<p>Impact CEO Dave Yovanno recalls how Valueclick, later Conversant, helped invent the performance model for digital advertising, and discusses the neglected opportunity in marketing partnerships.</p>

Impact CEO Dave Yovanno recalls how Valueclick, later Conversant, helped invent the performance model for digital advertising, and discusses the neglected opportunity in marketing partnerships.

Won’t You Be My Partner?

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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