The bra industry is worth billions of dollars a year, yet designs haven't changed a lot since the modern bra came into common use in the early 20th century. Datshiane Navanayagam talks to a sports bra designer from Wales and a breast cancer survivor in the US about their innovative new designs.

After a diagnosis of breast cancer in her late 20’s, Dana Donofree took her own experience of struggling to find a bra that was comfortable and pretty to found her own company, AnaOno. With a background in fashion design and talking to many women in the breast cancer community she's (re)designing intimates for those that have undergone surgery.

Mari Thomas-Welland used to work as a sports bra performance tester, testing the performance of sports bras for some of the biggest brands under laboratory conditions. After realising that, despite her job, she still couldn't find her perfect sports bra she decided to design her own and founded her company, Maaree. They're now the official bra supplier to the Welsh rugby team.

Produced by Jane Thurlow

(Image: (L) Dana Donofree credit AnaOno LCC. (R) Mari Thomas-Welland credit Mari Thomas-Welland.)