Work Less PROFIT More Business Podcast

There’s a big social media TRAP out there that I see way too many coaches, consultants and professional service firms fall into that are keeping them from magnetizing high ticket, life long, clients; not magnetizing the right clients; wasting HUGE amounts of $$ and time. 

During this episode, I’m going to share:

• The COMMON 7 social media marketing mistakes 
• How to avoid these mistakes
• 5 key elements you need before you’ll see a positive ROI from social media

Helping clients avoid these mistakes is just one little bit of what I do…

Imagine if you could stop wasting $$$ and time doing social media the way you are currently doing it and instead…

• Ask yourself whether you really need social media
• Social media was your ally – your friend
• HT clients checked you out on social media and reached out and booked calls with you ready to hire you – imagine those sales conversations

In the meantime – subscribe to my podcast so you won’t miss any of this goodness because I’m passionate about helping entrepreneurs work less – earn more!

Here’s the graphic of my GROW Equation.


ACTION PLAN: 

1.   Identify your social media marketing strategy – what’s the outcome you desire?  Today, next week and in 90-days.

2.   Focus on using your ONE communication style in everything you do.

3.   Strengthen your reputation by knowing exactly how you are the ONLY choice for your prospects, not just another choice.

4.   Be consistent in your timing and your messaging.

5.   Identify the right platform for you to master (or do you even need to be on social media right now?).

6.   Align your content with your messaging – preferably with your Flagship Framework.

7.   Review your content and make it super relevant to today’s buyers in today’s economy.

Share your feedback with me by clicking here and leaving a short voice message!

There are times when we can all feel ‘stuck’ or plateaued in our businesses whether it’s at a $50K, or $5M revenue!  When it happens, it’s our natural tendency as entrepreneurs to do more – create more courses; products; services; attend more networking events; to post more on social media.  However, in this episode, I’ll share with my guest how she can refocus her business by doing less! 

Cheryl Scoffield, Kickstart Your Company, is my special guest.  She has discovered that her business has stalled so we discuss how she can completely refocus her business and simplify it at the same time for more profit!

We talk about:

• How to ‘identify’ your dream clients so that they can self-identify themselves.
• Applying the 'Do Less, better' mentality.
• Why the Magic Rule of 1 works like magic.
• How a new lead magnet could give her dream clients a quick win.

Here’s the graphic of my GROW Equation.


ACTION PLAN: 

To get into the ‘Do Less, better’ mindset, here is the counterintuitive way to refocus your business with the Magic Rule of 1:

1.  Micro niche down (shift from being a generalist to a specialist).

Listen to episode 11 (From Overwhelmed to Overjoyed) with my client Milena Cardinal who exploded her profits when she declared her specialty!

2.  Solve one problem for your dream client.

3.  Create ONE solution (core offer) that solves that burning question.

4.  Decide on the ONE method you want to use to get your message out there.

5.  If you’re going to use social media, then focus on one platform.

Share your feedback with me by clicking here and leaving a short voice message!

Feel as though you’ve hit a revenue wall?  Although you get great results for your clients, your revenue is inconsistent.  Join Sarah Hipps and me as we identify that she doesn’t really have a revenue problem but a reputation dilution problem.

 
We’ll discuss:

• Her current marketing strategies, which include paid ads
• My recommendation for NOT using paid ads (gift here)
• How to counter-intuitively talk about her business to attract more high-paying clients
• An exercise that helps her focus and simplify her business so that she builds a reputation and revenue will follow

RESOURCES MENTIONED :

• Free Download – 100+ Ways to Get Known & Market Your Business here
• Exercise PDF –  Identify One Problem
• Invitation to join –  Differentiate to Grow program here
• Find out more about Sarah Hipps here
• Here’s my GROW Equation

ACTION PLAN:

1.  Identify your primary Problem bucket – one of 4 (health, wealth, relationships or personal development)

2.  Brainstorm the problems you solve and the results your clients want MOST – are willing to pay big ticket to solve and that lights you up!

3.  Join Differentiate to GROW -  here

Share your feedback with me by clicking here and leaving a short voice message!

Small business owners often find themselves stuck doing all the things – everything from marketing to operations and finances.  I remember a time during my retail days, I even cleaned the toilet, but not the best use of my time. Want to learn a better way to ensure you are the true visionary of your business?
 

ACTION PLAN:

1.  Follow Donna’s 5-step plan to regain time in your agenda so you can focus on driving your business forward:

• Do a time-tracking exercise for a minimum of 3 days.
• Review your activities from the time tracking and place a dollar sign ($) next to those activities which are Revenue Generating.
• Review your activities again, this time place a star (*) beside those activities which take too much of your time or are a drain on your energy (some will be both $ and *).
• Apply the SAP Method
  1.  Streamline or automate those with $$$.
  2.  Assign or appoint (delegate) those with a * and be sure that you have a defined ‘process’ for them to follow as this will help them be more successful.
  3.  Pause and decide which activities could be totally removed. Apply the 80/20 rule!
• Organize your week like a CEO to focus more on visionary activities.  

