Work Less PROFIT More Business Podcast

You’ve heard all the expressions:

✔️  Riches in the niches
✔️  Nail your niche
✔️  If you’re selling to everyone, you’re selling to no one
✔️  For that one – substitute marketing, writing, etc.

But perhaps you’re a little skeptical about how this will help you scale your business!

Even though this is part 3 of my Niching Down series (check out Ep. 63 and 64) – the thing I’ve learned from coaching hundreds of clients is that you probably won’t be open to the whole concept of niching down…. until I’ve helped you debunk some myths around this all-important strategy!!

That’s certainly been true for myself and my clients!!

While you go through these 5 myths, I want you to ask yourself if any of these describe your impression of the concept of niching down.  Have you ever said the same thing to yourself about niching down?

Understanding why you might feel this way and what the solutions are to shift your thinking is the first step on the path to finding your profitable niche.

My goal for this episode is to help you remove all of the doubts and resistance you have about niching down so that you can grow your business faster by finally being ready to try this effective way of positioning your business in the marketplace.

After listening to this episode, if you feel super excited about taking a fresh look at your business, then I can safely say I’ve done my job!

Keep in mind, whatever I share with you in this podcast comes from my own experience and from the work I do with service business owners. These are not just theories; these are real-life examples.

And, the best part is, by just listening to this, you are preventing yourself from making the same mistakes I or my clients have made!

Not a bad deal, right?

If your answer is a huge “hell yes!” then you are ready to dive in!

If you missed these earlier episodes on niching down:

• #63 – Marketing Lessons I Learned From My Fishing Adventure (listen here)
• #64 – Want to Make More Money: Niche Down (listen here)
• #60 – You can absolutely build your business differently! Expert Guest – Wendy Brookhouse, CFP (listen here)
• #11 – From Overwhelmed to Overjoyed! with Guest Milena Cardinal (listen here)

Niching Down is part of building your Authority Visibility Blueprint in the ‘G’ of my GROW Equation.

Share your feedback with me by clicking here and leaving a short voice message!

Niching down will be one of the most counterintuitive things you’ll do for your business, but believe me, IT WORKS.

Niching down will make you more money – over and over again!

However, it’s not only a scary strategy to implement for many business owners, it’s often not clear HOW to do it.

In this episode, I’ll get simple about:

• What a niche is
• The difference between a niche and an avatar (and why it matters)
• 3 powerful results your business can experience when you niche
• A ton of benefits you’ll see from niching down.

Because I’m all about helping you IMPLEMENT this information, I’m hosting a FREE BOOTCAMP – Niche Down, Profit Up where I’ll help you actually do the work!
You’re a perfect fit for this bootcamp if, 

• You’re ready to scale your business
• You’re tired of spending money on marketing and not getting any leads?  Or the perfect-fit clients?
• You don’t know where to start looking for your dream clients (champagne clients)
• You get confused and overwhelmed just thinking about marketing or writing marketing materials

Registration & information here - https://dianalidstone.com/shop/bootcamp/

I highly recommend that you listen to the 1st episode in our Niching Down series: Ep. 63 – Marketing Lessons I Learned From My Fishing Adventure

Next week: I’ll be sharing some niching mistakes that I’ve made!!!

Niching down is one of the key elements of building your Authority Visibility Blueprint in the GROW Equation.

Share your feedback with me by clicking here and leaving a short voice message!

I wish I had kept track of the number of times business owners have told me that the whole idea of  ‘marketing’ is confusing and downright overwhelming! I’ve also heard from many of you that it’s incredibly easy to invest too much time and resources and still wonder what the hell you’re doing!

If you’ve ever felt like that – then today’s episode is my attempt to simplify and make some sense of the marketing madness & hustle.

This week, I share about my fishing adventure to a northern Canadian, off-the-grid fishing lodge and my experience catching fish because fishing and marketing are more alike than you think! 

For those of you who haven’t subscribed yet, this will be the first episode in a series about one of the most important strategies I believe you owe your business – and that’s niching down!!

That’s why I’m inviting business owners to my new FREE bootcamp:

Niche Down, Profit Up
February 15, 16, 17, 18
12:00 Noon to 1:30 pm ET

It’s free – just register here:  https://dianalidstone.com/shop/bootcamp/

WATCH:  Riches in the Niches

OTHER EPISODES MENTIONED:

• #60 – You can absolutely build your business differently. (here)
• #61 – What do an 11 year old, cookies & Tesla have in common? (here)

Here’s the graphic of my GROW Equation.

Share your feedback with me by clicking here and leaving a short voice message!

Most business owners are leaving money on the table… meaning they have anywhere from $30K to $100K in hidden profits.

Just think what that extra $$$ could do for your business.

Would you ...

