Wizards of Ecom

Hello Wizards! There has been a lot happening in the WOE community lately and we love for you to be the first ones to know. Firstly, a little introduction of what WOE is and its goal for the community for those of you who are avid listeners but don't know us. Secondly, I'm most excited to announce the new chapters and the 2nd physical WOE chapter that was recently launched and all the brilliant people behind them.

In This Episode:

[01:20] Big updates

[02:10] Goals of WOE

[06:00] Expanded location

[07:50] WOE 2nd Chapter physical location

[10:10] San Diego & Los Angeles Chapter

[12:10] The video vault

[13:05] WOE Academy

[15:00] WOE App

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Layla is the owner of ProcessDriven, where she helps small teams systematize their entire team operations by mastering ClickUp.

More often than not, we look at project management as a big scary mountain of impossibility and that it isn't necessary for smaller scale business. Well, we are all wrong about that and Layla is joining us to help us understand project management in a more simplified way a newbie will be able to implement.

In This Episode: [00:40] Welcoming Layla Pomper on the show [01:58] Project management can be done by a newbie. [03:27] Why Click Up? [06:35] Where do you get started with Project Management? [09:25[ 4 categories of a project. [19:26] Click Up simplified. [20:55] Biggest mistake on project management. [23:50] Click Up common mistakes. [27:40] Tips

Guest Links and References: Website: https://processdriven.co/ LinkedIn: https://www.linkedin.com/in/laylapomper/

Book References: Ready Player 1 by Ernest Cline

The Goal by Eliyahu Goldratt Scaling Up by Verne Harnish

Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Today is a solo episode and I'm sharing my biggest takeaways from this year's Traffic and Conversion Summit which I am an avid attendee every year except that this year is much more special because a lot of fellow Wizards attended with me.

I hope you learn something as I did and that these takeaways are things that are a validation moment for you or if you are looking for things that you should do to really take your business to the next level.

In This Episode:

[02:40] Inspiration of the episode.

[03:30] Top 4 takeaways from this year's T&C summit.

[04:18] Tiktok is King.

[05:50] Youtube for the win.

[14:10] Email is alive.

[16:40] Partnering with influencers.

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Amazon has been the number one marketplace for PL brands for years. There's nothing wrong with prioritizing optimization on Amazon itself but it wouldn't hurt to try to optimize off Amazon. One way is through Pinterest. Pinterest has evolved since it was just a photo sharing platform.

Heather Farris, Pinterest expert and strategist is our guest on Today's show to help us learn more about Pinterest, Pinterest marketing, pinterest ads and everything we need to know to optimize your PL brand through the platform.

In This Episode:

[00:36] Welcoming Heather Farris on the show.

[01:35] Heather Farris' Pinterest background and what's coming.

[06:07] Optimizing Pinterest.

[08:05] What's a working and not working strategy on Pinterest for sellers.

[11:35] Strategizing your content.

[14:05] Common mistakes using keyword tools for Pinterest.

[17:05] Starting on Pinterest marketing.

[19:1] Starting organic before ads.

[21:30] Newbie mistakes.

Guest Links and References:

Website: https://heatherfarris.com/

Youtube: https://www.youtube.com/channel/UC2E4tXgSUeD5S9W6fGPoTsA

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Today I'm riding solo still and I'm back for the 2nd part of differentiating your Private Label series. Listen to episode #234 if you wanna listen to the first five on my list. Our next 5 might be more complicated and expensive than the first five we have covered in the previous episode but remember, trying to avoid a cost upfront to achieve differentiation does not give you a pass on that money.

Tune in let me know your thoughts.

In This Episode:

[02:56] Recap of Part 1 or first 5

[07:10] Re-engineering the size

[12:43] Packaging

[15:00] Technology

[16:40] Licensing

[18:55] Patent

[19:41] Trademark exclusive keyword

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Today's episode is a continuation of our mini series called Top 3 Favorite Books and Why, which is a collection of our guests' answers to the question 'What is your favorite book and why'. This question came from a desire to know what our guests read to keep their lives in balance and grow both personally and professionally.

