Write Publish Market

In this episode, Jodi shares three practical tips to help business owners prepare now for a 2026 book project. From clarifying the book's role in your business to making time for the work and organizing existing content, Jodi walks through the early steps business owners and leaders should take to set up a smooth writing, publishing, and marketing process.

Time Stamps:

00:00 – Introduction and setting the stage for 2026

01:20 – Why planning ahead matters for big projects like a book

02:30 – Tip 1: Plan for the long term and clarify your book's role in your business ecosystem

06:15 – Tip 2: Prepare well and make space on your calendar

10:45 – Tip 3: Brain dump your content library to jumpstart writing

14:00 – Recap of three tips and encouragement to start preparing now

15:30 – Book brain dump resource and repurposing masterclass

17:00 – Closing remarks

Keywords:

book planning, book writing strategy, book marketing, publishing plan, author strategy, vision board goals, business book, content repurposing, project planning, writing schedule, publishing timeline, book ecosystem, time management for authors, 2026 planning, book launch prep

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

Book Brain Dump Exercise: https://bit.ly/bookbraindump

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1TCCZa4ienHiubvHL5mkUKMwGWODHQAKZ289EXvOQkQ8/edit?usp=sharing

In this episode, Jodi shares a final behind-the-scenes look at the third edition of Write.Publish.Market. She talks about on the production process, launch preparations, and the strategic updates that shaped this revised edition. Jodi also discusses why book marketing is a long game and how smart planning, the right book team, and intentional updates can set a book launch up for long-term success for business owners writing books.

Time Stamps:

00:00 – Introduction and launch day excitement

01:15 – Why book marketing is a long game

03:10 – Production phase: from Word doc to real book

06:20 – Assembling the book team and cover design decisions

09:45 – Launch planning: email sequences, tech prep, and strategy

12:00 – Updating the book content and structure for a new edition

16:30 – Using the book as a business asset and funnel

19:00 – Final reflections, key takeaways, and launch invitation

Keywords:

book launch, book marketing, behind the scenes, book production, copy editing, typesetting, cover design, book team, publishing strategy, self-publishing, hybrid publishing, author platform, book funnel, book promotion, book update, marketing strategy

Resources Mentioned:

Write.Publish.Market., 3rd Edition: www.jodibrandoneditorial.com/book

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1xd0QusQZh1Nrox6i0-NBhRyfITKwFmMwtNjPv2GkYt0/edit?usp=sharing

In this episode, Jodi shares why podcast guesting is one of the most effective and underutilized strategies for authors who want to market their books long term. She explains how guest appearances help you repurpose content, build trust with new audiences, and shorten the sales cycle—making podcast guesting a powerful tool in your overall visibility strategy.

Time Stamps:

00:00 – Welcome and introduction 01:10 – Why podcast guesting belongs in your book marketing plan 03:00 – Reason #1: Repurposing guest appearances as long-term content 07:30 – Reason #2: Leveraging the host's know-like-trust factor to warm up new audiences 14:00 – Bonus: How podcast guesting connects directly to sales multipliers 16:30 – Sponsor break: Coffee and Commas newsletter 18:00 – The importance of shortening the sales cycle with podcast appearances 23:00 – Reason #3: Helping audiences get to know you faster (voice, personality, expertise) 28:15 – Bonus tip: Why guesting works long after your book launch 34:00 – Ongoing marketing, quarterly visibility pushes, and ROI from your book 38:30 – Wrap-up and closing thoughts

Keywords:

book marketing, podcast guesting, visibility strategy, content repurposing, know-like-trust, author platform, book launch, business growth, sales cycle, sales multipliers, evergreen marketing, author visibility, marketing ecosystem, ROI for authors, business owners writing books, leaders writing books, book writing for business owners, books writing for leaders

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

Write Publish Market Episode 170: Sales Multipliers and Your Book: http://www.jodibrandoneditorial.com/write-publish-market-podcast/170

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/15DsDOgy4u0qDyLPeM1FFDdGeI-XeYdSL-TX10-o-5Po/edit?usp=drive_link

In this episode, Jodi explains why direct sales have become the future of independent publishing and a must-have strategy for business-owner authors. She shares the pros and cons of selling books directly, why it offers more control, and how it helps you increase ROI by using customer data, sales multipliers, and bundling strategies.

