In this episode, Traci talks about the best ways of introducing your business to the world.  

By clearly identifying our aims and purpose at the beginning, we can more accurately reach the people who want to buy your product or service. Whether you’re just starting out, or long established, it’s never too late to analyse the best and most efficient way of selling what it is that we do.

By identifying several key areas in her own mission statement, Traci shows how you can more effectively market your own businesses.

 

KEY TAKEAWAYS 

We often hear about the term “elevator pitch”, a famous phrase used in the movie business, by where those looking to pitch an idea to an executive have the length of an elevator ride in order to do so. This is meant to promote the idea that ideas need to be sold quickly and as succinctly as possible. But not enough business people take advantage of this method. 

Establishing what it is that you do and who it is for in a clear, concise way is a fundamental necessity of your business. 

Who are you serving? This should be the first aspect we address. This instantly lets anyone know if your product or service is for them, or for someone else. The first question we always ask ourselves when something is offered is “Is this for me?”. This should be followed by “What are you offering?” And “Why are you offering it?”.  

By withholding the “How?”, it opens up a discussion between the client and your business. 

It is far easier to identify our potential client’s “why?” if we engage in groups and networking. Listening to the reasons for engagement will help us to better craft our message. The next step is to test the message.

 

BEST MOMENTS

‘We need to be able to easily and clearly help people to know exactly what it is that we offer, what it is that we do, and more importantly, who it is for’ 

‘Like it or not, we’re all inherently selfish’ 

‘You need to find out the psychology around what makes your potential client tick in order to craft your message’ 

‘In a room of 25 female entrepreneurs, 22 could not say with authority or confidence what it was that they did’ 

‘People don’t buy when they understand you, they buy when you understand them’

 

VALUABLE RESOURCES

Women Rockin Business Podcast

Traci’s Website

 

ABOUT THE HOST

Traci Cornelius is a Speaker, Business Coach, Mindset Coach and mum to five Girls. Like many, Traci’s story is not really a succinct one. It is long with many twists and turns (which is like business and life itself!). 

"Many of the twists and turns have helped me to learn, to grow and to become a successful entrepreneur."

On a professional level, she runs many businesses. On a personal level, she is a Mum to five wonderful, adorable, courageous, independent and challenging girls.

“I discovered exactly where I had gone wrong in my previous businesses. Everything I had been through, the good the bad and the ugly started to come together into the best discovery of all the “5 Power Principles” I implemented them, first in my business and then in others and so they then became the “5 Power Principles” that other people wanted to know about!”

–Traci Cornelius

When it comes to starting and scaling your business, whilst juggling family responsibilities and taming your mind monkeys, Traci is your go-to-gal!

 

CONTACT METHOD

Facebook: https://www.facebook.com/TraciCornelius22

Facebook: https://www.facebook.com/WomenRockinBusiness

Instagram: https://www.instagram.com/TraciCornelius

Instagram: https://www.instagram.com/WomenRockinBusiness

Official website: https://tracicornelius.com

See omnystudio.com/listener for privacy information.

Really immersing yourself to upgrade your skills and become the person(and entrepreneur) that you want to be can involve pushing yourself outside of your comfort zone. It may also increase learning about yourself, as well as the other areas in your business.

In this episode, Traci talks candidly about her own experiences and discusses her entrepreneurial journey. She shares with you the challenges she has faced and how adversity can be used to propel us forward to live a life we are proud of if we understand our ‘inner game’

 

KEY TAKEAWAYS

Sharing what has happened to me is challenging but it has helped others to share their stories. It empowered them to be brave enough to speak up.

Growing up in a confusing often volatile and unloving environment where the experiences I had with those I was meant to be able to trust was contradictory to how I thought about myself led me to doubt my own interpretation of me.

In a moment of clarity, I understood something incredibly profound, I didn’t need someone else to tell me I was worthwhile I needed to do that for myself.

This was a turning point in my understanding, I needed to find the solution that was the correct fit for me and change my self-sabotaging behaviours.

I needed to do something different to gain something different.

The Emotional Freedom Techniques (EFT)  changed my life helping me to release a number of my trapped emotions and gain a feeling of confidence, self-renewal and hope.

If we have self-limiting beliefs and sabotaging behaviours because of past experiences then all of the opportunities and strategies we have for our business will inevitably fall short until we understand, change and overcome those behaviours.

Sometimes what we go through is actually what makes us. It helps us to shine a light on the direction and path for others to reach their desired destination.

Self-sabotaging behaviours do not define you, and you can get through it. Seek out help to make sure you are living the life that you really want, that you are able to be free of the emotional baggage you may have been carrying around with you.

