Today, this is your Masterclass on modern selling and marketing, from the master of real-time selling himself, David Meerman Scott. David is also a well-known sales speaker and he presents to audiences all over the world on the ways to generate attention and build business. He is a marketing speaker whose ideas on real-time engagement and the use of social media are popular around the world. After today the line between marketing and seller will be blurred forever.

We walk through real B2B examples, stories and tips on how to use modern tools to reach customers and to help make you a better seller and/or marketing. But, if you are not prepared to improve your skills and use these tips today and make these yours, you will not get much out of it.

We also get into Net Neutrality, Blockchain and Disruption, you know we had to, after all you know what show this is by now.

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This is your Masterclass on modern selling and marketing, from a master himself David Meerman Scott. If you are a seller, a marketer, a leader, an entrepreneur or you just want to now what is going on in the world of business, retail, tech, marketing or anything digital... then this is the show for you. If you want to get the inside story from the people that were there, this is the show for you.

We don't just read the headlines, we dive into this thing called digital and we seek out the actual people who are transforming our world. This year we got the inside story of the first mobile pizza ordering app developed for the iPhone, we went behind the scenes during the most fateful years of Blockbuster to see what went wrong, we jumped into Blockchain with the movers and shakers leading the charge on the business of blockchain, we got the inside story of digital transformation of a 133 year old Dallas Morning News moving head first into the digital age.

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For more on #davidmeermanscott

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www.davidmeermanscott.com

Twitter @dmscott

For more on #erichanes and #wordsofmassdisruption

www.wordsofmassdistuption.net

www.linkedin.com/erichanes

Twitter and Instagram @wordsdisruption

This week we sit down with Nicki Purcell the Chief Digital Officer of the Dallas Morning News and talk about what they have done to move a traditional legacy print news business into the modern digital age. We walk through the cultural changes, the technical challenges and figuring out what they do best.

We also talk about the dramatic events of the evening in July last year (2016), when they launched the new brand and site. The same night the worst mass shooting in Dallas history was happening right outside their doors. We get an inside look into the decisions to push forward so that they could provide the crucial data needed to the public at a tragic time of great need.

There are many different ways to go to market, but if you do not take the time up front to define a plan and define what digital means to your company, you will be fighting a losing battle. Come with us as we learn from Nicki, who built her career as a marketer in tech, how she  used that experience to turn a legacy branded journalist house into a house of brands. This is the ultimate intersection of culture and technology, and we hear the lessons she learned, like how to use technology as an enabler to make everyone's job easier and work more efficiently.

Also, a big thanks to Kenton Kisler from Executive Connection for connecting me with Nicki Purcell. Check out his organization at www.execsconnection.com

Check out more episodes of Words of Mass Disruption at www.wordsofmassdisruption.net also follow us on Instagram, LinkedIn and Twitter @wordsdisruption

We revisit with Weldon Boley as hits about six months into his career at Quisitive. We review the lessons learned and advice from someone that is just getting started. Weldon is a stellar business analyst at Quisitive and is already getting pulled into some of the most important and complicated projects.

We also get into some of the things he might have done different in college and the challenges that students face with knowing where the best value for their time is. 

Then we talk about the jargon and terms that he has learned in the first few months of his career. And, also figuring out where he should focus his passion and drive to take advantage of opportunities every week.

What is the right strategic approach that serves my businesses goals the best and were can I develop a competitive advantage over my customers using Blockchain?

This week we continue to conversation we started in episode 112 with Mirza, Danny and Cijoy from ChainAdvisors. We will talk about some the things that need to be solved before Blockchain can really reach its full potential. We will get into some real world scenario's that blockchain could help resolve now. We will talk about how an enterprise company, a bigger established company, gets into something like Blockchain. What are the questions they should be asking. Do they get help from outside or build from within? And we will scare you just a little when we talk about how little control we have over our private information, citing the Equifax breach as one example. And finally we will take a stab at ditital identity and what it means in this brave new world of emerging technology.

