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(1:35) In This Episode: World Class Client Experiences

Many people go into the remodeling business because they have a real interest in designing and building things, which is why they focus on the product and on creating things for their customers. However, the reality is for customers it's not about the product. It's about the experience.

Creating great experiences for your customers is one of the keys to business success. A delighted core client base can provide a lot of value because of positive reviews, referrals and repeat business. In this episode of Remodeling Mastery, Mark will explain how you can create a world class customer experience. It's simpler than you think.

(14:41) Thought Leader Interview with David Lupberger, Author of The Emotional Homeowner

David Lupberger is a former remodeling contractor who now writes books and gives talks on how to make customers for life. Join David and Mark as they discuss how remodeling companies have a unique relationship with their customers that no other service providers have. David explains why it's incredibly important to maintain your engagement with your customers. A remodeler can provide an ongoing service to their customers because remodeling is trust-driven and experience-driven, not price-driven.

"We're in a relationship with people anywhere from three to over twelve months. We are literally working in their home, around their family and so the relationships we have with people are just sincere and fundamental." —David Lupberger