I’m always striving to be a better human, a better entrepreneur and to inspire and empower other women. Every experience I have been through in my life personally and in business has made me the business mindset coach I am today.

I hope sharing some of my experiences helps others to feel empowered, inspired and to know that anything is possible.

BEST MOMENTS

‘So, they can live a life that they are proud of’

 ‘They can wake up happy and think ‘ I love my life; I feel with every cell of my body this is what I was meant to do’

‘As a business and mindset coach, I am incredibly passionate’  

‘It’s been met by a desire for that person to do better and to know they can get through adversity’

‘If you have choice and freedom you can do anything’

 

VALUABLE RESOURCES

Women Rockin Business Podcast

 

ABOUT THE HOST

Traci Cornelius is a Speaker, Business Coach, Mindset Coach and Mum to 5 Girls.

 Like many, Traci’s story is not really a succinct one. It is long with many twists

and turns(which I liken to business and life itself!).  Many of the twists and turns have helped me to learn, to grow and to become a successful entrepreneur. 

On a professional level, she runs many businesses.

On a personal level, she is a Mum to five wonderful, adorable, courageous, independent and challenging girls.

“I discovered exactly where I had gone wrong in my previous businesses.  Everything I had been through, the good the bad and the ugly started to come together into the best discovery of all the “5 Power Principles” I implemented them, first in my business and then in others and so they then became the “5 Power Principles” that other people wanted to know about!”

 –Traci Cornelius

When it comes to starting and scaling your business, whilst juggling family responsibilities and taming your mind monkeys, Traci is your go-to-gal! 

CONTACT METHOD

Links to relevant socials, websites etc

Facebook: https://www.facebook.com/TraciCornelius22

Facebook: https://www.facebook.com/WomenRockinBusiness

Instagram: https://www.instagram.com/TraciCornelius

Instagram: https://www.instagram.com/WomenRockinBusiness  

Official website: https://tracicornelius.com   

See omnystudio.com/listener for privacy information.

How do you resign from your job, and become time and financially free with an e-commerce business? Traci Interviews a woman who has done just that, Tadie Hampshire-Haig, who runs Online Seller Circle. Out of a really difficult moment in her life Tadie has built an e-commerce business to provide multiple streams of income and now she’s helping others to do the same. Traci talks to Tadie about her beginnings in arbitrage, why mindset is so important and her advice for budding entrepreneurs. For everything, you need to know about e-commerce and getting the right growth mindset for your business, listen here.

Key Takeaways

How did you start? Online selling wasn’t really on my radar but it happens really quickly. It was driven by circumstance. It’s been two years since I started the business, and before that, I was a completely broken person. I was in a lot of financial debt. During a meeting at my work, and I felt pain in my left leg, and I woke up in an ambulance. I remember getting home from the hospital after an operation and my mom rang me to tell me she has a rare form of cancer. There was one trial of treatment in France which was £35,000.

It was like my mind was split down the middle. I knew I had to find a way of getting out of this position. It was my mission to care for my mom and get her the treatment she needed. I was determined with a laptop and Wi-fi connection to make sure I was able to help her. I came across arbitrage. After trial and error, and lots of mistakes I was able to create a successful business. I wanted to not be solely reliant on one stream of income.

How did you get started in FBA? Arbitrage is basically buying low and selling high, and pocketing the profit. With the financial issues we had, it was a good opportunity to start small and scale up. Using Amazon as the platform to use this. It's heavily reliant on 3rd party sellers. 9/10 of sales on Amazon are from 3rd party sellers. You can use the FBA programme to do all the hard work for you like distribution and customer service after the sale. You can fully outsource it as well.

You started by yourself. I was quite sceptical at the beginning and only started with £20. Sometimes you don’t know whether it would work. I purchased £5 products and they sold them in a week. I was completely self-taught. You need to make sure that you are doing the right due diligence with your products. Dependant on the results you can make a more informed decision on how many units you might purchase.

The model was validated for me. I had a few products which didn’t sell properly because I didn’t use the research. We’ve now created a guide for people wanting to start their own business including things like the weight of the object which can sting you with postage fees. This strategy isn’t simple you do need to learn from the right people.

My mentor said to earn £100,000 in sales and I laughed. That was connected to my own lack of self-esteem but you can do it. Anyone can. The second time I laughed was when I hit that goal. You can put as many hours into this as possible whether you are wanting to do it as a side hustle, or if you are retired.