 2.  Download Diana’s CEO Weekly Meeting Checklist.

3.  Download Donna's 35 Ways to Streamline Your Life!

 
GUEST INFO:
Donna Dubé the founder and owner of Productivity Plus.  She partners with high-level entrepreneurs to bring their business goals and dreams to life. With an emphasis on project management, accurate measurement of data, and operational excellence, she establishes the strategic foundation to allow their business to run with greater ease.

https://www.productivityplusva.ca/
[email protected]

Share your feedback with me by clicking here and leaving a short voice message!

If you’ve been in business for any length of time, you’ve probably heard the saying "Revenue is vanity; profit is sanity"!  My special guest today talks about nothing else – just profits!!!

Welcome to this 3-part series on PROFIT – this is part 1.

Melissa and I have a great conversation about business finances, profit, and what a recession could mean for your business.

Her advice is straightforward and super practical!  I love it.

Here’s her ACTION PLAN to stay current with your finances in an economy on the brink of a recession:

1.        Have the courage to understand your numbers so you get the right feedback to make improvements to your business – no better time than during an approaching recession.  (For more on this - S2 Episode 45 – Hidden Profit & Time Saboteurs – I talk about financial abdication and other profit misalignments!)

2.        Keep personal and business finances separate!

3.        Keep your financial books up to date and have them done by a reputable bookkeeper otherwise it can be costly.

4.        Realize that the cash in your bank account is NOT your profit!  Keep 6 months cash reserves on hand. 

5.        During the good times, apply for loans or lines of credit, even if you don’t use them.

6.        It’s never too late to prepare for a recession!

7.        Download Melissa’s Cash Confident 5-step business financial roadmap here 

GUEST INFO:
Melissa has over 20 years of experience working in business accounting and her work includes industries such as tech startups, government, not for profits, public accounting firms and corporate accounting.

Melissa’s wide range of talent extends to corporate tax, personal tax, tax credits, internal controls, risk management, auditing and so much more.

Through this combined level of education and experience, Melissa realized that she loves teaching entrepreneurs how to manage their business finances. The more information and resources Melissa can get out to people, the happier she is. Melissa believes in creating information available to you that will help you in building your business and make it the most successful, and profitable, business that it can be.

Melissa is a regular contributor at Forbes and Entrepreneur and writes about managing personal finances and business finances. Managing business finances is an essential skill for all business owners, and Melissa believes in the responsibility to share information and inform business owners.

www.melissahoustoncpa.com or https://shemeansprofit.com/ 

[email protected]

Share your feedback with me by clicking here and leaving a short voice message!

Jennifer Chandler, Simple Desk, joins me as we discuss how to simplify her business and for her to become THE sought-after authority in her field.

Jenny & I discuss:

• Her ideal client and their problem
• How she wants more profit for her business
• The difference between growing a business and scaling a business
• Why revenue always follows reputation
• Hundreds of ways to grow a business but the 5 things to focus on
• The 2 things Jenny can do immediately to simplify her business including the Impact, Effort, Joy Exercise which you can download
• A long term strategy to expand her business 

DOWNLOAD Impact, Effort, Joy Exercise here.

Connect with Jenny here:

• [email protected]
• https://simpledesk.ca/
• https://www.facebook.com/Simpledesk1
• https://www.linkedin.com/company/simpledesk1/

Jenny’s ACTION PLAN:

1.        Strategically simplify her offerings using the Impact, Effort, Joy exercise and focus on solving ONE problem for her ideal clients.

2.        Increase her number of leads by using ‘other people’s audiences’ i.e. joining podcasting groups, joining networking groups and indicating that she specializes in helping business owners unbottleneck themselves through the use of systems.

3.        Focus on selling & getting known around ONE core offer, and a down-sell and upsell to that offer.

4.       Long-term develop an online course(s) that could be used as lead generators.

Share your feedback with me by clicking here and leaving a short voice message!

This episode is the first of my new Audit Strategy Interviews and it was exciting to welcome Earl Thomas, a fellow podcaster, onto the Interview Seat.

Want to be a guest on this type of interview?  Email me at [email protected] and put AUDIT STRATEGY in the subject line.

Earl shares that his biggest challenge, apart from earning more profit, is to get more visibility for what he does – voiceovers!

We discuss:

• Why specialists are becoming the sought-after authorities
• His worry that he would be turning potential clients away
•  simple to follow marketing strategy
• Examples of how other consultants have used the same strategy 

Here’s his action plan:

1.      Brainstorm & list the different types of ‘voice-over’ projects he currently does (we came up with 3 different types).

