Work Less PROFIT More Business Podcast

Work Less PROFIT More Business Podcast

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Work Less PROFIT More Business Podcast episodes

  • Ep. 35 – How to Avoid Costly Marketing Errors and Make Every Dollar Count

    Business owners who are visionary leaders & CEOs are constantly asking themselves if they are spending their marketing dollars (and time) in the right place so that they avoid costly mistakes!  How do they do this?  

    It’s not complicated, fancy funnels.
    It’s not paid ads on social media.

    It’s quick simple and easy to implement.

    Diana shares:

    • What 80%+ of your competitors aren’t doing (and why you should)
    • How you can create a simple GPS for your business
    • The number 1 job of your marketing
    • 3 strategies (plans) that every business needs
    • 7 essential elements of your strategy to Get Known as the undeniable authority in your field


    WHEN YOU'RE READY FOR MORE here are 2 ways I can help you GROW

     1.   Get on my mailing list so you can learn about upcoming free workshops, collaborative trainings and weekly tips & strategies for those busy entrepreneurs who want to #worklessearnmore (click here)


    2.   Become My Next Success!
    If you want to work less, earn more, I’m working with a select few service based business owners to help them create and implement a game plan so they can have more joy, more profits and more time away from their business.  Schedule your call here.

    During this call, I will walk you through my GROW Equation Business Calculator which will outline the next best steps for you to take so that you can 

    • get known and magnetize high-paying clients
    • ramp up your profits so that you’ll be able to live your desired lifestyle
    • optimize your systems to reclaim more of your precious time!

    If you’re a high-performer and would like to shorten your journey to your next level of success, I’ll recommend the best way I can support you whether this might be:

    • VIP Strategy Day where we dive deep into ONE of your main challenges or strategies to your next level of success.
    • Private 1:1 coaching to help you transform your business.
    • Join me on a retreat to recharge and refocus your business!

    I can’t wait to help you grow your business your way!

    Share your feedback with me by clicking here and leaving a short voice message!

    24 min
  • Ep. 34 – Entrepreneurial Resilience: It's what makes women owned businesses succeed in rural areas with Guest Doreen Ashton Wagner

    As a woman who grew up in rural Québec, I know firsthand that women-owned businesses are the key to the vibrancy of many small rural towns.  Although the pandemic highlighted how much rural business owners needed their resilience to survive, we also talk about how this will impact business going forward. 

    Doreen and I discuss and share a few laughs around:

    • A non-academic definition of resilience
    • 4 ‘m’ business model
    • Resilience inhibitors
    • How mapping out your support ecosystems can be extremely help
    • Making decisions wearing your business hat or your caregiver hat
    • Why we should normalize trial & error and not get stuck in perfectionism
    • Direct results of the research as well as future-casting the impact

     

    ABOUT DOREEN

    After 20 years of running her own business, Doreen experienced burnout. Choosing to focus on her health, she sold her company in 2016. Her recovery journey led her back to university where she earned her Master's degree with a thesis on entrepreneurial resilience. In 2018 she also founded Business Sisters, a social enterprise supporting rural woman business owners. Now she works in economic development and continues to mentor women business owners with actionable strategies to be happier in business.

    https://business-sisters.ca/ | https://consoeurs-en-affaires.ca/

    WHEN YOU’RE READY FOR MORE

     I have a question for you….. What do you want from your business?  What do you want your business to contribute to your life?  In other words, what is your definition of success?  Time off.  A new client of mine just told me that success for her was replacing her corporate salary PLUS spending 3 months in Mexico UNPLUGGED!!!  What is yours? 

    Why am I asking….

    Because that is the very first step of building a business that you LOVE.  And that’s what I do with each of my private coaching clients in my GROW TO CEO program where I help you build the business of your dreams without the hustle so you can create YOUR kind of success.  If you’re already enjoying 6-figure success and are looking for more – then book a call with me:
    www.dianalidstone.com/schedule!

    Share your feedback with me by clicking here and leaving a short voice message!

    32 min
  • Ep. 33 – Write the book of your dreams – even if you can’t write or think you don’t have the time with Guest Katherine Burrows

    If you’re a knowledge-based expert/business owner I’m guessing that at one time or another the idea of writing your own non-fiction book has crossed your mind.

    And if you’re anything like many business owners I know, you know you want to but for one reason or another – you’ve dismissed the idea.

    Today’s guest Katherine Burrows is going to address some of the misconceptions about why we don’t write the book of our dreams and how you can multiply your reach, impact and profit!!!