What has been the greatest challenge for you? Time was a real challenge at the beginning, with family life, and working full-time. Trying to fit everything it was difficult. If you are given a choice, I think it's perceived that women will spend time with their family over their work. It boils down to what you want to do. If you want to do something then you will find the time. If you look at your time then you can always find some more time to focus on things.

What have been the biggest upside to adding the arbitrage to my business? I look at arbitrage as vehicles. I look at the training business as the most achievement because that’s where my passion lies. A lot of people go through life not knowing what their passion is. The circumstances that drove me into has made me realise I want to help others.

The biggest reason why people stop is because of a lack of self-belief. Success is all about mindset. If you lack self-belief then everything will be more difficult. You have to break that down and understand why. I’d look at how you turn those negative habits into positive ones. Being successful is all about having the right mindset.

How would you define women rocking business? Doing what she does best, inspiring and empowering others. Paving the way for the next generation of entrepreneurs.

Best Moments

‘What this business has given me and my family has been amazing.’

‘I was bed bound for three months.’

‘It was like my mind was split down the middle.’

‘I wanted to make sure that I wasn’t solely responsible on one stream of income.’

‘If you love shopping you can make it into a real business.’

‘FBA does all the hard work for you.’

‘You can fully outsource it.’

‘It’s a completely hands-off approach.’

‘Sometimes you have to learn the hard way.’

‘I earnt more than I lost in my first year.’

‘Make sure you innovate.’

‘I got a mentor very early on in the process.’

‘We work with lots of different people.’

‘Anyone can get into this, and make it work.’

‘If you go it alone there are lots of mistakes you can make.’

‘It can give you choice freedom.’

‘Its challenging for women to balance family and work.’

‘If you want to do something then you will find the time.’

‘Its really important to have to have the right network.’

‘Helping people is a really fantastic feeling.’

‘You can be successful you just need to take action, and get educated.’

‘There are no stupid questions, you don’t know what you don’t know.’

‘We have over 500 sellers in our community now.’

‘When I got a mentor it made all the difference.’

‘You don’t want to move from one job to another you have to outsource.’

‘This is about time-freedom as much as financial freedom.’

‘Don’t be afraid to fail.’

‘Great things don’t come from your comfort zone.’

ABOUT THE HOST

Traci Cornelius is a Speaker, Business Coach, Mindset Coach and Mum to 5 Girls.

Like many, Traci’s story is not really a succinct one. It is long with many twists and turns(which I liken to business and life itself!).  Many of the twists and turns have helped me to learn, to grow and to become a successful entrepreneur.

On a professional level, she runs many businesses.

On a personal level, she is a Mum to five wonderful, adorable, courageous, independent and challenging girls.

“I discovered exactly where I had gone wrong in my previous businesses.  Everything I had been through, the good the bad and the ugly started to come together into the best discovery of all the “5 Power Principles”

I implemented them, first in my business and then in others and so they then became the “5 Power Principles” that other people wanted to know about!”

–Traci Cornelius When it comes to starting and scaling your business, whilst juggling family responsibilities and taming your mind monkeys, Traci is your go-to-gal!

CONTACT METHOD

Links to relevant socials, websites etc

Facebook: https://www.facebook.com/TraciCornelius22

Facebook: https://www.facebook.com/WomenRockinBusiness

Instagram: https://www.instagram.com/TraciCornelius

Instagram: https://www.instagram.com/WomenRockinBusiness  

Official website: https://tracicornelius.com  

About The Guest

Tadie Hampshire-Haig is eCommerce Business Owner, Mentor and Public Speaker

Tadie has always been interested in lifestyle trends and the ways and wonders of eCommerce. Over 2 years ago, she decided to take the plunge and dive straight into this world launching her own eCommerce business, leveraging Amazon's FBA service selling through Arbitrage.  Tadie managed to successfully kickstart her own online business, whilst working full time, operating her property company and also enjoying her family life as a mum. Now successfully earning a very rewarding income from having mastered arbitrage herself, Tadie has left her full time job and now wants to give back, and help others to do the same, whilst avoiding all the pitfalls along the way.  Tadie believes that building multiple streams of income is no longer a luxury, it has become a necessity and there is no limit to the amount of revenue streams one can create. You just need the right education, belief in yourself and to take action.

LINKS

Website: www.onlinesellerscircle.com

Facebook: http://bit.ly/oscfbgrp

Instagram: https://www.instagram.com/onlinesellerscircle/

Twitter: https://twitter.com/OnlineSellersC

See omnystudio.com/listener for privacy information.

F.O.M.O. or the Fear Of Missing Out, isn't just a personal experience; It also happens in business.

Sometimes entrepreneurs think that they miss out on opportunities and their sought-after success because they lack or are not cut out for it Traci says this is not the case.