• Hire another team member
• Update your website
• Pay yourself more

 Today I want to share 3 quick ways to add to your cash flow without scrambling for new clients so you won’t be leaving precious $$$ on the table.

Be sure to have your pen & paper ready!

Share your feedback with me by clicking here and leaving a short voice message!


SIMILAR TOPICS:

READ: Uncover hidden inefficiencies & time-wasters for more profits

LISTEN: Lack of profit isn’t always just related to numbers!

WATCH: Guest EXPERT Talks - Sylvia shares 3 common 'hidden profits'!

21 Ways to Confidently Raise your rates

BOOK A GROW STRATEGY CALL with me (click here)

To learn how you can stand out in a noisy marketplace by getting known as the go-to authority; ramp up your profits and optimize your resources!

Here’s the graphic of my GROW Equation.


Next week – start a new series that will help you:

• Drill down on your client niche so you stand out.
• Break through the marketing noise.
• Magnetize your dream clients (champagne clients).
• Ultimately, ramp up your profits!!

Share your feedback with me by clicking here and leaving a short voice message!

What do a 11-year old entrepreneur, cookies & Tesla have in common?

At first glance – not much; but rest assured you’re going to love this conversation!

Paul Millar is the father of Henry of Henry’s Cookies!

Here’s what you’ll learn from our conversation:

• 3 lessons Henry learned from starting his cookie business that ALL entrepreneurs need to remember including his mantra – Do the Work!
• anyone is capable of starting a business – age isn’t a factor
• 4 things that I point out that Henry has done extremely well
• how cookies lead to some amazing experiences that school never could have taught

If you are in Westport, Ontario be sure to visit Henry’s Cookies at the outdoor Market and tell Henry where you heard about his success!

Please leave a comment or feedback using my Speakpipe link just like Earl did and I’ll be sure to mention you on my show!

Here’s the graphic of my GROW Equation.

Share your feedback with me by clicking here and leaving a short voice message! 

Share your feedback with me by clicking here and leaving a short voice message!

Hello podcast listeners…

Who inspires you?  I’m inspired by women business owners who are (as I say) brilliant and bold.  Today’s guest is both – she’s built a successful business in a male-dominated industry (brilliant) and she stands out – she’s made some bold moves to ensure her business isn’t like anyone else's!

If you’re ready to work less & earn more AND to build your wealth – then you’re going to love this episode.

Wendy & I discuss:

• Niching down and how it helped her business
• Why niching is so scary
• How her financial planning business is different 
• The 5 numbers business owners need to know to build wealth

YOUR ACTION STEPS:

1.        Niching down equals profits up; continually think about how you could further niche down.

2.        Consider incorporating aspects of different business models into yours i.e. instead of trading time for dollars as in the financial planning or legal industries; how could you build programs/products/offers to sell.

3.        Know your Power Number™

REFERENCES: 

• Differentiate to Grow program – https://dianalidstone.com/differentiate-to-grow/
• Wendy’s Total Wealth Blueprint - https://totalwealthaccelerator.com/blueprint/

 Podcasts:

• Episode 50 – (Audit Strategy Interview) Becoming an Authority in Your Niche
• Episode 35 – How to Avoid a Costly Marketing Errors & Make Every Dollar Count 

Blogs:

• How to narrow your niche & win more clients! (read here)
• 5 Steps to Winning More Business With Ease (read here)

ABOUT OUR GUEST EXPERT

Wendy Brookhouse knows how to find, keep, and grow your wealth. As Founder and Chief Strategist of Black Star Wealth, she works with business owners to simplify their finances to achieve outstanding results. Creating wealth is more than just math – figuring out the ‘why’ behind your financial decisions can change your money mindset and better set you up for success. 

 Wendy’s Contact information:

• Website: https://blackstarwealth.com/
• Email: [email protected]
• Phone #: 902-830-0533

Social media links: 

• www.linkedin.com/in/wendybrookhouse
• facebook.com/blackstarwealth
• instagram.com/wendybbrookhouse

FREE GIFT FROM WENDY:  

https://blackstarwealth.com/wp-content/uploads/2022/12/eBook_The_Yes_box.pdf

 Here’s the graphic of my GROW Equation.

Share your feedback with me by clicking here and leaving a short voice message!

Welcome to part 2 of the series – What if your business could accomplish absolutely anything!  Last week I asked you to imagine that I had given you an Aladdin’s lamp and you had one wish for your business.

This week, I share the 5 essential components of a well-written Big Picture Vision that would help you bring this wish into reality.

I mention Michael Hyatt’s book – The Vision Driven Leader – and extended an invitation to write your Big Picture Vision with me in January.