     We talk about:

    • Katherine’s proprietary formula for writing in your authentic voice (she calls it The Business Character Analysis)
    • Writing your book shouldn’t be stressful but simple
    • 5 myths that might be holding you back from getting that business book written
    • How stories help us remember 22 times better
    • How stories impact our hormones & brain chemistry – who knew??


    ABOUT KATHERINE

    Katherine Burrows helps subject matter experts make a bigger difference by getting their big ideas into books and out across the globe to improve lives, influence others, and change the world. As a Big Impact Ghostwriter & Book Coach, she is passionate about helping busy entrepreneurs (like you!) write the business book of your dreams to multiply your reach, impact, and profit – even when you think you don’t have the time or knowledge to write a book.

    Reach out & have a chat with Katherine at [email protected]  

    Listen to her podcast here.

     
    WHEN YOU'RE READY FOR MORE...

    Here are 2 ways I can help you GROW

     1.  Get on my mailing list so you can learn about upcoming free workshops, collaborative trainings and weekly tips & strategies for those busy entrepreneurs who want to #worklessearnmore (click here)

    2.   Become My Next Success!
    If you want to work less, earn more, I’m working with a select few service based business owners to help them create and implement a game plan so they can have more joy, more profits and more time away from their business.  Schedule your call here.

    During this call, I will walk you through my GROW Equation Business Calculator which will outline the next best steps for you to take so that you can 

    • get known and magnetize high-paying clients
    • ramp up your profits so that you’ll be able to live your desired lifestyle
    • optimize your systems to reclaim more of your precious time!

    If you’re a high-performer and would like to shorten your journey to your next level of success, I’ll recommend the best way I can support you whether this might be: 

    1. VIP Strategy Day where we dive deep into ONE of your main challenges or strategies to your next level of success.
    2. Private 1:1 coaching to help you transform your business.
    3. Join me on a retreat to recharge and refocus your business!

    I can’t wait to help you grow your business your way!

    Share your feedback with me by clicking here and leaving a short voice message!

    25 min
  • Ep. 32 – How to Actually Get Your Content Discovered on Audio Platforms with Guest Amit Kukreja

    If you’re anything like me, I’m always interested in better, faster, smarter ways that I can get my expertise out in the world.  Audea is a new audio platform that will make your life easier.  My guest Amit Kukreja is a young man with a passion for the spoken word as well as the founder & creator of audea.io.

    Diana & Amit discuss:

    • His background in debating and his passion for the spoken word.
    • The core problem that all business owners struggle with --  getting found.
    • How his new platform, Audea, is different from apps like Apple or Spotify.
    • A long list of other types of businesses that could benefit from getting found on this platform!


    ABOUT AMIT
    Amit is the CEO/Co-founder of audea.io - a platform aiming to help audio creators get discovered.  Amit Kukreja is a 24 year old internationally recognized speaker and winning debater who loves the spoken word!


    WHEN YOU'RE READY FOR MORE... here are 2 ways I can help you GROW

    1.  Get on my mailing list so you can learn about upcoming free workshops, collaborative trainings and weekly tips & strategies for those busy entrepreneurs who want to #worklessearnmore (click here)


    2.  Become My Next Success!

    If you want to work less, earn more, I’m working with a select few service based business owners to help them create and implement a game plan so they can have more joy, more profits and more time away from their business.  Schedule your call here.

    During this call, I will walk you through my GROW Equation Business Calculator which will outline the next best steps for you to take so that you can 

    • get known and magnetize high-paying clients.
    • ramp up your profits so that you’ll be able to live your desired lifestyle.
    • optimize your systems to reclaim more of your precious time! 

    If you’re a high-performer and would like to shorten your journey to your next level of success, I’ll recommend the best way I can support you whether this might be:

    1. VIP Strategy Day where we dive deep into ONE of your main challenges or strategies to your next level of success.
    2. Private 1:1 coaching to help you transform your business.
    3.  Join me on a retreat to recharge and refocus your business!

    I can’t wait to help you grow your business your way!

    Share your feedback with me by clicking here and leaving a short voice message!

    22 min
  • Ep. 31 – Repurposing Content to Get The Most Bang For Your Buck with Guest Lee Midlane

    Content creation can be a huge time gobbler but also a necessity if you want your audience to think of you as the undeniable authority in your field. If a mother of 3 neurodivergent children and a multi-business owner in launch mode can use video to repurpose content, I think we can learn a few tips from her!