Time Stamps:

00:00 – Welcome and episode introduction

01:00 – The shift away from Amazon and third-party sellers

03:00 – Industry insight from Joanna Penn on direct sales as "the future"

05:30 – Why control matters for business-owner authors

09:00 – Print-on-demand eliminates storage headaches

12:00 – The real costs of selling direct (and why they're manageable)

15:00 – The pros: customer data, retargeting, and sales multipliers

20:00 – Bundling strategies and increasing the value of each sale

24:00 – Comparing royalties: direct vs. Amazon

29:00 – Why third-party sellers don't care about your business growth

34:00 – The ROI of direct sales and next steps for authors

38:00 – Final thoughts and wrap-up

Keywords:

direct sales, book marketing, author profit, sales multipliers, bundling, print on demand, self-publishing, independent publishing, ROI for authors, author platform, business ecosystem, book as marketing tool, customer data, Amazon alternatives

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1CKCFcVHZun2eNGJeHefygLh0Vzm0qu0aDpVk52ttaP0/edit?usp=sharing

In this episode, Jodi highlights the most common red flags that signal a book was not professionally published. She explains why issues like poor typesetting, weak cover design, excessive typos, and missing required elements can undermine an author's credibility and the book's effectiveness as a business asset. Jodi also points listeners to the IBPA Industry Standards Checklist as an essential tool for ensuring self-published and hybrid books meet professional publishing standards.

Time Stamps: 00:00:00 - Introduction to the Podcast Welcome to the Right Published Market podcast, where business owners learn about using books as marketing assets.

00:01:00 - Signs of Unprofessional Publishing Discussion on the importance of professional publishing and the potential pitfalls of DIY publishing.

00:01:55 - Red Flag #1: Unprofessional Design Exploring the significance of typesetting and design in making a book look professional.

00:04:16 - Red Flag #2: Too Many Typos The impact of typos on a book's credibility and the importance of professional editing.

00:05:41 - Red Flag #3: Poor Cover Design Key elements of effective book cover design and common mistakes to avoid.

00:07:48 - Red Flag #4: Incorrect Order of Matter The importance of following industry standards for the order of sections in a book.

00:09:13 - Red Flag #5: Missing Required Information Discussing essential elements that should be included in a book, such as copyright information.

00:10:59 - Utilizing IBPA Standards Encouragement to use the Independent Book Publishers Association standards for self-publishing.

00:12:35 - Conclusion and Final Thoughts Recap of the importance of professionalism in publishing and resources for authors.

Keywords:

book publishing, professional publishing, self-publishing standards, hybrid publishing, typesetting, book design, book cover mistakes, copyediting, proofreading, typos in books, book structure, copyright page, IBPA standards, independent publishing, business owner authors, book marketing asset

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

IBPA Industry Standards Checklist: https://www.ibpa-online.org/page/standards-checklist-download

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1JXjzuG9U7D8hWD9wW8YOdGii0Rtrge48H2cgUCSI1cQ/edit?usp=sharing

In this episode, Jodi and guest Robbie Samuels discuss the allure of bestseller status, whether it's worth pursuing and the pitfalls of paying for such titles, and the importance of a well-planned book launch. Robbie emphasized that while hitting number one can be a byproduct of a well-executed launch, it doesn't directly translate to financial success.

Time Stamps:

00:00:01 - Welcome to the Podcast Introduction to the Right Published Market podcast and host Jody Brandon.

00:00:44 - Introducing Robbie Samuels Overview of Robbie Samuels' achievements and contributions to the book publishing industry.

00:01:27 - The Allure of Bestseller Status Discussion on the importance and implications of achieving bestseller status.

00:02:00 - Should You Pay for Bestseller Status? Robbie shares insights on the value of bestseller status and the pitfalls of paying for it.

00:03:45 - The Reality of Bestseller Metrics Understanding the difference between bestseller status and actual book success.

00:04:57 - The Importance of Reviews Why reviews matter for book sales and credibility.

00:05:28 - Launch Day vs. Publication Day Clarifying the difference between launch day and publication day.

