Around 90% of all startup investment currently goes to male-led companies. Kim Chakanetsa speaks to two women who specialise in funding and supporting female startups, about why they believe investing in women is the smart choice.

Marta Krupinksa is the Head of Google for Startups UK, and aims to encourage more women and under-represented founders to take the plunge into business. Marta herself co-founded the global financial technology company Azimo which raised over $70 million in venture capital. Having been the only woman in many meetings, she relishes her role now in connecting female entrepreneurs with potential investors, as well as providing mentoring and training.

Anu Duggal was also an entrepreneur before deciding to create a capital fund that only invests in women-led startups - the Female Founders Fund. There is evidence that female entrepreneurs experience greater successes - and fewer failures - than their male counterparts, but traditional venture capital does not reflect this. Anu says that's why she chooses to put her money into talented businesswomen with disruptive and innovative ideas.

(Image: Marta Krupinska (L) Credit Google for Startups UK. Anu Duggal (R) Credit Female Founders Fund)