    Lee and I talk about:

    • Why we are often reluctant to put our faces on video and how we can gain confidence.
    • Great tips for making videos easier (I love her ideas).
    • Several simple ways to repurpose video onto multiple platforms including audio, sound bites, tweets, reels and stories!
    • What shoes & content have in common.


    ABOUT LEE
    Lee Midlane started with video years ago but then spent 10 years as a chocolatier before someone asked her to manage their IT business.  As the current owner of a bricks & mortar IT repair show, the Video Production Academy was born. From Scotland, this Mum of 3 special needs kids, teaches tech-stressed business owners to create videos for their business so that they can feel confident on camera and effectively connect with their audience. 


    WHEN YOU'RE READY FOR MORE...
    Here are 2 ways I can help you GROW

     1.  Get on my mailing list so you can learn about upcoming free workshops, collaborative trainings and weekly tips & strategies for those busy entrepreneurs who want to #worklessearnmore (click here)

    2.   Become My Next Success!
    If you want to work less, earn more, I’m working with a select few service based business owners to help them create and implement a game plan so they can have more joy, more profits and more time away from their business.  Schedule your call here.

    During this call, I will walk you through my GROW Equation Business Calculator which will outline the next best steps for you to take so that you can 

    • get known and magnetize high-paying clients
    • ramp up your profits so that you’ll be able to live your desired lifestyle
    • optimize your systems to reclaim more of your precious time!

    If you’re a high-performer and would like to shorten your journey to your next level of success, I’ll recommend the best way I can support you whether this might be: 

    1. VIP Strategy Day where we dive deep into ONE of your main challenges or strategies to your next level of success.
    2. Private 1:1 coaching to help you transform your business.
    3. Join me on a retreat to recharge and refocus your business!

    I can’t wait to help you grow your business your way!

    Share your feedback with me by clicking here and leaving a short voice message!

    30 min
  • Ep. 30 – Grow Your Business By Delegating

    If you’re like most business owners, you probably only have about 3 hours a day to really get shit done. I’m going to share 5 ways you can get back more time to be the CEO of your business along with a couple of quick actions for you!!!

    We all have 24 hours in a day but it’s up to us how we spend it… how many hours do you really have to be the CEO of your business?  By my calculations, you only have about 2-4 hours of real focus time…. 

    I’ll share 

    • 3 reasons why we are reluctant to delegate
    • the difference between urgent & important tasks in your day
    • the 4 Ds of delegation
    • the key to your role as CEO
    • 3 other ways to regain your time
    • 3 secrets to coming to terms with delegating
    • and of course, my real-life experience working with frazzled overworked business owners


    REFERENCES MENTIONED
    7 Habits of Highly Effective People by Stephen Covey


    WHEN YOU'RE READY FOR MORE  here are 2 ways I can help you GROW

     1.  Get on my mailing list so you can learn about upcoming free workshops, collaborative trainings and weekly tips & strategies for those busy entrepreneurs who want to #worklessearnmore (click here)


    2.  Become My Next Success!

    If you want to work less, earn more, I’m working with a select few service-based business owners to help them create and implement a game plan so they can have more joy, more profits and more time away from their business.  Schedule your call here.

    During this call, I will walk you through my GROW Equation Business Calculator which will outline the next best steps for you to take so that you can 

    • get known and magnetize high-paying clients
    • ramp up your profits so that you’ll be able to live your desired lifestyle
    • optimize your systems to reclaim more of your precious time!

    If you’re a high-performer and would like to shorten your journey to your next level of success, I’ll recommend the best way I can support you whether this might be:

    1. VIP Strategy Day where we dive deep into ONE of your main challenges or strategies to your next level of success.
    2. Private 1:1 coaching to help you transform your business.
    3. Join me on a retreat to recharge and refocus your business!

    I can’t wait to help you grow your business your way!

    Share your feedback with me by clicking here and leaving a short voice message!

    18 min
  • Ep. 29 – The Enemy Within with Guest Jason Cronan

    As entrepreneurs, we sometimes forget to put on our own ‘oxygen mask” or make ourselves #1.  Special guest Jason Cronan gives us tips to avoid burnout; combat stress and take care of the #1 asset of our business – ourselves.

    Jason shares tips for entrepreneurs who want to avoid burnout and feeling stressed:

    • Get up from your desk & move every 30-60 minutes
    • Better yet get a standing desk
    • Walk in nature
    • Get a good 6-8 hours of sleep

    Check out his Morning Wellness Routine checklist on his website here.

