Working Girl Talk

Marketing News:

Campaign of the Week:

WORK BREAK

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Welcome to the first episode of 2025! It's a short and sweet "work memo" today and we're talking about the need for more FUN in work and life. It's no secret that burn out is rampant and the world can be a scary place.😬 This is a quick reminder to inject more fun into your daily routine - and when you do, it can lead to creative results.

MARKETING NEWS

WORK BREAK:

From the Summer Olympics to Skims collabs to Crumbl x Kylie, today we're breaking down our favorite campaigns of the year! Boutique agency owner and social media manager Jordan Crump, of The Space Social, joins me as we look back on a year of viral moments and collabs. Let's dive in!

In this episode:

WORK BREAK:

Jordan and I dive into this season of Real Housewives of Salt Lake City and the season finale of Yellowstone. Enjoy!

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It's officially the holiday season! And because this can be a time of stress, sickness and burn out, we're keeping things unserious and fun today.

Specifically, this episode is full of nonsense.☺️

My longtime friend, fellow marketer and, now, Sabrina Carpenter and Kansas City Chiefs Correspondent, Alyssa Leavitt joins Working Girl Talk today! Sit back on your work break and enjoy a reprieve from the sometimes stressful season.

In this episode:

⭐️ A (too?) detailed recap of Netflix's A Nonsense Christmas with Sabrina Carpenter

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I hope you have a great work week, and an even better work break!

Taylor Swift remains on top! Spotify and Apple released their year-end recaps and we need to discuss Walmart’s "tv show" strategy for Black Friday. Let's dive in!

Today's topics & links:

Plus, words of encouragement for our social media managers out there!

Work Break:

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Something HAS changed within me...we're breaking down the marketing of WICKED and Gladiator 2!

Today, we're discussing:

On today's WORK BREAK:

Episode Sources/Links:

Things are getting ...strange online. On today's episode, we're going over Dunkin Donuts' recent halloween campaign and its possible influence by the Nutter Butters unhinged content. I'll share some insight into why "weird" can actually lead to impactful marketing. Since it's Halloween, it's only fitting that things get a little spooky, right?!

On Work Break: Love Is Blind and The Substance

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Greetings from my post-NYC recovery! In this episode, I'm breaking down Advertising Week! It was my first time attending and I'm diving into ALL of it. From top learnings and takeaways (Terry Crews #1 fan alert!) to my tips if you plan to go next year! Plus: is it worth attending?

ALSO! I kick off the show by sharing some news about Working Girl Talk's future. Thanks for your patience as I've grappled with the direction this show needs to go in order to provide the most value. I'm SUPER excited for this new chapter and I hope you are too.

Buckle up, my pop culture-obsessed marketers we're heading into a new era!❤️

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Kelcy Valletta is back!! Join us for a special edition episode to discuss the movie that's taken over the work breaks of millions of people this week: Deadpool vs. Wolverine! 

In this recap:

• A breakdown of the opening scene (obsessed!)

BONUS! Stick around for the end of the episode for a Long Legs recap...if you dare. But seriously, it's a good time.

⭐️ Note: This episode contains spoilers, and due to the nature of the films discussed, more mature references than usual.

FOLLOW Kelcy on Instagram. Make sure to check out her podcast, Unreazon on Apple and Spotify.

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On your Work Break this week, Abby is joined by friend, book publicist and reality tv pro, Madi Scheuer!

You'll hear:

• An official Love Island USA recap