Originally from our series, Do the Woo.

In episode 13, I’m talking with Rebecca Gill from SEO DIY Courses and Web Savvy Marketing. The topic: how to effectively use search engine optimization with your eCommerce site or online store. Rebecca has not only taught people how to use SEO, but she walks the talk as she optimizes her clients’ sites via her agency. Listen to her drop some serious knowledge bombs to help the search engines find your online products, which, of course, leads to better sales.

We chatted about:

* Whether optimizing SEO for an online store is any different than the process used for other sites

* How to make the most our of your product descriptions

* Why you should pay special attention to your product images

* Important factors to keep in mind when creating the mobile version or an app for your online store

* Deciding to use your theme’s built-in SEO vs. a plugin

* SEO plugins and add-ons— and how to use them most effectively

* Local SEO and the effect it has when you are both a brick and mortar store and an online store

* Some extra tips when it comes to search engine optimization and your eCommerce site

Resources mentioned:

* DYI SEO Courses

* Yoast WooCommerce Add-On

* Yoast SEO

Thanks To Our Podcast Sponsor: ServerPress

Transcript

You can also download the transcript of this show: Do the Woo Transcript May 25 2016.

Bob Dunn: Hey everyone, welcome to episode 13 of Do the Woo, a podcast for Woo Commerce shop owners. Bob Dunn here, also known as Bob WP on the web. Today we are talking about search engine optimization and your online store. What better guest to have on the show than one of my good friends, Rebecca Gill, with DIY SEO courses and web savvy marketing? Welcome to the show, Rebecca.

Rebecca Gill: Thanks Bob, thanks for having me!

Bob Dunn: You bet. Now before we learn more about everything that Rebecca does, and we dive into the SEO, I’d like to give a shoutout to our sponsors, ServerPress. ServerPress is home to desktop server, the easiest way to install and run WordPress locally on your computer. With just a few clicks you can set up a new WordPress site and even migrate them to live or to staging servers. Additional features like the ability to bypass having to log in, make working locally with WordPress even easier. Download Desktop Server for free today at ServerPress.com and find out why everyone loves working locally with WordPress and Desktop Server, including myself.

We’re going to dive into SEO. Rebecca, you’ve owned and operated Web Savvy Marketing for years, and then you recently launched your SEO courses. Tell us a bit more about who you are and what you do.

Rebecca Gill: I am a Michigan native and I founded Web Savvy Marketing— 7 years ago in July, actually. For Web Savvy, we do custom design and a lot of SEO work for clients internationally.

Originally from our series, Do the Woo.

In episode 12, I had the pleasure of chatting with Shawn Hesketh of WP101 and Daniel Espinoza from Shop Plugins. Both are deeply immersed in the WooCommerce and education space. Join us as we look at the challenges in learning WooCommerce and how as shop owners we can take the best steps in understanding how to set up and use WooCommerce.

Thanks To Our Podcast Sponsor: SiteLock

Originally from our series, Do the Woo.

In episode 11, I share with you some insights about how to take advantage of testimonials for your online store— and taking it a step further, how to turn them into stories.

I talked about:

* The difference between a testimonial and a review.

* Where to find customer testimonials

* How to ask the right questions

* How to use testimonial plugins,  including my thoughts on testimonial sliders

* How to tell a memorable customer story on your eCommerce site

Thanks To Our Podcast Sponsor: ServerPress

Originally from our series, Do the Woo.

In episode 10,  I’m talking about the so-called essential and must-have WooCommerce plugin and extension lists. I’ve seen plenty in my time. When I saw, yet again,  someone asking for such a list, it inspired me to do this show. Think about it. Think of what eCommerce encompasses and then consider all of the different sites that use WooCommerce for online sales. Also, consider all the options of products and services you can sell. Then tell me if there is an essential list of WooCommerce plugins and extensions—ones that every online shop owner needs. In this show,  I talk about the illusion of such lists.

Thanks To Our Podcast Sponsor: SiteLock

Originally from our series, Do the Woo.

In the ninth episode of the Do the Woo podcast, we thought we would explore what WooCommerce Connect is all about, in light of the announcement last week. If you haven’t heard about it yet, check out that link and get involved with beta testing its first feature.

A post on WooThemes dove into some of the details and summed it up as:

We’re building a way to connect services to WooCommerce that makes use of hosted components to simplify the process and create a better experience.

I jumped into it over this last weekend and must say that I was impressed and can see some positive potential for WooCommerce users,  as far as making the experience of using Woo that much easier.

I hope you join us as I talk with Jeff Stieler who is a Code Wrangler at Automattic. Having worked with—‚and continuing to work directly on WooCommerce Connect— he shares his insights with us.

What we chatted about:

* What exactly WooCommerce Connect is and who it’s for

* WooCommerce Connect and Jetpack

* What does this mean for the plugin WooCommerce

* The future of this service and how it plays into WordPress.com

Thanks To Our Podcast Sponsor: ServerPress

 

Originally from our series, Do the Woo.

In episode 8, I have the pleasure of interviewing Steven Sahsen from XeroShoes.com, where they sell lightweight performance recreation sandals. I first met Steven at WooConf, 2016 where he participated in a panel discussion of shop owners. Once I saw him there, I knew I needed to get him on the show. Steven shares with us some insights about why he chose WooCommerce for his site, as well as challenges and some tips for shop owners when deciding on what eCommerce platform to choose. He gives us an inside look at selling apparel online and how the customer has changed as more and more people move to online shopping. We end the show with some fun thoughts when it comes to switching from the mindset shop owner to the brain of an online shopper..

Thanks To Our Podcast Sponsor: SiteLock

Originally from our series, Do the Woo.

Our seventh episode is all about you. It’s short and sweet. I am asking you, what you would like to hear us talk about on future shows.

It’s Your Turn

Go ahead, tell us by leaving a comment.

Originally from our series, Do the Woo.

In the sixth episode of the Do the Woo podcast,  I went in a different direction in the form of an audio version of my presentation from WooConf earlier this month. The talk was titled: Building an Online Training Business with WooCommerce. Although you may not be specifically looking at online training, I think you’ll be left with some useful takeaways as I offer give you some of the insights and experiences I had when first diving into eCommerce—and how I used it to sell services vs. products.

You can also see a video of my presentation here.

Our Sponsor: ServerPress

Originally from our series, Do the Woo.

The fifth episode of the Do the Woo podcast comes to you, for the second time, straight from Austin, Texas and the second yearly WooConf, a WooCommerce conference for shop owners, designers, developers and everyone between. Last week I did three interviews with some membership experts. This time around we are going to hear from a few people who attended WooConf.

I walked the floors with my iPhone and lapel mic and approached people randomly, asking them to introduce themselves and give us any of their thoughts on the conference and WooCommerce. It also gives you a peek at the diverse range of people who attended.

As a bonus, I recorded the audio of the video that welcomed everyone to the conference.

Check out my wrap-up post on WooConf 2015.

Thanks To Our Podcast Sponsor: GoDaddy

Originally from our series, Do the Woo.

The fourth episode of the Do the Woo podcast comes to you straight from Austin, Texas and the  second yearly WooConf, a WooCommerce conference for shop owners, designers, developers and everyone between. Being there presented the perfect opportunity  to do a special WooConf podcast. I interviewed three good friends, colleagues and membership site experts on the topic of using WooCommerce for your membership site, as well as the future of niche subscription membership sites.

So join me as we hear Brent Shepherd, Beka Rice and Chris Lema share their thoughts, insights and expertise.

Thanks to Our Podcast Sponsor: GoDaddy