Work & Worthiness

In this first Ask Me Anything episode Greer answers these questions submitted by listeners:

1. How to curate the interplay between stock image and original image when branding?
2. How does your brand become recognized and not fade away into the background?

A preview of her answers includes:

• How to establish a vibe for your stock photography that blends with your brand
• What I like to do when planning brand photoshoots for the year
• The difference between product-based and service-based businesses when it comes to brand photography
• Having high standards for your brand and how that makes you stand out in the crowd
• Delivering an exceptional customer experience and why that is one of the most crucial elements of your brand

What Greer's Loving:

• Celebratory Beverage[s]: All Pinot Noirs: Averill Creek Rose, Glup Pais, Tread Softly
• Book: The Year of Yes by Shonda Rhimes
• Song: Slingshot by Zach Seabaugh, Chance Peña
• Business or brand to follow on social media: Simone Grace Seoul
• Wellness practice: Melissa Wood Health

Other links from this episode:

• Unsplash
• Creative Market
• Stills
• BMW logo progression

Stay connected with Greer Frances here:

@iamgreerfrances
www.greerfrances.com

On this episode, I sat down with Tanya Budd, CPA and Business Consultant based in Saskatoon, SK. We had so many great talks about one of the biggest things in business... your finances.

Here's a snippet of what we chatted about:

• The importance & impact of understanding your finances in your business
• Real-life examples of how to approach understanding your finances in a way that isn’t overwhelming and is easily applicable
• What to do when scarcity mindset creeps up for you when you’re looking at your numbers
• How to make decisions based on both data and intuition in your business
• Why rest is one of the top things you can learn to do as a business owner

Tanya knew she wanted more from her life and work so she took a leap of faith. She left her safe, cushy, corporate job in the middle of a global pandemic and started a small consulting firm working with female entrepreneurs.

Fast forward a year and a half, and Tanya has a team of CPAs and administrative/systems professionals working with her and her clients to tackle the big, juicy problems that so many small business owners face. And they see wildly successful results every single day.

Tanya is in her zone of genius when a client comes to her with a problem she hasn’t encountered before. She loves diving in through research and discovery with her team to figure out an innovative way to solve the problem.

Everyone has their own reasons for becoming an entrepreneur, but Tanya’s are freedom, flexibility and the ability to jump on a plane whenever she wants. Tanya loves to travel (her most recent trip was Tulum!); she loves to spend time with her partner, Anthony, and their cats, Georgia and Antoinette; and she loves to play tennis although she admits she’s sh*t at it.

What Tanya's Loving:

1. Celebratory Drink: Aperol Spritz
2. Book: Good to Great
3. Musician: Sam Cook
4. Brand to follow: Harvard Business Review
5. Wellness practice: Reflexology

Connect with Tanya and learn more about her offerings here:

Website: tanybuddcpa.ca
IG: @tanya.budd.cpa
LinkedIn: Tanya Budd

The 7-Figure CEO: Book a consult to learn more here

Join the Rich Bitch Club Here

Stay connected with Greer Frances here:

@iamgreerfrances
www.greerfrances.com

In this solo episode, Greer walks you through her own process of running a business while navigating burnout. Having gone through this cycle a number of times herself, she has become somewhat of an 'expert' on this. In this episode, she walks you through the steps to take if you're experiencing burnout, how to bring more life back into your... well, life, and why boundaries are so important to break the cycle of burnout.

Disclaimer: Greer is in fact not an expert on the subject of burnout and the views and opinions expressed in this episode are from her own experience and self-understanding. If you're experiencing burnout yourself, please seek the support of a trained professional.

Greer's favourite books on burnout:

• The Joy of Burnout by Dina Glouberman
• The Burnout Antidote by Anne Berube

Stay connected with Greer Frances here:

@iamgreerfrances
www.greerfrances.com

On this week's guest episode, I sat down to chat with Lindsay Zarowny, creator of enLihte Hair Powders. Moving to the woods 10 years ago helped Lindsay realize that the most important things to her were simplicity, quality in all areas; including food and nourishment, natural living and connection to the seasons. She is a spouse, mother to 2 young children, homemaker, and gardener of food and flowers.

