On this episode of the Six Five Webcast Enterprising Insights, host Keith Kirkpatrick shares his insights on Adobe MAX - the company's annual conference that unveils new product innovations tailored for the creative community.

This discussion covers:

• Highlights from Adobe MAX and key product updates

• The introduction of new AI and generative AI capabilities in Creative Cloud applications, including Photoshop and Premiere Pro

• The critical importance of adhering to responsible AI development principles, especially regarding IP and licensing for commercial applications

• Adobe's dedicated approach to incorporating customer feedback into its ongoing innovation efforts, ensuring it remains at the forefront of the creative software industry