2.      Identify the most profitable offering.

3.      Become a specialist in that ONE type of offering.

4.      Create strategic alliances in various associations that already have his ideal clients.

5.      Focus his marketing, and his offers on that ONE offering so that he builds a reputation as the undeniable authority for that ONE thing.

Earl’s contact information is:

➢   Website:  www.earlthomasthevoice.com

➢   Email: [email protected]

➢   Phone: 604-432-6856

➢   LinkedIn: https://www.linkedin.com/in/earlthomasthevoice/

➢   Podcast: https://voicepower.buzzsprout.com/

Share your feedback with me by clicking here and leaving a short voice message!

If the thought of creating a video, whether it’s live or pre-recorded, makes you cringe – then today’s episode is for you!  

If you’re one of those business owners that cringe at the thought of SEEING yourself on video because your hair or makeup isn’t perfect or thinks that video has to be perfect – my guest Nina is your gal for all things video to help you GROW your business.

I know exactly how you feel because I was sitting back in your shoes until I embraced video a couple of years ago.

We laugh and giggle and have some serious conversations around:

• Why video is so important to your business growth especially if you are your brand.
• Why entrepreneurs (all of us) are initially reluctant to video as part of our overall marketing strategy.
• A 3-step action plan for getting your videos out there!

We also talk about why Nina carries tree pruners in New York City!!!

ABOUT NINA

Nina Froriep has seen it all from the early days on independent features, to big national TV commercials, corporate mega-shows, and Emmy award-winning documentary films, including one she produced and directed, called Abraham's Children.

Today, Nina is excited to enable business coaches and service-based entrepreneurs to create easy and impactful video marketing, so they can attract their ideal clients and be disruptors in their industry.

https://clockwiseproductions.com

Take her quiz - https://clockwiseproductions.com/quiz/

RELATED BLOGS

Back in 2015, I wrote this short blog on the 5 things you need for video making – it’s still true today!!

READY FOR MORE?
Learn about upcoming free trainings – Download my free guide – My Top 5 Proven Client-Getting Secrets here and I’ll share weekly tips & strategies to #worklessearnmore and what’s up my sleeve!

Share your feedback with me by clicking here and leaving a short voice message!

There’s a big business myth that too many entrepreneurs buy into...

They start their business to create more FREEDOM and yet the last business owner I spoke to had very little freedom (either financial or time freedom).  If that sounds familiar then you’ll love this episode.

In this episode, the third part of the Uncover Hidden Profit & Time Saboteurs series, I share:

• My experience with the Hustle trap
• How hustle shows up for most business owners
• How to apply the Entrepreneur’s Scorecard so you can focus on the activities that truly matter for you as the CEO of your business 
• And my DEA process for CEO’s so they can stop being the bottleneck in their business and focus on more revenue-generating activities

Here’s the graphic of my GROW Equation.


ACTION PLAN: 

 1.        Be honest with yourself – if your life is a mess; if you’re working way too hard – FIX IT, it’s your responsibility – there’s a solution for every problem.

2.        Are you the bottleneck in your business?  Are you doing $10/hr tasks
Download the Entrepreneur’s Scorecard here.

3.        Are your operational ineffeciencies unsustainable?  What kinds of systems can you implement? 

4.        DEA – make a list of all the tasks you do daily – everything – whatever isn’t in your zone of genius consider either delegating, eliminating or automating.

 5.        TEAM – hire for the future, not for your current circumstances.

6.        Put only 3 things on your TO DO List daily and get them done when you are most productive.  

If you have another TIP – please use my SPEAK PIPE link in the show notes to send us a voice message! 

YOU CAN LISTEN TO THE first two episodes in the series below: 

S2 Episode 45 – Lack of profit isn’t always just related to numbers! (Hidden Profit & Time Saboteurs 1 of 3)

S2 Episode 46  – What are people saying about you when you aren’t in the room? (Hidden Profit & Time Saboteurs 2 of 3)

Share your feedback with me by clicking here and leaving a short voice message!

In this episode, I uncover the 2nd biggest profit & time saboteur – Reputation (or lack of it).

What people are saying about you/your business when you aren’t in the room is called REPUTATION.

LEAVE voice comment or feedback here.

I’ll share:

• What a ‘reputation wall’ is and how to break through it
• 3 different ways that this might be showing up for you in your business
• The concept of reputation dilution
• How you can apply the 80/20 rule
• Case studies of how revenue follows reputation!

Quick Win Action Plan to breakthrough the REPUTATION WALL:

1.  Become a specialist, rather than a generalist.

2.  Analyse your client list – look for similarities in those 20% of your clients that give you 80% of your sales/revenue/profit.

3.  Build an Unforgettable Flagship Framework to minimize over-customization and strengthen your reputation.

4.  To get some support with this, I’ve invited you to join Differentiate to Grow here so you can go from Unknown Expert to Undeniable Authority.

Share your feedback with me by clicking here and leaving a short voice message!