Today on the Women Rockin’ Business Podcast, Traci clarifies the concept of FOMO. She explains that when F.O.M.O occurs, it is related to your self-belief. 

If you have true self-belief then you will understand the difference between the fear of missing out and an opportunity to upgrade your skills.

Instead, try to think about how you can ready yourself for what comes next. 

Also discover in this episode, the power of the ‘I am’ statements and the ‘awareness switch’. Know how you could use them to increase your confidence. These and more when you tune in.

KEY TAKEAWAYS

Fear of Missing Out is a self-belief issue. That you believe 'what you have within yourself' is not good enough. Instead, believe that you’re capable, that you can offer the same value as experts in that field.

Test your new product or service that you’re about to launch. Are you using your client’s ‘language’? Are they benefitting from what you are offering?

Confidence is something that all entrepreneurs must possess. To gain a following and investors, people should see what you can offer and that you’re confident to deliver what you promised.

Positive ‘I am’ statements can help you gain that instant confidence. Examples: I am a mom, I am enough, I am successful

Traci introduces the concept of the ‘awareness switch’. When you activate the awareness switch in your brain, you become aware of opportunities that match your conscious thoughts.

We are not all the same. We attract certain people to us and our message resonates and for others, it doesn’t and that is OK, that is why we have multiple experts.

BEST MOMENTS

“If you’re staying true to the path that you’re on, you’ve already got the expertise. It is self-belief issue that you’re having, and at this moment in time, maybe an identity crisis – thinking that everybody else has the answer and you don’t.”

“I am a positive person but that does not mean that I don’t suffer from feeling negative. It doesn’t mean that I don’t suffer from negative self-talk. There are times that I can really berate myself but what I’ve done is I’ve worked on those areas. I’ve understood where they come from. I’ve understood that they don’t need to define me.”

“In times of crisis within your life, one of the things that really needs to carry you through is your business. You need stability and sustainability in your business to get you through those times.”

ABOUT THE HOST

Traci Cornelius is a Speaker, Business Coach, Mindset Coach, and Mum to 5 Girls.

 Like many, Traci’s story is not really a succinct one. It is long with many twists and turns(which I liken to business and life itself!).  Many of the twists and turns have helped me to learn, to grow and to become a successful entrepreneur.

On a professional level, she runs many businesses.

On a personal level, she is a Mum to five wonderful, adorable, courageous, independent and challenging girls.

“I discovered exactly where I had gone wrong in my previous businesses.  Everything I had been through, the good the bad and the ugly started to come together into the best discovery of all the “5 Power Principles”

I implemented them, first in my business and then in others and so they then became the “5 Power Principles” that other people wanted to know about!”

 –Traci Cornelius When it comes to starting and scaling your business, whilst juggling family responsibilities and taming your mind monkeys, Traci is your go-to-gal!

CONTACT METHOD

Links to relevant socials, websites

Facebook: https://www.facebook.com/TraciCornelius22

Facebook: https://www.facebook.com/WomenRockinBusiness

Instagram: https://www.instagram.com/TraciCornelius

Instagram: https://www.instagram.com/WomenRockinBusiness

Official website: https://tracicornelius.com

See omnystudio.com/listener for privacy information.

Listed by the Telegraph as one of the top 25 most influential people in property Vicki is in conversation with Traci discussing her own journey and her passion – helping others to create a wealthy retirement plan.

Vicki Wusche is passionate about creating both secure financial lives and wealthy retirement for people enabling them to have better and extensive choices about how they spend their time.

Listen in to find out how to achieve a better balance now and prepare for a wealthy retirement in your future.

 

KEY TAKEAWAYS

The thought of getting into property can be perceived as something happens for other people, people who are already millionaires, but it is open for everybody.

It is another stream of income it’s like having an employee earning you income every month.

We don’t need to own where we live and we don’t have to live where we own, we just need to rent somewhere so we can live where we want.

I want to help other people move from where ever they are now to where ever they

want to be.

I got into property because mathematically it made sense, but it also allowed me to control my time.

It's vital to consider your retirement and legacy to ensure that your retirement finances enable you to do what you want to do.

Accept there are priorities in your life and work out what is most important to you. When you know what your priorities are,  build your business around that.

Work out what you want your life to be like and how you want to spend your time.

Work out how much you need to earn to have the life you want.

Look at where your incomes streams are, and which will provide the quickest route to providing the cash flow you need every month to have the life you want.

You’ve got to sort out what you want in life, get clarity and then control of your finances.

Property investment is just another business and you need to understand the market, the tenants, the client, the legislation and most importantly the maths.