In This Episode:

[00:50] Alexandra Ramirez

[01:46] Sou Bounlutay

[03:31] Greg Elfrink

[04:15] Destaney Wishon

[04:43] Manoj Harpalani

[05:19] Liran Hirshkorn

[05:31] Tim Jordan

[06:25] Rich Goldstein

[07:47] Adam Heist

[08:59] Amy Wees

[10:38] Michael Maher

[12:26] Mark Casey

[13:12] Andrew Morgans

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Today I'm riding solo as I share an episode,part 1 of 2 that is inspired by positive feedback from a previous meet-up event about 10 ways to differentiate your Private Label product.

Most of this stuff are from trial and error, consuming content over the years, meet-ups and brainstorming with brilliant entrepreneurs and Amazon sellers. These first 5 ways to differentiate aesthetically are the least defensible or creative in my opinion that a lot of people skip over but obviously significant to use to differentiate.

So tune in and stay with me.

In This Episode:

[02:35] Episode inspiration.

[03:30] Defensibility of the product.

[05:25] Differentiation categories: Origin, Aesthetics, and Functionality.

[07:58] Differentiation from Origin

[10:14] 5 ways to differentiate aesthetics: Color

[13:35] Quantity

[15:18] Length

[19:40] Shape

[22:45] Specific user pinpoints

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Hi Wizards, Carlos and I are back for our quarterly update summing up our Q3 progress.

We know achievements and developments are much easier to talk about, but we are letting you in not only to our business struggles but also personal ones that we know most of you can relate to.

We're also sharing our goals for the coming Q4. So do chime in our telegram and share with us yours too.

In This Episode:

[00:32] with Carlos Alvarez on the show.

[01:18] our Q3 overall status.

[03:25] Achievements in business.

[07:30] The struggles and challenges.

[117:30] Personal development.

[20:50] Documenting.

[25:40] Goals for Q4.

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this digital age, mobile apps come handy in performing tasks. Imagine having a custom app for your business. Possibilities are endless as they say and Andres Fernandez of eUnleash will give us a glimpse and get us excited about having our own app for business.

As business owners, evolving in the marketplace is crucial. Let's take the blinders off for this episode and understand that the game has evolved and for us to keep up, we've got to advance too.

In This Episode:

[00:34] Welcoming Andres Fernandez on the show.

[05:45] Salsa KIng and success.

[16:15] Mobile apps or mobile-friendly websites?

[26:15] How simple or complicated are making apps for PL?

[33:38] Push notifications.

[40:40] The cost of a custom app.

Guest Links and References:

Website: https://eunleash.com/

Book References:

Rich Dad Poor Dad by Robert Kiyosaki

The Code of the Extraordinary Mind by Vishen Lakhiani

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Today, Iam joined by a fellow and founding member of WOE and an E-com veteran, Gabe Cossio and he is here to talk about a topic less talked about: Cash Flow Snowball and how one could effectively apply it in their business.

This episode is nothing but nuggets after nuggets of information you would wanna learn and implement right away in your business. So don't miss a second of this juicy and informative episode.

In This Episode:

[00:55] Welcoming Gabe Cossio on the show.

[02:20] What is Cash Flow Snowball?

[03:25] Understanding the data is where to start.

[05:10] Simplest way to implement.

[06:10] Business you can apply this.

[07:58] Hardest part and biggest mistakes newbies make.

[10:05] Unexpected expenses.

[14:00] Budgeting.

[16:00] Testing new people.

[18:50] Working backwards.

Guest Links and References:

Instagram: https://www.instagram.com/paidbyamazon/

Book References:

The Art of War by Sun Tzu

The 48 Laws of Power by Robert Greene

Super Founders by Ali Tamaseb

The Entrepreneur's Playbook by Leonard C. Green

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/