00:09:10 - The Soft Launch Concept Explaining the soft launch period and its significance in the book launch process.

00:10:56 - Building Your Launch Team How to effectively create and manage a launch team for your book.

00:12:07 - The Role of Reviews in Marketing The impact of reviews on marketing and sales strategies.

00:19:10 - Managing Your Launch Team Best practices for engaging and managing your launch team throughout the process.

00:26:50 - Book Recommendation Robbie shares a book recommendation: "Entrepreneurial You" by Dori Clark.

00:28:30 - Closing Thoughts Final remarks and resources for aspiring authors.

Keywords:

book launch strategy, Amazon reviews, bestseller status myths, publication day vs. launch day, author credibility, book marketing for business owners, launch team management, pipeline building with books, verified reviews, entrepreneurial book publishing, biz book PubHub, book launch brainstorm

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Launch Your Book: An Entrepreneur's Guide to Reviews That Drive Revenue by Robbie Samuels Smallest Big Results: Launch a Successful Offer No Matter the Size of Your Email List by Robbie Samuels Biz Book PubHub (Robbie's community hub with resources, experts, virtual networking, and Kindle campaigns) Exactly What to Say by Phil M. Jones Entrepreneurial You by Dorie Clark

About Our Guest:

Today's guest is an award-winning author with three books, 650+ Amazon reviews, and 30 #1 Best Seller ribbons across four countries.

Entrepreneurs use his "Don't Just Hit Publish; LAUNCH Your Book!" strategies to get 50+ Amazon reviews and build a revenue pipeline.

He founded the Biz Book Pub Hub to connect entrepreneurs with experts who will help them become successful authors. He also hosts the Hub podcast, free virtual networking events, and Kindle Cross-Promotion Campaigns.

Please join me in welcoming… all the way from his home in the Philadelphia suburbs – a TEDx speaker and HBR contributor – Robbie Samuels.

LINKS:

https://www.robbiesamuels.com

http://www.BizBookPubHub.com

Complimentary 30-minute book launch brainstorming session: http://www.BookLaunchBrainstorm.com

Podcast (400+ episodes!): http://www.robbiesamuels.com/HubPodcast

Books: http://www.CroissantsvsBagels.com

http://www.SmallListBigResults.com

http://www.BreakOutofBoredom.com

Other notable links:

http://www.robbiesamuels.com/NPR

http://www.robbiesamuels.com/TEDx

http://www.robbiesamuels.com/HBR

http://www.robbiesamuels.com/news

Social media:

http://www.linkedin.com/in/robbiesamuels

http://www.facebook.com/robbiesamuels

http://www.instagram.com/robbiesamuels

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1bB1pgLYT7dqgK_OG0nzUXnarBb2DL1wKMI_pxSfGByU/edit?usp=sharing

In this episode, Jodi breaks down three major areas where business owners often misdirect their energy when it comes to writing, publishing, and marketing their books. From stressing over page count to chasing Amazon bestseller status to going all-in on launch week alone, Jodi shares what to focus on instead—and how shifting your attention can lead to long-term visibility, credibility, and business growth.

Time Stamps:

00:00 – Welcome + overview of the episode

01:20 – Why traditional book marketing advice doesn't always apply to business owners

02:35 – Focus #1: Word count and message > Page count

06:40 – Focus #2: Amazon bestseller status is a vanity metric

10:00 – The importance of choosing the right book categories

12:30 – Focus #3: Stop putting all your energy into launch week

15:25 – Think of your book as a launch pad, not a finish line

18:10 – Recap: Three key focus areas to redirect your energy

19:45 – Closing thoughts + encouragement to play the long game

Keywords:

book marketing strategy, business book publishing, Amazon bestseller myth, page count vs. word count, long-term book marketing, book launch week advice, author visibility, business growth with books, book success metrics,book publishing for entrepreneurs

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

📘 Launch Your Book by Robbie Samuels: https://amzn.to/4eYkuUZ

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1Hbv03PTls08xuCyhImRUlHod4wIrojjiAH8M52HxTq0/edit?usp=sharing

Think writing your book is the hard part? Think again. In this episode, Jodi busts five of the most common myths that trip up business owners navigating the book writing, publishing, and marketing world.

