In this episode, hosts Cyrille Filott and Maartje van den Berg discuss fries. And not only new QSR trends in fries (shake fries anyone?), but also the issues potato-growers are facing on the farm. Rabobank analysts Floris van der Sman and Stefan van Merrienboer share their insights on potatoes and fries from farm to consumer. They also talk about the future of the fries value chain: how it might become more transparent, more integrated, and more… sustainable! And as always, we discuss the broader take-aways for other parts of the food sector.