Wizards of Ecom

If you are planning to launch an environmentally friendly product, you might want to think twice and consider taking it from a brand that has multiple certifications that it is not easy. But if you really have a genuine goal to go green and give back to the environment, you'll find this episode as meaningful.

On our show Today, CFO of Lunchskins, a women owned business of reusable paper storage bags that are certified eco-friendly and safe with goals in helping families act greener and give back to the planet, Shannon Peters. Shannon will give a glimpse of what it is like to acquire certifications, launch and scale these products in and out of Amazon and combating big storage bag competitor brands.

I have taken away loads of information in this episode and I hope you do too.

In This Episode:

[01:45] Welcoming Shannon Peters on the show, CFO of Lunchskins

[03:30] All about Lunchskins

[12:00] Manufacturing is not easy.

[15:35] FSC Certification.

[16:45] Women owned.

[17:55] B Corp Certification.

[20:00] Collaborations

[24:20] Amazon or Shopify?

[31:32] Best platform to launch a product.

[32:25] Amazon influencers.

[40:10] Combating competitors

Guest Links and References:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/shannonpeters/

Book Reference:

The Cursing Mommy's Book of Days by Ian Frasier

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

On our last episode of the year 2022, me and Carlos are here for Q4 updates, achievements: business wise and personal, and most importantly our goals for the coming year.

In this no holds barred episode where we both exposed that it's not always sunshine and rainbows. There's also our gloom and doom in business, personal, WOE, podcast etc. that we acknowledge and learn from and bring forward the lessons onto our goals for the year 2023.

We are also excited to share our targets for the coming year so tune and in.

Thank you for tuning in with us this 2022, we hope to bring more fruitful topics for you to listen to.

In This Episode:

[02:00] Carlo's Q4 update business wise.

[07:50] my Q4 business achievements.

[13:30] Carlos' personal achievements this Q4.

[15:45] My personal achievements.

[19:40] Carlos' goals.

[31:15] My goals.

[35:30] What you should look forward to.

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Turning a hobby into business is nothing new to us all but what does it entail actually and making it profitable is usually the hard part.

Our guest Today, Raquel Acosta who successfully turned her passion into a profitable brand will share to us how it is like to start and invest in getting into hobbies, the hard work of wearing all the hats in the business as you start, building a community and finding the platform that works for your business.

In This Episode:

[01:31] Welcoming Raquel Acosta on the show. Owner of Glaze me pretty.

[05:15] Hobbies that Raquel tried with and without profit.

[07:10] Initial investment in getting into hobbies.

[10:45] First time selling and earning.

[12:28] Shifting to Shopify.

[17:35] Starting community.

[23:35] Instagram ads and how much it performs for Raquel's business.

[24:54] Wearing all the hats in the business.

[30:25] Advice and lessons.

Guest Links and References:

Website: https://glazemepretty.com/

Instagram: https://www.instagram.com/glazemepretty/

Book Reference:

Profit First by Mike Michalowicz

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Today's guest is the founder of Seller Candy, John Cavendish who owned and managed his own 7-figure brands on Amazon that led him to start a full-service Amazon agency. Seller Candy acts as the technical arm of your Amazon business, bridging the gap between you and Seller Support.

In this episode, John genuinely shares solutions and answers to what sellers deems not easy to resolve issues through communicating effectively.

In This Episode:

[00:35] Founder of Seller Candy, John Cavendish

[01:10] The start in selling & agency.

[03:31] What is Seller support?

[04:30] Sellers do right and wrong, common mistakes.

[05:30] 3 steps

[08:55] The route

[12:10] Seller support's specialty.

[20:05] Dealing with black hats.

Guest References:

Website: https://sellercandy.com/

Email: [email protected]

LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Book References:

Think and Grow Rich by Napoleon Hill

Surrender Experiment by Michael A. Singer

Harry Potter by JK Rowling

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Everything you need to know selling at Walmart from actionable solutions to start and get unstocked, getting an account open, SEO, ranking, products that sell and a lot more is discussed right here. Without further ado, Michal Chapnick, our guest for today will answer all the questions I have for her that you and I can immediately implement.

Michal Chapnick is an eCommerce entrepreneur who has been selling online since 2011. She specializes in selling on multi-channels such as Amazon, Amazon Canada, Walmart, Walmart Canada and Shopify. She is dedicated to helping others grow their business through selling on multi-channels and by sharing her knowledge and strategies. In the past few years she has helped many brands and Amazon sellers to start their selling on Walmart journey and to increase their rank and sales on Walmart.com.

In This Episode:

[01:25] Welcoming Michal on the show.

[02:45] What's Michal's favorite platform? Why?

[06:30] Getting involved on e-com

[13:00] Are Walmart sellers Amazon sellers too?

[16:15] Getting an account open at Walmart.

[19:50] The process and products that sell.

[25:00] SEO algorithm

[27:25] Ranking.

[35:30] Getting on the course/mastermind.