The only thing that is going to make you feel secure, is if you take control.

The choice is doing nothing and the retirement debt cascade or doing something, creating a wealthy retirement pan and a whole second life.

We could be the generation that saves the world or the generation that makes our children indebted, the choice is ours.

 

BEST MOMENTS

‘Property is about a return on money invested, training has to be a return in time invested’

‘Getting a clear view on what you want and the resources you have will determine how to start along the path’

‘You can accelerate your business much faster when you work with someone one to one, such as a mentor’

‘You are in a position to move upwards further identifying what other investments you can make’

 

VALUABLE RESOURCES

Vicki Wusche Website

The Wealthy Retirement Plan book by Vicki Wusche

Property for the Next Generation book by Vicki Wusche

Using Other People's Money book by Vicki Wusche

Make More Money from Property book by Vicki Wusche

Property for the Next Generation book by Vicki Wusche

 

GUEST CONTACT METHOD

Vicki Wusche

https://twitter.com/vickiwusche

https://www.facebook.com/VickiWusche

https://www.linkedin.com/in/vickiwusche/?originalSubdomain=uk

https://www.youtube.com/user/ThePropertyMermaid

 

ABOUT THE HOST

Traci Cornelius is a Speaker, Business Coach, Mindset Coach and Mum to 5 Girls.

Like many, Traci’s story is not really a succinct one. It is long with many twists and turns(which I liken to business and life itself!).  Many of the twists and turns have helped me to learn, to grow and to become a successful entrepreneur.

On a professional level, she runs many businesses.

On a personal level, she is a Mum to five wonderful, adorable, courageous, independent and challenging girls.

“I discovered exactly where I had gone wrong in my previous businesses.  Everything I had been through, the good the bad and the ugly started to come together into the best discovery of all the “5 Power Principles”

I implemented them, first in my business and then in others and so they then became the “5 Power Principles” that other people wanted to know about!”

 –Traci Cornelius When it comes to starting and scaling your business, whilst juggling family responsibilities and taming your mind monkeys, Traci is your go-to-gal!

 

CONTACT METHOD

Links to relevant socials, websites etc

Facebook: https://www.facebook.com/TraciCornelius22

Facebook: https://www.facebook.com/WomenRockinBusiness

Instagram: https://www.instagram.com/TraciCornelius

Instagram: https://www.instagram.com/WomenRockinBusiness  

Official website: https://tracicornelius.com  

See omnystudio.com/listener for privacy information.

‘I started putting some changes in, but I didn’t really know what to do because I was the girl who was going nowhere’

Emma Jane Taylor author of ‘Don’t Hold Back, International speaker, TV presenter and multiple business entrepreneur is in conversation with Traci about both her personal and entrepreneurial journey from ‘the girl who was going nowhere’ to a successful business owner who has created success across different platforms with her passion and belief.

This inspirational story will resonant with anyone who hears it so tune in now.

 

KEY TAKEAWAYS

I was the girl who was going nowhere, I can't believe (myself) that I've done so much

I believe so much in what I’m doing, and it’s all been in stages with each stage bringing new and different opportunities.

Behind that smile was someone who was still finding things overwhelming and complicated.

I channelled and let go so that the pain hit me. I allowed myself to go back to work through the situation.

It's about changing the balance of the life processes and I’ve be able to understand where my balance is.

It was the turning point because I realised I needed to start giving back.

I started to broaden my horizons and reaching out to another network of life. You are breathing in other people’s energy.

You are able to start to do things differently stepping into new worlds and seeing new opportunities.

I’m now moving into networking across the globe and I’ve done that because I’ve looked at who I am and what I want in my life.

I’ve surrounded myself with strong friends who are right for me and provide me with great strength.

I want to be with strong, powerful dynamic women who aren’t afraid, to be honest, and show emotion.

There are space and energy around us that draws us to others and shapes the journey we are on.

I want to open Pandora’s box, I wanted to share real stories about real people.

I want people to know I’m going to share a show based on honesty, trust and engagement

This platform is for helping people for giving back.

For people to share with others and in doing so offer support.

We need to be passionate strong and evolve as we move forward.

 

BEST MOMENTS

‘I never thought I would share my personal story’

‘I started to learn more about myself’

‘It’s important to address that these things happen to encourage others to have a voice’

‘I can’t go through my life feeling like this, I can’t sustain this it’s not who I really am’

‘It was a moment that made me step back and think this is not going to be my legacy’

‘You can step away with kindness and grow together’

 

VALUABLE RESOURCES

Emma Jane Taylor website

Women Rockin Business Podcast

Don't Hold Back book by Emma Jane Taylor

 

ABOUT THE HOST

Traci Cornelius is a Speaker, Business Coach, Mindset Coach and Mum to 5 Girls.

