Originally from our series, Do the Woo.

In this third episode, we hosted our very first guest. Patrick Rauland, WooCommerce Product Manager at Automattic, joins me to share his wealth of Woo knowledge and experiences. Patrick was my sounding board when I first started thinking about this podcast. We both came to the conclusion that many challenges that WooCommerce shop owners face aren’t solely on the tech side of things. Take a listen to hear what he had to say.

What we chatted about:

* The misconceptions of starting a eCommerce site

* How to make sure you are taking the right steps at the right time

* The most overlooked piece when it comes to marketing

* The role social plays in your eCommerce shop

* The success of niche membership sites and what we can expect in the future

And lastly, I asked Patrick to put on his customer hat and answer some fun questions on his own shopping experiences.

You can find him at Patrick’s Programming Blog or on Twitter @BFTrick.

I’ll see you around.

Originally from our series, Do the Woo.

In this second episode, I am talking about the challenges of moving from a brick-and-mortar shop to an online store. Even though you will be looking at the same concepts, such as sales, marketing, etc., there is a big difference between doing them in your shop in the mall vs. online and you need to adapt to new tools and strategies.

I talked about:

* How startup costs can differ

* Selecting a small product line to start with

* The uniqueness of an online customer

* Marketing and how to approach it for online

* How much social plays a role in both scenarios

* Redefining sales online

* The importance of an eCommerce strategy

Thanks to Our Podcast Sponsor: Cosmos Plugin

The only dynamic content generator plugin for WordPress. Works seamlessly with WooCommerce products.

Originally from our series, Do the Woo.

In the first episode, we are looking at not only the broad sense of what eCommerce is, but more importantly, when people are moving into the eCommerce realm, what expectations they bring with them. This can play a huge role in the success or failure of their efforts.

I talked about:

* How everyone brings their own expectations to the table when starting in eCommerce

* How those expectations are generated from outside sources

* Some of the major reasons small businesses and individuals dive into eCommerce

* The misconception:  the bigger the reach, the easier the sell