Finding natural, effective products to support simplicity in self care is really important to Lindsay; and while she was able to find amazing skin care products, she was left with choosing between chemical laden dry shampoos or ineffective powders from the health food store. This led her to start experimenting with different clays to mix up what she always hoped to find in a natural dry shampoo. With help and testing from friends and family to expand shade needs, enLihte hair powders were born to bend time, support feeling refreshed and polished, bringing lightness and ease to your hair care.

Lindsay’s dream is that we all understand that caring for ourselves is necessary and valuable for our own well being, however this looks for an individual. And that from this place of space and love we are able to share ourselves and our gifts with others.

This is an invitation to remember your connection to your personal care products, your hair and how this translates as an added layer of love, with presence.

The name enLihte is a combination of en: a prefix meaning ‘within or in’ + Lihte (Old English) to illuminate, to make light or easy. These are the guiding principles of the offering of enLihte products, that we can enLihte our locks with the light we give to ourselves, with time, intention and care, welcoming lightness and ease into our hair care as way of loving on ourselves.

In this episode we chatted about:

• The journey of creating enLihte
• Building sustainability into your business model
• The importance of staying true to your vision & intention
• Listening to the whispers of cosmic shoves
• Finding the magic in the mundane moments 
• The beauty of hair rituals as showing yourself love
• Bending time with hair care & making rituals in moments
• How to be flexible when building a business based on sustainability and finding the better option
• Sustainability as an idea that extends to your own energy, and the financial aspects of your business, too

Here's what Lindsay's Loving!:

1. Celebratory drink: Spruce-tip Kombucha
2. Book you’re reading or eyeing up: American in Provence
3. Song to listen to or genre of music: Rising Appalachia & Starling Arrow
4. Business or brand to follow on social media: @mamamedicine
5. Wellness practice: Getting out and appreciating nature

I absolutely adored this conversation and episode, and hope you do, too! Lindsay has so generously offered a discount for Work & Worthiness Listeners for enLihte Hair Powders! Use the code ALIGN15 to receive 15% off on the enLihte website: enlihte.ca

Find and stay connected with Lindsay here:
Website: enlihte.ca
IG: @enlihtehair

Stay connected with Greer Frances here:

@iamgreerfrances
www.greerfrances.com

In this solo episode, I unpack the idea of identity and how it relates to our sense of self, our brand, and our businesses.

I cover these topics and questions throughout the episode...

• My own personal examples of identities and labels I have shifted over the years, and am currently shifting in myself.
• How do we shift our identity alongside our business?
• Why it's important to separate certain aspects of our identity from our brand identity.
• Giving ourselves permission to shift our sense of self-identity and our brand identity so we can stay the most authentic versions of ourselves.

Enjoy!
— Greer

Stay connected with Greer Frances here:

@iamgreerfrances
www.greerfrances.com

Megan Smyth is a sales copywriter for trailblazing female entrepreneurs. After realizing three years into her pre-med degree that she was chasing someone else's idea of success, she decided to start her own business–one that allowed her to make her own rules, empower other women, and most importantly, required zero knowledge of organic chemistry.

Through her in-depth research process, personality-filled copy, and pull-no-punches consulting, she helps mission-driven founders distill their vision for change into a powerful message uniquely crafted with equal parts art and science.

In this episode Megan shares: 

• How to find your brand voice and bring your personality onto the page
• Why storytelling is such a powerful tool for your business
• Writing to your audience instead of at them
• Using I versus We in your copy
• The power of being vulnerable and sharing your story
• Tips to keep a consistent newsletter writing practice
• How to find the correct copywriting fit for you
• How to know when you are ready to hire a copywriter

What Megan is loving!

1. Celebratory Beverage: Single-malt Whisky or Negroni
2. Book: I didn’t do the thing today by Madeleine Dore
3. Music: Taylor Swift's new album
4. Brand to follow: @amyporterfield
5. Wellness practice: Taking her dog for a walk in -20

Find & Work with Megan here:
Website: megansmyth.com
Instagram: @copybymeg

Stay connected with Greer Frances here:

@iamgreerfrances
www.greerfrances.com

Please be aware that addictions & workaholism are discussed in this episode.

