Your package is the #1 communications tool you have that reaches ALL consumers without a marketing budget. You must eventually get it right, before you hit the gas. But who do you hire? It's an ocean of design folks out there with superb graphic design skills. But do they really know CPG? FDA regulation? Take a listen as I give my blistering critique of the con men and, more importantly, share what good pack designers should cost and how to vet them.

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

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