Like many, Traci’s story is not really a succinct one. It is long with many twists and turns(which I liken to business and life itself!).  Many of the twists and turns have helped me to learn, to grow and to become a successful entrepreneur.

On a professional level, she runs many businesses.

On a personal level, she is a Mum to five wonderful, adorable, courageous, independent and challenging girls.

“I discovered exactly where I had gone wrong in my previous businesses.  Everything I had been through, the good the bad and the ugly started to come together into the best discovery of all the “5 Power Principles”

I implemented them, first in my business and then in others and so they then became the “5 Power Principles” that other people wanted to know about!”

 –Traci Cornelius When it comes to starting and scaling your business, whilst juggling family responsibilities and taming your mind monkeys, Traci is your go-to-gal!

 

CONTACT METHOD

Links to relevant socials, websites

Facebook: https://www.facebook.com/TraciCornelius22

Facebook: https://www.facebook.com/WomenRockinBusiness

Instagram: https://www.instagram.com/TraciCornelius

Instagram: https://www.instagram.com/WomenRockinBusiness  

Official website: https://tracicornelius.com

See omnystudio.com/listener for privacy information.

‘Maybe what I’m doing is all wrong’

There are times when all entrepreneurs are not able to get what they want and in these times it can be easy to make big changes when what is really required are small changes that will help you to understand and communicate more effectively with your clients

Traci explores and provides practical advice on how you can make changes that will bring you the success you want, listen in now to find out more.

 

KEY TAKEAWAYS

There are points in business where everything can be a struggle and you can’t get to where you want to be.

At times like this there is a tendency to make big changes when what is required are small changes that help you to understand your audience.

It’s not that what you have to offer isn’t valuable, it can be that you are not communicating that value to your prospective clients.

They are not seeing the value because you are not talking their language.

You need to know what problem you are solving, how you are solving it and how easy is it for the client to understand that in your marketing message.

You should be purpose centric - ensuring that you are leading the businesses purpose from the clients perspective.

There is a lot of noise across social media platforms so how are you going to stand out? The key is to create relationships with your prospective client and customer.

You need to nurture and create more touch points in the journey. This requires more effort but usually results in a better client or customer who will remain with you over time.

If you make too many big changes it can be difficult to understand what has made the difference.

Making small changes means you can analyse what is working and how your clients feel.

What value are you providing so your prospective client can get to know you better?

People don’t buy when they understand you they buy when you understand them.

The’ know’,’ like’ and ‘trust’ factors are key in the process.

It is easy to get emotionally attached to your business but having an open policy of listening to customers is a positive way to influence the marketing of your message.

Listening to those who help within your business provides a valuable and different insight because they work in differing areas and can offer different perspectives.

What messaging are you putting out there is it client centric?

Is it using your clients language?

Is it easy to identify what you are offering?

If they don’t understand the value they won’t be buying.

 

BEST MOMENTS

‘Surveying is a really good way of understanding your prospective client and the language they are using’

‘Step inside your clients shoes how would they describe what is going on around them’

‘You are putting all this effort into marketing and not seeing the results’

‘‘Your brain is a puzzle solver’

 

VALUABLE RESOURCES

Dare to Lead book by Brene Brown

Women Rockin Business Podcast

 

ABOUT THE HOST

Traci Cornelius is a Speaker, Business Coach, Mindset Coach and Mum to 5 Girls.

Like many, Traci’s story is not really a succinct one. It is long with many twists and turns(which I liken to business and life itself!).  Many of the twists and turns have helped me to learn, to grow and to become a successful entrepreneur.

On a professional level, she runs many businesses.

On a personal level, she is a Mum to five wonderful, adorable, courageous, independent and challenging girls.

“I discovered exactly where I had gone wrong in my previous businesses.  Everything I had been through, the good the bad and the ugly started to come together into the best discovery of all the “5 Power Principles” 

I implemented them, first in my business and then in others and so they then became the “5 Power Principles” that other people wanted to know about!”

–Traci Cornelius When it comes to starting and scaling your business, whilst juggling family responsibilities and taming your mind monkeys, Traci is your go-to-gal! 

CONTACT METHOD

Links to relevant socials, websites

Facebook: https://www.facebook.com/TraciCornelius22

Facebook: https://www.facebook.com/WomenRockinBusiness

Instagram: https://www.instagram.com/TraciCornelius

Instagram: https://www.instagram.com/WomenRockinBusiness  

Official website: https://tracicornelius.com  

See omnystudio.com/listener for privacy information.

