083385953

LinkedIn: https://www.linkedin.com/in/kyle-lafond-b11055b9/

Book references:

Rocket Fuel by Gino Wickman

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Eli Lipshatz or Lipi is the Co-Founder of Escala, and has overseen over 100 systemization projects of Amazon brands, agencies, and aggregators. He has become the resident subject matter expert for systems and processes in the Amazon industry. Without further ado, let the expert do the talking and let's all listen in and learn valuable tips on making our businesses systematized to more efficiency.

In This Episode:

[00:47] Welcoming Eli Lipshatz on the show.

[02:25] What is a system & how do they work?

[05:20] Who is this strategy for and when should the strategy be applied?

[08:00] System and Goals.

[10:35] The law of delegation.

[14:00] Common mistakes newbies make.

[26:00] Tactics and Strategy.

[27:40] Click Up & Miro

Guest Links and References:

LinkedIn: https://www.linkedin.com/in/eli-lipshatz-b8991b192/

Website: https://course.weareescala.com/

Book References:

Traction by Gino Wickman

Working backwards by Colin Bryar

Good to Great by Jim Collins

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Today we have an ex Amazon seller and one of my favorite writers and you'll learn why on this episode, Nate Ginsburg of Centurica not only shares his experiences, hacks and tips and his love for service related business but how his love for fitness impacted and helped him succeed in business. Listen in and be inspired.

In This Episode:

[01:26] Welcoming Nate Ginsburg in the show.

[04:50] Retreat, Trade Shows, Masterminds and Conferences.

[07:50] Retreat in Peru

[14:35] 6 needs

[17:50] Were you always on this field?

[25:00] First business.

[27:00] Service business

[30:00] Hacks and Tips

[35:50] About Centurica

Guest Links and References:

Website: https://centurica.com/

Instagram: https://www.instagram.com/nateginsburg/?hl=en

Book Reference:

The Artist Way Morning Pages by Julia Cameron

The Bhagavad Gita by Jack Hawley

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Hello Wizards, Today it's just you and me and I wanna share my thoughts on how to use premortem to create better business outcomes. Sharing with you actionable steps on applying this thinking process.

In This Episode:

[00:30] The inspiration of this episode.

[02:01] Why should you practice premortem?

[04:20] Actionable steps

[05:15] Creating the disaster.

[07:45] Reason for suppression.

Book Reference:

The Obstacle is the Way by Ryan Holiday

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Ever dream of working an hour a day? That's an understatement of a dream for Seneca Hampton who only works 30 minutes a month. How is that possible? Let's hear it from Seneca who has also made it to the Shark Tank show years ago. His story and his trigger warning view of PPC.

In This Episode:

[01:29] Welcoming Seneca Hampton on the show.

[03:05] Working 30 minutes a month. Is this possible?

[05:45] Testing

[07:50] How Seneca started marketing and got his light bulb moment.

[16:50] Being in Shark Tank show.

[35:30] 3 person team including himself.

[38:00] Ads

[41:08] What is this 30 minutes of work looks like?

Guest Links and References:

Instagram: https://www.instagram.com/senecahampton/?hl=e

Website: https://hamptonadams.com/

Book Reference:

Rich Dad Poor Dad by Robert Kiyosaki

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

With so many reasons she is back on the show, Alina Vlaic, 5th timer guest has something for everyone to talk about. Since we are in this topic in the past episodes, External Traffic, we are discussing external traffic not a lot of Amazon businesses do or talk about, Press release.

Let's hear it from Alina, Founder of AZ Rank and PressX, an unique new solution for leveraging press while launching or scaling your brand.

Press release is a diligent process that helps to stimulate good thoughts with a more structured approach to optimize and boost a campaigns, launches and upscale a business.

In This Episode:

[00:30] Alina Vlaic

[01:30] External Traffic- Press release

[09:58] Budgeting for a press release.

[18:00] If product is not a good fit.

[20:30] Quality of the product.

[27:43] Tracking

[35:45] Who is this strategy for?

[40:40] Common mistakes

Guest Links and References:

Website: https://azrank.com/

https://pressx.live/index/

LinkedIn: linkedin.com/in/alina-vlaic-8b77876a

Book References:

The One Minute Sales Person by Spencer Johnson

The Hustle Code

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

From someone who had no interest in fitness and exercise to starting and growing a successful fitness brand, Beast Gear. Let's hear it from Ben Leonard on how having a heart problem became the beginning of a million dollar Amazon business.

Not only will he share how he successfully exited brands and established a new one but his passion in helping other sellers through his e-commerce consultancy firm.

In This Episode:

[01:40] Ben Leonard of Beast Gear.

[02:07] Exited the brand, what happened next?

[07:25] Consulting firm.

[08:40] What happened to the exited brands?

[16:00] Motivation

[19:56] Beast Gear.

[25:00] New launching product.

[29:40] Features of Amazon before.

[31:40] Tips

Guest Links and References:

Website: https://www.benleonard.pro/pages/press

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/benjleonard

Instagram: https://www.instagram.com/benleonardpro

https://www.instagram.com/ecombrokers/

Book Reference:

The E-Myth Revisited by Michael Gerber

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Since the Tik Tok has been the trend in social media, brands started leveraging their business with the use of it or by getting influencers promote their brands.

In this episode, we have Paul Baron, a million dollar Amazon seller and a sought-after expert consultant on all things digital marketing- specifically Influencer and Chatbot Marketing Automation here with us to talk about everything we need to know about Tik Tok influencer marketing.

Does TikTok influencer marketing work for Amazon brands? The answer is a big YES, it does. You can definitely drive Amazon sales through TikTok influencer marketing. How? Tune in and find out!

In This Episode:

[00:35] Welcoming Paul Baron on the show.

[02:40] What is TikTok influencer marketing?

[10:10] How to get started?

[25:00] Engagement

[26:10] Fake followers

[30:00] Biggest mistakes often made in tiktok marketing.

[41:00] Paying an influencer.

Guest Links and References:

Website: https://influxcatalysts.com/about-us/

Facebook: https://www.facebook.com/influxcatalysts

Email: [email protected]

LinkedIn: http://linkedin.com/in/jpaulbaron

Book References:

Predictably Irrational by Dan Ariely

The Way of Kings by Brandon Sanderson

How to Win Friends and Influence People by Dale Carnegie

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/