Guest Links and References:

Website: https://www.ecomcreativeteam.com/

https://sellingonwalmart.com/

Discount code: Wizard

Instagram: https://www.instagram.com/ecomcreativeteam/

Linkedin: www.linkedin.com/in/michal-chapnick-a02114b3

Book Reference:

Rich Dad Poor Dad by Robert Kiyosaki

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Jens Gould is the Founder and CEO of Amalga Group, a nearshore staffing firm that provides top-tier talent from Latin America to U.S. e-commerce businesses. Amalga provides cost-effective and highly qualified specialists in tech, marketing and admin services who help businesses maximize productivity and lower costs.

Isn't it wonderful having an extra pair of hands running the business with ease? It's only a matter of time when a business is ready to expand by hiring its first employee. In this episode, we'll discuss when is the right time to do that. This is all the first steps you need to take and do in order to hire the right employee.

In This Episode:

[01:00] Jens Gould in the show

[02:05] When is the optimal time to hire your first VA?

[05:50] Training as VA

[10:45] Correct and false expectation.

[19:15] A good training time of VA.

[21:15] Common mistakes newbies make when hiring.

Guest Links and References:

Website: https://amalga-group.com/en/home

LinkedIN: https://www.linkedin.com/in/jens-erik-gould/

Instagram: https://www.instagram.com/amalgagroup/

Book References:

Midnight's Children by Salman Rushdie

The Glass Bead Game by Hermann Hesse

Workquake by Steve Cadigan

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

We have here Today, founders of my favorite software in the e-com space, PickFu, Justin Chen and John Li. In this episode, you'll know why it's my favorite as we toggle and discuss everything PickFu do's and don'ts.

PickFu is known for split testing, but what else can PickFu do, you'll be amazed. So tune in and make better-informed decisions for your business.

In This Episode:

[01:25] Welcoming PickFu Co-Founders, Justin Chen and John Li

[03:15] Why the name PickFu?

[04:45] What is PickFu?

[07:50] Popular businesses that use PickFu.

[12:20] How the process looks like.

[16:00] Most unexpected client use of PickFu.

[17:25] Screenshare on how to navigate PickFu using mock-up.

[23:00] How to address durability/ main image is bad issue.

[31:35] Testing changes before going live.

[36:25] Choosing the audience.

[38:25] Click test.

Guest Links and References:

LinkedIn: https://www.linkedin.com/in/justinchen/

https://www.linkedin.com/in/johnli/

Website: https://www.pickfu.com/#_r_unlimited20

Book References:

Guns, Germs and Steel by Jared Diamond

Psychology of Money by Morgan Housel

Measure What Matters by John Doerr

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Entrepreneurship is the ability and readiness to develop, organize and run a business enterprise, along with any of its uncertainties in order to make a profit. Let's discuss entrepreneurship form an expert's perspective, Keith O'Brien, Founder and CEO Page.One—a full-service Amazon creative agency offering comprehensive Brand and Advertising management.

According to Keith, The path of a successful entrepreneur is not smooth and the most important thing that you should have as an entrepreneur is discipline. Interesting how he explains entrepreneurship and how having the mindset can lead you to success. These and so much more to take away in this episode.

In This Episode:

[00:45] Welcoming Keith O' Brien on the show.

[06:38] Entrepreneurship by Keith

[08:16] Discipline

[13:30] Common mistakes newbies make.

[15:40] What it takes to be an entrepreneur.

[18:08] Mindset

[21:30] Learning entrepreneurship.

Guest Links and References:

Website: https://www.page.one/

Linkedin: https://www.linkedin.com/in/keithbobrien/

Book References:

The Catcher and The Rye by JD Salinger

The Wealthy Barber by David Chilton

The Untethered Soul by Michael Singer

Tribe by Sebastian Junger

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Quick lead times and Low MOQ manufacturing in the USA? Sounds promising that I, myself, get excited to share with you all this great news. But first, listen in and learn how Natural Contract Manufacturing does this to help other businesses. Kyle Lafond of American Provenance shares in this episode what sorts of products NCM does and offers.

In This Episode

[01:34] Welcoming Kyle LaFond for the second time on the show.

[03:50] What is Natural Contract Manufacturing?

[07:00] How American Provenance gave birth to NCF?

[09:45] Quick lead times and Low MOQ, how is it possible?

[16:20] What does NCM do and offer?

[17:30] Custom formulation for free

[25:35] Sorts of products NCM can do.

[29:50] Where should business start before going to NCM?

Guest Links and References:

Website: https://naturalcontractmanufacturing.com/

https://americanprovenance.com/

Phone Number: 6083385953

LinkedIn: https://www.linkedin.com/in/kyle-lafond-b11055b9/

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

It's always important to know how a tool could help us maximize something to successfully optimize our brand. Reason why we have our guest here Today, Daniel Fernandez of AMZ Clever to enlighten us about what Amazon Brand Analytics does, its features, and valuable insights it could provide our brand and some tricks to go along with it.

Listen in this loads of insightful episode and learn a nugget or two you may implement right away.

In This Episode:

[00:45] Daniel Fernandez on the show.

[03:45] Why VSR doesn't work?

[07:25] The difference between search volume and SEO.

[11:40] Choosing date range.

[17:15] Organic results.

[25:50] Data gathering.

[28:30] Common mistakes newbies make in brand analytics.

Guest Links and References:

Website: https://www.amzclever.com/

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/danielfernandezamazon/

Book References:

Made In America by Sam Walton

Scaling Up by Verne Harnish

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/