‘If you want to step into your best business self, be inspired to know you can do it and that you are not alone then the Women Rockin Business podcast is for you’

Traci explains the importance of Clarity, Direction and Discipline and how you can use it to create focus consistently.

Listen in to find out in this episode how to use the ‘F’ word successfully in your business!

 

KEY TAKEAWAYS

Entrepreneurs in various industries at different levels all view focus and maintaining its momentum as a challenge in business.

What gets in the way?

Procrastination – the excuses that stop you carrying out the action and self-sabotaging behaviours which are undertaken to stop you reaching your goals.

There may only be small changes required to alter the way forward, but the challenge is within the follow through.

Your mind is like your misguided best friend. It is trying to keep you safe, so it is change adverse.

If you have had an experience in the past that has been challenging and move towards something similar your brain will try to move you away based on the outcome of the prior experience.

There are 3 areas to look at when you are seeking to enhance your focus and consistently stay on track in your business;

CDD

Clarity -  you need to have clarity about why you are in the business you are in? why is it you are doing what you are doing? Why are you helping other people? What is it you are doing to help them?

Direction -  where are you heading? What are your goals? what is the direction you are heading in?

Discipline -  self-discipline is a habit. You can often experience feelings of being overwhelmed and creating discipline through routine and a consistent approach to tasks is vital.

It’s not big changes that we need in our business to make them successful it’s the small changes that we do consistently that make us successful entrepreneurs enabling us to live the life we want to live.

 

BEST MOMENTS

‘We hold ourselves back by thinking we need to do it all’

‘It holds you back from your genius zone,  the realm of your expertise’

‘It’s so easy to blame others’

‘As the person at the top of the chain we need to look first at ourselves’

 

VALUABLE RESOURCES

 No Excuses! book by Brian Tracy

Eat that Frog book by Brian Tracy

ABOUT THE HOST

Traci Cornelius is a Speaker, Business Coach, Mindset Coach and Mum to 5 Girls.

Like many, Traci’s story is not really a succinct one. It is long with many twists and turns(which I liken to business and life itself!).  Many of the twists and turns have helped me to learn, to grow and to become a successful entrepreneur.

On a professional level, she runs many businesses.

On a personal level, she is a Mum to five wonderful, adorable, courageous, independent and challenging girls.

“I discovered exactly where I had gone wrong in my previous businesses.  Everything I had been through, the good the bad and the ugly started to come together into the best discovery of all the “5 Power Principles”

I implemented them, first in my business and then in others and so they then became the “5 Power Principles” that other people wanted to know about!”

 –Traci Cornelius When it comes to starting and scaling your business, whilst juggling family responsibilities and taming your mind monkeys, Traci is your go-to-gal!

 

CONTACT METHOD

Links to relevant socials, websites

Facebook: https://www.facebook.com/TraciCornelius22

Facebook: https://www.facebook.com/WomenRockinBusiness

Instagram: https://www.instagram.com/TraciCornelius

Instagram: https://www.instagram.com/WomenRockinBusiness  

Official website: https://tracicornelius.com

See omnystudio.com/listener for privacy information.

The Women Rockin Business podcast is for Female Entrepreneurs who want financial freedom, time freedom, choice freedom to make a difference in their business and have a greater impact.

In this episode Traci is in conversation with Liz Raffles owner of Liz & Fitz in Winchester, a successful independent boutique for exclusive British brands.

They explore the journey and how Liz overcame challenge and adversity with tenacity and perseverance to create an award-winning business.

 

KEY TAKEAWAYS

Starting the business happened very quickly,  we saw a concept and decided it could really work in our home town so 11 months later we opened the shop.

It was a massive undertaking in every area and having a physical space meant there were specific challenges along with the systems and processes of a business such as sales and marketing.

The relationship I was in became abusive both physically, mentally and financially bringing both the business and me to a point of near collapse.

It was a very dark difficult time which was about survival with no opportunity to look after or grow the business.

The driver for me was proving to my children that I could make a success of it and set them a good example showing them what they could achieve.

The rebranding was an important turning point in being able to make the changes that made the business my own. It’s a big part of who I am, and the shop is a reflection of me.

There will always be challenges in business it’s the way we react to them that’s important.

It's vital to realise that you can't do it all on your own. Learning to outsource things you aren’t very good at or don’t like doing can make you more productive.

There is a fear about outsourcing that you are paying someone else to do something you could possibly do yourself and that they won’t represent your brand in the way you want.

