Catherine Turner is an iTunes #1 podcast host (Leveraged Lifestyle), as well as a leading light among entrepreneurs, having established herself as a successful business woman, inspirational speaker, world record holder and also a mum of two!
In 2011, Catherine discovered that through the power of property investment, she could create the lifestyle she’d always dreamed of. By leveraging this power, she could also learn how to leverage life itself, and since then, she has been on a mission to empower others to take the steps towards their own leveraged lifestyle.
Listen as Traci talks to Catherine about her powerful story, one that has led her to success and happiness, and from which perhaps you can begin your own journey to a leveraged lifestyle.
KEY TAKEAWAYS
Catherine has built her success on leveraging time, money and the skills of the people around her, to shape her ideal life. In her own formative years, her mother, having to work to support her family, was not able to spend as much time with Catherine as she wanted to. It was this factor in Catherine’s upbringing that perhaps influenced her outlook on life, and created a determination that time with family is more important than anything else.
Catherine has had mental health struggles in the past, but by confronting and recognising them, she has emerged stronger and more positive, fully aware of her own strengths, and determined to help others who may also be suffering without realising it.
One of the main fuels for Catherine’s depression was the belief that she had to do everything herself. The realisation that parts of her life could be leveraged, led to her business success.
One of the most powerful tools in self-improvement is gaining a complete and honest understanding of who you are as a person.
The beginnings of Catherine’s leverage lifestyle occurred when she and her husband and business partner began to employ virtual assistants. By leveraging out the lower-value tasks, such as administration, Catherine began to see her own free time increase, which she used to improve her business, and to focus on key areas and personal time.
When you have other people in your business and you team, you not only are able to leverage out these lower-value tasks, but learn about new technologies, new techniques, and more efficient ways of performaing tasks that may not have previously occurred to you.
One of the most important factors in moving towards a more leveraged lifestyle is allowing yourself the freedom to relinquish a sense of control over your own business.
It was Catherine’s desire to learn, and to apply herself to a practice, that led her to studying property investment. It came quite suddenly, and almost without prior planning, property investment seemed to fit with Catherine’s ideals and interests due to its reputation as one of the more sound pursuits, both financially and in terms of success ratio.
One of the biggest misconceptions is that you need to be rich in order to get into property, and also that it’s far too complicated an endeavour. In actual fact, determination, creativity and willingness are all that’s needed in order to begin your own property journey.
Catherine’s initial goals were all centred around money and the things that money can buy. But as her journey has progressed, it has become less about the things, and more about difference it can make to her life, and how she can use her experience to inspire.
The biggest takeaway so far in business, has been discovering her own resilience, and coming to the understanding that by working through each challenge as it comes, we are actually improving ourselves each time.
Catherine sees visibility as one of the main issues when it comes to women in business. Through personal development and by engaging in a course of study that focussed on public speaking, she came to realise that women’s voices, not just in business, but in all walks of life, are creative and equally as valuable as that of men, but may not suggest themselves initially when voices are called for. THis needs to be addressed and balanced, as the world is missing out on incredible insight. Thankfully, the landscape is changing.
The first steps towards a more leveraged lifestyle should begin at home. Are there any tasks you could leverage there, such as gardening or cleaning, that could give you more time? At your business, look at what you’re good at, and then think about leveraging everything else. Focus on your strengths, and allow others to focus on the lower-value tasks.
BEST MOMENTS
‘I’m always learning, and I believe that I can always do better’
‘There’s another way of making money that isn’t just trading your time for money’
‘Everyone I know is touched by mental health in one way or another’
‘One of the biggest factors in mindset coaching is learning about yourself’
‘Sometimes you don/t realise how much you’ve been holding yourself back until you’ve got the space to open up’
‘When you hire assistants into your business, the most common misunderstanding is that you’re going to have to do so much training with them, when often it’s the other way around!’
‘When you take learning out of the classroom and into the real world, and begin to apply it, that’s when a new level of learning comes in’
‘Things are simple, but they’re not always easy’
‘Take a break, take a moment, how can we get through this?’
‘Let’s give women a bigger voice, a better stage, and show that they are as good as men’
VALUABLE RESOURCES
Women Rockin Business Podcast
Traci’s Website
ABOUT THE GUEST
Catherine is an iTunes No.1 podcast host of Leveraged Lifestyle, entrepreneur, businesswoman, an Inspirational Speaker, world record holder, Co-Director of Ideal-Collective.com and a mum of 2!
Catherine quit being an employee in 2013, after working more than 50+ hours on average a week, over 3 jobs. Jobs, hours and a lifestyle which led to a diagnosis of clinical depression before the age of 25.
In 2011/12 Catherine discovered the power of investing in property, and tried many different property investment strategies over the years, finally settling on Serviced Accommodation in 2015, which has now grown from one unit in her home town of Chelmsford, Essex to over 50 across the UK, helping investors, landlords and developers create a better return on their money or property.
This year, Catherine and her husband Stephen, also her business partner, joined forces with the Directors of LoLite Homes to create the Ideal-Collective.com, which is all about leveraging the services and knowledge of all four Directors when it comes to Serviced Accommodation, Social Media, Finance & Virtual Assistants.
Catherine started Leveraged Lifestyle podcast to give business owners and those not leading their ideal lifestyle, to learn the mindset and skill set it takes to create a lifestyle of Freedom, by leveraging time, money & knowledge and using outsourcing and systemisation.
CONTACT METHOD
http://www.ideal-collective.com
www.instagram.com/catherineannt
www.facebook.com/catherineturnerspeaker
www.linkedin.com/in/catherineturnerspeaker
https://itunes.apple.com/…/leveraged-lifestyl…/id1380225106…
https://www.stitcher.com/…/progressivepr…/leverage-lifestyle
Leveraged Lifestyle Community: bit.ly/llocfbgroup
ABOUT THE HOST
Traci Cornelius is a Speaker, Business Coach, Mindset Coach and mum to five Girls.
Like many, Traci’s story is not really a succinct one. It is long with many twists and turns (which is like business and life itself!).
"Many of the twists and turns have helped me
to learn, to grow and to become a successful entrepreneur."
On a professional level, she runs many businesses. On a personal level, she is a Mum to five wonderful, adorable, courageous, independent and challenging girls.
“I discovered exactly where I had gone wrong in my previous businesses. Everything I had been through, the good the bad and the ugly started to come together into the best discovery of all the “5 Power Principles”
I implemented them, first in my business and then in others and so they then became the “5 Power Principles” that other people wanted to know about!”
–Traci Cornelius
When it comes to starting and scaling your business, whilst juggling family responsibilities and taming your mind monkeys, Traci is your go-to-gal!
CONTACT METHOD
Facebook: https://www.facebook.com/TraciCornelius22
Facebook: https://www.facebook.com/WomenRockinBusiness
Instagram: https://www.instagram.com/TraciCornelius
Instagram: https://www.instagram.com/WomenRockinBusiness
Official website: https://tracicornelius.com
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