This is not a crypto-currency discussion, this is about the other uses for Blockchain, the future of Blockchain. We explain what it is and how it can be used for a more secure and efficient future for us and the companies we work at. We work through the triple ledger example, the business reasons for Blockchain. We talk about why you would use something like Ethereum.

How Blockchain would be used to help us manage a football bet.

In this episode:

Mirza Chughtai

Danny Thankachan

Cijoy Olickal

Dustin Engel is the leader of the Advanced Media Team (data activated media) and the Analytics and Data Science Team at PMG Advertising Agency. In this episode we talk about his journey from aspiring Marine Biologist to a career in Digital Marketing. We get his perspective on many aspects of digital disruption, including beacons, Apple's next big move, airline fee's and late fee's. 

We talk everything from Dr. Dre and Trent Reznor to Angela Ahrendts the Sr Vice President of Retail at Apple who used to be the CEO at Burberry. We talk Lebron, Neymar and Winning Moments That Matter with Beats by Dre headphones.

THIS EPISODE

Eric Hanes and Dustin Engel

Check out episode 109 for the deep dive with Dustin on Blockbuster

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Companies that don't know the difference between data and information are failing. The challenge is no longer capturing data, it is now, what do I do with that data? It is information, not data, that creates trust. People don't like to do business with people they don't trust. How are companies building trust in the digital age - digital trust by truly transforming their business to match their operation processes to match their value propositions.

How can we build digital trust?

Is blockchain the technology that will enable to true digital trust?

We talk through real world scenario's where Blockchain is poised to change and enable transformation. Is Blockchain going to disrupt everyone and what does digital transformation really mean?

Is it time to make digital contracts great again?

There are classic stories of disruption, you have Amazon, Apple, Uber, Facebook, etc... Today we will talk about one of the classics, the blockbuster of disruption stories... Was it Netflix that brought Blockbuster down? Was it Redbox? Was it the DVD? Or was it Blockbuster that disrupted Blockbuster, or more accurately, did they leave the door open for others to disrupt?

Today we sit down with Dustin Engel who was the Manager of Online Marketing and Business Development from the key years of 2004 and 2005 at blockbuster. Which were some of the most dramatic years, when everything changed for Blockbuster.

Welcome to a slightly extended, special insiders look, episode of Words of Mass Disruption. I am your host, Eric Hanes and today we are going to pull back the curtain on one of the most talked about digital disruption stories. The disruption of the video rental market. And to get a different perspective on this story, I went to someone who was there in the middle of it all, during the pivotal years of 2004 and 2005 when everything changed for Blockbuster. I want to welcome Dustin Engel to the show. He is the head of the Analytics and Data Science team at PMG.

This week I sit down with Will Clevenger to discuss the 4 lessons learned from our different conversations this last week with the C-Suite, and as he continues his blog series dedicated to Digital DNA in the C-Suite. The latest blog he talks to Michelle Brigman the global director of customer listening and engagement for Citi Group. We look back to were Toys R Us made a major decision 17 years ago that is still haunting them today. Also, are industry verticals real anymore or are the lines getting blurred more and more with every acquisition and merger?

This idea of digital DNA. What is that thing that certain people have that enables them to be successful in this world of transformation? Is this DNA an innate skill or learned through experience? How is natural ability or skill, experience and digital DNA linked and were are they different. Can you really develop digital DNA or are you born with it? Does that digital DNA become sharper through Experience and could Experience and that same DNA be heightened with new skills. Is digital DNA that great enable of our time and what ultimately determines our success in this new world of constant transformation?

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find will on Twitter @will_clevenger

find me @erichanes or @wordsdisruption

How to manage your social network and your online brand. Does your online profile, especially your professional one, indicate who you are and what you are interested in? What you are passionate about? Can someone that doesn’t know you very well read it and walk away with a clear understanding of what you want to next? If you are not taking control of your brand now, it could, and likely will be, too late when you need it to work for you later. When something unplanned or unexpected happens.

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Check out episode 102 for an example of "meeting who you want to" in action.

All music in this show by right of creative commons. All excerpts from Nine Inch Nails GHOSTS