    By the way, Jason travels in his RV and records his podcast Wellness on the GO from the road.

    ABOUT  JASON
    Jason Cronan has 18+ years of experience as an Exercise Physiologist, Human Performance Coach and Keynote Speaker. Jason's programs and keynote messages guide over 1,000 of his clients to develop a true sense of optimal well-being. Professionals, entrepreneurs and corporations hire Jason to educate them on how to align their lives and have a more productive careers. His lifelong martial arts training has taught him how powerful the mind can be.

    Throughout his whole life, he has struggled with many forms of anxiety. After many years of personal research, he has developed techniques to suppress anxious feelings. His passion is coaching people on how to live a healthy lifestyle even when dealing with mental struggles. His upcoming book will give people the steps to overcome anxiety and achieve success. 

    Jason owns BodyXpress Wellness Solutions and produces a podcast TV show in his RV called, Wellness On The Go. He interviews professionals from around the globe with the intent to help listeners discover their optimal well-being.

    REFERENCES MENTIONED
    Jason mentioned a book, The Art of Being Awesome: Proven Techniques to Add to Your Attitude Palette by Stephen Shaner.  Jason own book should be published in 2023 and is entitled, The Enemy Within.

    WHEN YOU'RE READY FOR MORE...
    Here are 2 ways I can help you GROW

     1.  Get on my mailing list so you can learn about upcoming free workshops, collaborative trainings and weekly tips & strategies for those busy entrepreneurs who want to #worklessearnmore (click here)

    2.   Become My Next Success!
    If you want to work less, earn more, I’m working with a select few service based business owners to help them create and implement a game plan so they can have more joy, more profits and more time away from their business.  Schedule your call here.

    During this call, I will walk you through my GROW Equation Business Calculator which will outline the next best steps for you to take so that you can 

    • get known and magnetize high-paying clients
    • ramp up your profits so that you’ll be able to live your desired lifestyle
    • optimize your systems to reclaim more of your precious time!

    If you’re a high-performer and would like to shorten your journey to your next level of success, I’ll recommend the best way I can support you whether this might be: 

    1. VIP Strategy Day where we dive deep into ONE of your main challenges or strategies to your next level of success.
    2. Private 1:1 coaching to help you transform your business.
    3. Join me on a retreat to recharge and refocus your business!

    I can’t wait to help you grow your business your way!

    Share your feedback with me by clicking here and leaving a short voice message!

    22 min
  • Ep. 28 – You Don’t Need To Be On Social Media To Get Clients

    For a long time, we’ve been told that we had to be on social media to get clients!

    • We needed a personal page
    • We needed a business page
    • We needed a group
    • We needed to be on multiple platforms
    • We need to be consistent – show up daily
    • Yada yada

    If all this hustling on social media just feels wrong OR if you’re spending a lot of time (and money) on social media and you aren’t getting clients reaching out to work with you from it … then today’s episode is for you!!

    YOU CAN GET CLIENTS WITHOUT SOCIAL media!!

    I share with you…

    • 20+ reasons to leave social media and what you can do instead!!!
    • Successful case studies of those who have left.
    • What you might consider doing INSTEAD of social media? 



    WHEN YOU'RE READY FOR MORE...
    Here are 2 ways I can help you GROW

    1.  Get on my mailing list so you can learn about upcoming free workshops, collaborative trainings and weekly tips & strategies for those busy entrepreneurs who want to #worklessearnmore (click here).

    2.  Become My Next Success!
    If you want to work less, earn more, I’m working with a select few service-based business owners to help them create and implement a game plan so they can have more joy, more profits and more time away from their business.  Schedule your call here.

    During this call, I will walk you through my GROW Equation Business Calculator which will outline the next best steps for you to take so that you can 

    • get known and magnetize high-paying clients
    • ramp up your profits so that you’ll be able to live your desired lifestyle
    • optimize your systems to reclaim more of your precious time!


    If you’re a high-performer and would like to shorten your journey to your next level of success, I’ll recommend the best way I can support you whether this might be:

    1.        VIP Strategy Day where we dive deep into ONE of your main challenges or strategies to your next level of success.

    2.        Private 1:1 coaching to help you transform your business.

    3.        Join me on a retreat

    Share your feedback with me by clicking here and leaving a short voice message!

    23 min
  • Ep. 27 – Networking Without Talking to Strangers with Guest Michael Whitehouse

    Michael Whitehouse is ‘the guy who knows a guy” and a networking wizard. While networking is one of the oldest marketing strategies, have you ever wondered if it could be your fastest path to cash??  You can become a networking ‘NINJA’!!