Time Stamps:

00:00 – Welcome and episode introduction

01:25 – Myth #1: You need to cast a wide net

03:10 – Reality: Go narrow and deep with your target audience

04:18 – Myth #2: If you write it, readers will find it

06:05 – Reality: Strategic marketing is key to visibility

07:55 – Myth #3: No platform means no point in publishing

10:00 – Reality: Followers ≠ readers or buyers

12:15 – Myth #4: The work is done after writing

14:00 – Reality: Marketing is an ongoing, long-term effort

15:45 – Myth #5: There's a right and wrong way to publish

18:00 – Reality: The "right way" depends on your goals and business model

20:00 – Final thoughts and encouragement

Keywords:

book marketing myths, business book publishing, author platform, self-publishing vs traditional publishing, book launch strategy, book as a business asset, target audience for authors, entrepreneur book writing, long-term book marketing, book success planning

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1TOucDCuvLXoe4QQYG-p7_EzZzKVCOm-mG46FDK6sItM/edit?usp=drive_link

In this episode, Jodi shares a progress update on the relaunch process for the third edition of Write.Publish.Market. She discusses self-editing, beta reader feedback, working with her copy editor, and how she's using strategic pockets of time to prepare sales pages and other launch materials/plans. Jodi emphasizes the importance of ongoing book marketing rather than focusing solely on launch day and invites listeners to join her email list for exclusive updates as the release approaches.

Time Stamps: 00:00 Manuscript progress and beta feedback 04:06 Publishing process and book marketing prep

Keywords: business book marketing, book publishing, self editing, manuscript revision, beta readers, beta feedback, Google form feedback, book production process, copy editor, sales page, pre order setup, email list, book wait list, book updates, editorial content strategy, book launch, bonus resources, workbook exercises, edit letter, edit memo, copy edit style sheet, typesetting, shopping cart, upsells, downsells, order bumps, tripwires, sales multipliers, Amazon bestseller status, long term book marketing, book visibility

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1DqHEQQAfRXsnWgK1b0lAgt1Jp6moS27o5FkFbmFWHSo/edit?usp=sharing

In this episode, Jodi welcomes podcast coach Kim Stewart to discuss how nonfiction authors can use podcast hosting and guesting as powerful, long-term book marketing strategies. Kim shares insights about the evolving podcast landscape, tips for simplifying the process of starting a podcast, and creative ways to repurpose podcast content to support both book writing and business growth.

Time Stamps: 00:00 Podcast strategies for book marketing 03:32 Guesting grows your podcast audience 06:38 Podcast hosts' networking advantage 09:59 Using podcasts for business leads 14:00 Embracing breaks and authenticity 16:51 Social media and content strategy insights 19:54 Revision process / linking content resources 22:57 Podcast gratitude

Keywords: podcasting, podcast host, podcast guesting, book marketing, nonfiction authors, business owners, book publishing, long-form content, content creation, content repurposing, author platform, marketing strategy, book launch, collaboration, email list, audience growth, podcast collaborations, capsule podcast, private podcast, lead generation, content pillar, social media, behind the scenes, attention span, podcast length, solo episodes, guest interviews, editorial calendar, revision process, content hub

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite Jenna Kutcher's Capsule Podcast (on building your email list) John Lee Dumas's Capsule Podcast (on starting a podcast)

About Our Guest:

Kim Stewart is a podcast coach for authors and host of the Book Marketing Mania podcast. She helps nonfiction authors reach more readers as a podcast host and guest. When she's not strategizing with clients, you'll find her in Dallas enjoying time with her family, and indulging in coffee, caramel and Friends reruns.

Website: https://kimstewartmarketing.com

Book Marketing Mania podcast: https://kimstewartmarketing.com/podcast/

Instagram/Threads: https://instagram.com/kimstewinspired

Linkedin: https://www.linkedin.com/in/kimstewartmarketing/

Start Your Author Podcast checklist: https://kimstewartmarketing.com/checklist

Book a Strategy Session with Kim: https://kimstewartmarketing.com/coaching/

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/135hQ3GfcecPXS8F1ElNa3LASVqMotqTkMK1tjfsmtIY/edit?usp=sharing