Registration and details of this virtual event are here: https://dianalidstone.com/shop/vision/

A Big Picture Vision will help you make better decisions about people, processes, finances and strategies.  It will also unify and inspire your team so that they are helping you build the business you’ve always wanted.

RESOURCES:
Podcast Episodes...

• Episode 58 – What If Your Small Business Could Accomplish Absolutely Anything? (Part 1 of 2)
• Episode 19 – A Great Vision Fixes Just About Everything with Guest Carey Conley

Blog Posts...

• How To Think Long Term, Even In The Face Of Uncertainty (read here)
• Top tips on becoming a more decisive & confident business leader (read here)

ACTION PLAN:

1.        Be kind to yourself if you find goal setting & achieving difficult

2.        Give yourself the gift of the Visionary GPS workshop here - https://dianalidstone.com/shop/vision/

Here’s the graphic of my GROW Equation.

Share your feedback with me by clicking here and leaving a short voice message!

Imagine you had Aladdin’s Lamp with a genie inside and that you rubbed that lamp and you got a single wish...

You could choose anything (well almost).

What would your wish be?

Diana asks a series of questions to help business owners turn that WISH into not just goals but also a BIG PICTURE vision for their business that guides them in the right direction.

Diana also shares 4 proven BIG tips that have helped her turn her wish into reality!

ACTION PLAN:

1.  Be kind to yourself if you find goal setting & achieving difficult
2.  Register for Visionary GPS workshop here.
3.  Use 4 tips to help you be your most creative
4.  Listen to NEXT WEEK’s episode – Part 2 – highlights of 5 key elements of your Big Picture Vision

For easy reference, here’s a diagram of the flow of the Visionary GPS Workshop.

Share your feedback with me by clicking here and leaving a short voice message!

Share your feedback with me by clicking here and leaving a short voice message!

Ever wonder why business owners do what they do?  Sure – for many of them it’s the money!  And then, there are people like my guest who have connected with their deeper purpose; their compelling WHY.  Being purpose-driven is certainly a differentiator.

Jamie Madigan, CFP and I discuss:

• How Jamie found his ‘purpose/why’ and how it came in two different stages
• How his purpose impacts his business focus & efforts
• How to protect your business income – tax free
• Why advocating for yourself in all areas of life is so important
• What lights up Jamie today!

ABOUT JAMIE
Jamie’s financial planning services are provided at no cost to his clients because he believes that Canadians shouldn’t have to pay to get ahead in life. Knowing that the need for financial literacy and financial planning is now greater than ever before, Jamie empowers each client to develop their own personalized Legacy Insights.

Jamie’s contact information:

• Website:  https://www.beaconpoint.ca/ 
• Email: [email protected] 
• Phone #: 416-791-0535
• Social media links: https://www.linkedin.com/in/jamiemadigan/ , https://www.facebook.com/JamieMadiganFinancialPlanner/ , https://www.instagram.com/jamiemadiganfinancialplanner/ 

Jamie’s Action Plan for business owners who want to protect their income:

1.   If you don’t have your income protected, reach out to an expert.

You’re invited to book a complimentary session with Jamie to answer any questions or concerns to determine if they’re properly covered or at risk - https://calendly.com/jamiemadigan/intro 

2.   Build a plan to protect your income that is customized to you and your situation!  Jamie uses his Legacy Insights to help his clients.

Here’s the graphic of my GROW Equation.

Want to learn more about other ways to differentiate your business, listen here.

Share your feedback with me by clicking here and leaving a short voice message! 

Share your feedback with me by clicking here and leaving a short voice message!

Can you really build a successful business without social media today?

The gurus say you have to be on social media but more & more I’m hearing things like… "I wish I never had to use social media" or "I want to get off social media but I don’t know how" or "isn’t social media compulsory"? 

If you’re burnt out or overwhelmed by all the information about using social media to grow your business – this episode is for you!

I share:

• What the gurus aren’t telling you and this is why your current social media strategy isn’t bringing you the leads you want
• Clarification on the term ‘marketing’
• 3 key components of my Marketing Sweet Spot Solution
• Real-life examples of how you can build a wildly profitable business without social media

ACTION PLAN:

1.  Decide whether you want to use social media as your primary method of generating leads.

2.  If not, then book a free Marketing Sweet Spot Solution session here.

3.  If you do decide – please listen to this episode to ensure you do it without making these mistakes.

4.  Want to really differentiate your business, stand out and explode your profits, check out Differentiate to Grow program here.

RESOURCES:

• Download – 100+ Ways to Get Known & Market your business without social media here
•  Listen to other episodes – Why Being Everywhere Isn’t the Best Advice to Grow Your Business!

Here’s the graphic of my GROW Equation.

Share your feedback with me by clicking here and leaving a short voice message! 

Share your feedback with me by clicking here and leaving a short voice message!