Yvonne Lin is a designer and an expert at considering gender in developing compelling and functional solutions to complex design problems. She was named a Master of Design by Fast Company. Yvonne is a founder of 4B Collective and the Femme Den. She has designed numerous award-winning and best-selling products and services for clients such as Nike, Under Armour, Lego, Hasbro, UNICEF, Proctor & Gamble, Johnson & Johnson, PepsiCo, Nissan, and American Express. She is the inventor of more than 20 patents. In addition, she shares her knowledge by writing for Fast Company and teaching at Parsons. Previously, she was an Associate Director at Smart Design. She also spends a lot of time skiing, cooking, and dressing up her small kids in a variety of unwieldy and fuzzy outfits. We discussed examples of product designs that were not done with women in mind, designs for medical instruments, consumer products and consulting companies on women-centered design.

Check out the 4B Collective at www.4bcollective.com

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