This end-of-year RaboTalk Growing our Future episode features Blake Holgate and Katie Rodwell reflecting on a year that has challenged our food and fibre sector to adapt. They share insights from conversations they’ve held with farmers and industry leaders and discuss key themes which have ranged from farmer resilience, the value of open dialogue, the power of working with family and how sustainability conversations have matured.

This episode wraps up the year with optimism for the future as they discuss opportunities ahead, especially with on farm efficiencies and agri tech.

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Show Notes:

In this special end-of-year episode, Blake and Katie look back on a busy 2024 for food and fibre, discuss the key themes that emerged from conversations with farmers and industry leaders, and share what they’re looking forward to in 2025. From farmer resilience and market shifts to the role of teamwork in good business, this episode wraps up the year with honest reflections and optimism for the future.

A Year of Rapid Change in Food and Fibre

Blake and Katie open by acknowledging how turbulent the past year has been across the rural sector. Policy shifts, fluctuating markets and a challenging operating environment have shaped decision-making on farm and prompted farmers to rethink aspects of their business. Despite that volatility, both hosts heard strong examples of farmers adapting, up-skilling and staying focused on what they can control.

Leadership and Learning Through Conversation

One of the standout themes for Blake this year has been the value of conversation. Through interviewing a range of guests, he’s noticed that many of the most effective operators share a commitment to listening, asking questions and continually learning. Katie agrees, reflecting on how different perspectives from across the value chain have broadened her thinking and highlighted the importance of open dialogue during change.

The Power of Diverse Voices

Katie’s highlight has been the number of younger and emerging leaders stepping forward. Whether through Future Farmers NZ, Nuffield scholars or on-farm innovators, she’s encouraged by the energy and purpose coming from the next generation. Both hosts note that having a mix of ages, backgrounds and roles at the table leads to better decisions and a more resilient sector.

Taking a Team Approach

Another recurring insight is the strength that comes from teamwork. Guests repeatedly emphasised the importance of bringing partners, staff, advisers and family along for the journey. Blake notes that the most successful farm businesses are not solo efforts; they’re built on clear communication, shared goals and backing each other through the tough periods.

Opportunities on the Horizon

Looking ahead, Blake is optimistic about the opportunities in front of New Zealand farmers. Market signals continue to evolve, and while pressure remains, he believes the sector is well-positioned to capture value through efficiency, quality and strong relationships with consumers and processors. Katie adds that she’s excited to keep telling stories of innovation and progress, especially as agri-tech solutions become more accessible and farmers look for tools that support better decision-making.

Appreciating the Rural Community

Both hosts close by acknowledging the privilege of sitting down with so many farmers and sector leaders throughout the year. The generosity, honesty and passion of the rural community continue to inspire them. They express their thanks to listeners for tuning in, sharing feedback and helping shape the direction of the podcast.

Key Takeaway

Despite a challenging year, there is strong momentum across the sector. Farmers are adapting, collaborating and exploring new opportunities, and the conversations throughout 2024 show a community committed to continuous improvement and long-term resilience.