This solo episode is one of my more vulnerable shares: Talking about my workaholism. I’ve known that I am a workaholic for several years now, but it’s not something I publicly talk about a lot. I mention it nonchalantly and I think people assume I am perhaps saying that as an exaggeration for being busy and working a lot. The truth is, though, I am a workaholic. Not all the time anymore. It’s something I am working through daily and have flair-ups every once in a while. One of which I just went through and why I decided to record this episode and talk about it publicly. This episode is me sharing what my journey of workaholism has looked like, why I feel I am addicted to work, and share the tips that have aided me in helping to curb it. My hope in sharing my journey is that if you are also dealing with workaholism, this episode makes you feel less alone in the struggle.

If you or someone you love is struggling with workaholism, please seek support. Visit https://workaholics-anonymous.org/ for resources and meeting information.

Stay connected with Greer Frances here:

@iamgreerfrances
www.greerfrances.com

Jessica Sealey is many things: Mother. Wife. High-Ticket Marketing + Sales Expert. Multiple-Six Figure Entrepreneur

Her Goal: To help you master your marketing + sales strategies, get booked out in your high-ticket offers, scale to six and multiple six figures through a fun and exciting product suite... all while working less than 20 hours a week.

Jessica started her online coaching business the same day she got targeted for an ad about becoming a coach. Her website and signature offer were created that same day.

2 months later, she booked her first two high-ticket clients and 4 months after that, she was fully booked and on her way to make $280,000 by her second year.

Today, Jessica has helped hundreds of women start, build, and scale their own online businesses, help countless women create six and multiple six figure business, sell out their offers, and quit their jobs... and Jessica herself has generated close to a million dollars in lifetime revenue since 2019.

In this episode Jess shares: 

• How she became the high ticket queen 
• How to work less and make more
• How high ticket can change your business and provide for your lifestyle
• The importance of absolutely loving your content
• Why entrepreneurs create so much unnecessary drama in their business
• How to use energetics & intuition together in your business

What Jess is loving!

1. Celebratory Beverage: Okanogan Sparkling Wine
2. Book: Merry Little Meet Cute by Julie Murphy & Sierra Simone
3. Music: Taylor Swift's new album
4. Brand to follow: @mycoachrachel & @topsievandenbosch
5. Wellness practice: Bubble baths

Find & Work with Jess here:
Website: jessicasealey.com
Instagram: @jessica.sealey

Stay connected with Greer Frances here:

@iamgreerfrances
www.greerfrances.com

In this solo episode, I'm talking about something that is crucial whenever you are looking to work with a designer, and that is: How to have a great relationship with your designer! I talk about it from both the clients' and designers' perspective and cover things like:

• How to make sure you’re a good fit stylistically.
• How to ensure you understand the design process & that it seems like a fit for the way you both work best.
• Setting clear expectations.
• Coming as prepared as possible.
• Staying open to the process.
• Communication, communication, communication.

This a very important topic and one I am clearly passionate about! If you're a designer and want to improve your client experience, this is a great listen. And if you're an entrepreneur looking to hire a designer, this is a must!

Stay connected with Greer Frances here:

@iamgreerfrances
www.greerfrances.com

On this episode, guest Kristen Allen shares her journey to minimalism, how it has evolved for her and her family over the years, and how it can have a profound effect on your marriage & life!

Kristen is a wife, mother, and co-creator of the Minimal Marriage: a program where her and her husband, Brandon, help couples deal with debt & disconnection in their marriages by managing their mess.

Kristen is passionate about coaching people on how to reduce their clutter and consumerism to clear space in their lives for love to grow.

Through the Minimal Marriage, their mission is to re-establish intimacy & deepen connection within the family unit by removing ALL the barriers standing in the way. They work to provide a whole new level of connection in marriages that they didn’t know was possible. They do this by coaching couples to clean up the mess in their homes, their bank accounts and their bedrooms.

If you've been curious about what the heck exactly minimalism is, and how you can make it a part of your life [without getting rid of everything you own], this episode is a must-listen!

Links to What Kristen's Loving:

• Book: Essentialism by Greg McKeown
• Song: Chantal Kreviazuk and Raine Maida — I’m Going To Break Your Heart
• Brand to follow: @mariebarkerwellness

Where to find & work with Kristen:
Email: [email protected]
Website: theminimalmarriage.com
Instagram: @kristen.n.allen

Stay connected with Greer Frances here:

@iamgreerfrances
www.greerfrances.com