    Michael & I discuss:

    • What it takes to become a super-connector
    • How you can identify a ‘great’ networking event
    • The 5 steps to becoming a networking “N.I.N.J.A.” (love this)
    • The essential goal of networking (and it’s probably not what you think)
    • The essential ingredients to grow your business using networking
    • 6 most powerful words you can use in a question


    ABOUT MICHAEL
    Michael Whitehouse is The Guy Who Knows a Guy. In 2014, he came to Groton, Connecticut knowing no one at all. A year later, after diving into networking with both feet, he was a major connector in the local community. In 2020, he went global and began connecting entrepreneurs, investors, speakers and others around the world to people they need to know. He offers his services as a networking concierge, making connections and building strategic alliances around the world. He is the host of the daily Morning Motivation Podcast and the Guy Who Knows a Guy interview podcast.

    www.guywhoknowsaguy.com


    WHEN YOU'RE READY FOR MORE...
    Here are 3 ways I can help you GROW

    1.  Get on my mailing list so you can learn about upcoming free workshops, collaborative trainings and weekly tips & strategies for those busy entrepreneurs who want to #worklessearnmore (click here).

    2.  Join the Facebook group – Think like a CEO with Diana (click here).

    3.  Become My Next Success!
    If you want to work less, earn more, I’m working with a select few service-based business owners to help them create and implement a game plan so they can have more joy, more profits and more time away from their business.  Schedule your call here.

    During this call, I will walk you through my GROW Equation Business Calculator which will outline the next best steps for you to take so that you can 

    • get known and magnetize high-paying clients
    • ramp up your profits so that you’ll be able to live your desired lifestyle
    • optimize your systems to reclaim more of your precious time!


    If you’re a high-performer and would like to shorten your journey to your next level of success, I’ll recommend the best way I can support you whether this might be:

    1.        VIP Strategy Day where we dive deep into ONE of your main challenges or strategies to your next level of success.

    2.        Private 1:1 coaching to help you transform your business.

    3.        Join me on a retreat

     

    Share your feedback with me by clicking here and leaving a short voice message!

    35 min
  • Ep. 26 – A Leader Needs Courage with Guest Amy Riley

    Perhaps you never thought of yourself as the CEO of your business or as a leader – but you are!  According to Amy Riley, every leader needs a little courage.

    Amy and I discuss a topic that is almost always forgotten when it comes to growing & scaling our businesses.

    We have an in-depth conversation around:

    • The sexy part of leadership 
    • Why everyone is a leader including small business owners
    • The difference between a leader and a boss
    • The 4 pillars of courageous leadership
    • What is your ‘leadership legacy’?


    ABOUT AMY
    Amy L. Riley is an internationally renowned speaker, author and consultant. She has over 2 decades of experience developing leaders at all levels. Amy’s clients include Cisco Systems, Deloitte and Google Drive.
     
     Her new book is a #1 international best-seller and is entitled, The Courage of a Leader: How to Inspire, Engage and Get Extraordinary Results.
    www.courageofaleader.com

    WHEN YOU'RE READY FOR MORE...
    Here are 3 ways I can help you GROW

    1.  Get on my mailing list so you can learn about upcoming free workshops, collaborative trainings and weekly tips & strategies for those busy entrepreneurs who want to #worklessearnmore (click here).

    2.  Join the Facebook group – Think like a CEO with Diana (click here).

    3.  Become My Next Success!
    If you want to work less, earn more, I’m working with a select few service-based business owners to help them create and implement a game plan so they can have more joy, more profits and more time away from their business.  Schedule your call here.

    During this call, I will walk you through my GROW Equation Business Calculator which will outline the next best steps for you to take so that you can 

    • get known and magnetize high-paying clients
    • ramp up your profits so that you’ll be able to live your desired lifestyle
    • optimize your systems to reclaim more of your precious time!


    If you’re a high-performer and would like to shorten your journey to your next level of success, I’ll recommend the best way I can support you whether this might be:

    1.        VIP Strategy Day where we dive deep into ONE of your main challenges or strategies to your next level of success.

    2.        Private 1:1 coaching to help you transform your business.

    3.        Join me on a retreat

    Share your feedback with me by clicking here and leaving a short voice message!

    29 min

About Work Less PROFIT More Business Podcast

From the publisher's feed

Tune in each week as Diana Lidstone shares business strategies, tips, and resources so you can work less and profit more.  This business podcast is for established business owners who want to…