Today Phumi talks to the cool kids and those that sanction them to be the cool kids. Tumi Mohale and Thithi Ntetha are the fire brands behind the weekend social. Then Anthea Polus is a youth culture specialist and Andile Mbete is from instant grass which is a marketing consultantion firm that deals with brands that target youth. She also has Sibusiso Mkhwanazi on the line, the brainchild behind Authentic Sundays, who's recently been nominated for a South African Hip Hop Award for the category King of Gauteng. www.cliffcentral.com