To be successful it's important that you have a good support network, this needs to encompass people such as your family and mentors who can guide you providing overview and perspective whilst holding you to account.

A successful business is something different to everybody, for me it’s about being able to support my family and be a great role model for them.

 

BEST MOMENTS

‘Don’t be afraid to outsource it enables you to grow your business’

‘I have a great deal of tenacity and perseverance and am always striving to move forwards’

‘It’s important to me that every single person who comes into the shop is welcomed’

‘It’s about trial and error and having the confidence to say it's not working out and move on’

 

VALUABLE RESOURCES

Liz & Fitz website

ABOUT THE HOST

Traci Cornelius is a Speaker, Business Coach, Mindset Coach and Mum to 5 Girls.

Like many, Traci’s story is not really a succinct one. It is long with many twists and turns(which I liken to business and life itself!).  Many of the twists and turns have helped me to learn, to grow and to become a successful entrepreneur.

On a professional level, she runs many businesses.

On a personal level, she is a Mum to five wonderful, adorable, courageous, independent and challenging girls.

“I discovered exactly where I had gone wrong in my previous businesses.  Everything I had been through, the good the bad and the ugly started to come together into the best discovery of all the “5 Power Principles”

I implemented them, first in my business and then in others and so they then became the “5 Power Principles” that other people wanted to know about!”

 –Traci Cornelius When it comes to starting and scaling your business, whilst juggling family responsibilities and taming your mind monkeys, Traci is your go-to-gal!

 

CONTACT METHOD

Links to relevant socials, websites

Facebook: https://www.facebook.com/TraciCornelius22

Facebook: https://www.facebook.com/WomenRockinBusiness

Instagram: https://www.instagram.com/TraciCornelius

Instagram: https://www.instagram.com/WomenRockinBusiness  

Official website: https://tracicornelius.com  

See omnystudio.com/listener for privacy information.

‘You need to be brave in your authenticity and when you do this your success will increase’

 In this episode, Traci is exploring how being authentic is the vital element we have as entrepreneurs. She explains how authenticity and being purpose centric can help you in a saturated sector.

Listen in to hear this engaging and informative  podcast now

 

KEY TAKEAWAYS

How do you stay authentic as an entrepreneur?

You are unique, we are all unique in our own way, you will have your own perception and way in which you will inspire others.

We can share the same information with others but do it in our own way.

The most success I’ve had in business has been when I have relaxed and been myself.

People respect and want others to be authentic.

Being purpose centric is about remaining authentic but ensuring that the message is delivered in a customer-focused way.

Being authentic is about being confident yourself. Having confidence can be a challenge for entrepreneurs but we do have confidence in the product or service we are offering.

You are an original, model yourself on someone else but understand you can empower and be inspirational in your own authentic way.

There are numerous and different avenues to get your voice out there and there are many different mediums you can use.

Being authentic means standing in your space and being unapologetic about it. Being open and letting others see the flaws that you have.

Sharing all of those moments and allowing yourself to share aspects of yourself that are less than perfect is what makes you authentic and unique.

 

BEST MOMENTS

‘This is just how this happens to be, anything is possible whatever you are going through and sharing this with others is empowering for you and them’

‘We are all on a learning path we are discovering in business and our lives all the time’

‘Originals are worth so much more than any copy’

‘We get trapped into thinking others have the most perfect life’

 

ABOUT THE HOST

Traci Cornelius is a Speaker, Business Coach, Mindset Coach and Mum to 5 Girls.

Like many, Traci’s story is not really a succinct one. It is long with many twists and turns(which I liken to business and life itself!).  Many of the twists and turns have helped me to learn, to grow and to become a successful entrepreneur.

On a professional level, she runs many businesses.

On a personal level, she is a Mum to five wonderful, adorable, courageous, independent and challenging girls.

“I discovered exactly where I had gone wrong in my previous businesses.  Everything I had been through, the good the bad and the ugly started to come together into the best discovery of all the “5 Power Principles” 

I implemented them, first in my business and then in others and so they then became the “5 Power Principles” that other people wanted to know about!”

 –Traci Cornelius When it comes to starting and scaling your business, whilst juggling family responsibilities and taming your mind monkeys, Traci is your go-to-gal! 

CONTACT METHOD

Links to relevant socials, websites

Facebook: https://www.facebook.com/TraciCornelius22

Facebook: https://www.facebook.com/WomenRockinBusiness

Instagram: https://www.instagram.com/TraciCornelius

Instagram: https://www.instagram.com/WomenRockinBusiness  

Official website: https://tracicornelius.com  

See omnystudio.com/listener for privacy information.