Write Publish Market

In this episode, Jodi presents three easy tips/strategies for staying on track with your book writing project as a busy business owner: setting deadlines, establishing progress goals, and scheduling consistent "book time" to effectively manage and complete the project.

Time Stamps: 00:00 Publishing Timeline and Productivity Tips

04:39 "Realistic Goals: Scheduling for Success"

06:56 "Take the First Step"

Keywords: book writing, business owner, publishing, marketing asset, book publishing strategist, writing project, book production schedule, book launch plans, manuscript, calendar, writing schedule, goal setting, deadlines, progress goals, supported CEO, realistic goals, writing time, revise, research phase, self editing, book marketing, copy editor, typesetter, cover designer, non negotiables, schedule, industry experts, writing tips, imposter syndrome, mindset, book revision

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

Write Publish Market episode 181: Revising Write.Publish.Market. in 2025 (Part 3)

Write Publlish Market episode 152: The Role of Capacity for Business Owners Writing Books with Ginny Krauss and Elli Runkles

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1qLBxVsi-WOQNSXzxxZmAfrL1GuqOVqWIHoO7pAwzlHU/edit?usp=sharing

In this episode, Jodi and guest Isabelle Knight discuss author branding as well as the importance of understanding your ideal readers and creating a compelling author brand story. Isabelle shares her journey from being a publicist in film and television to helping authors leverage PR and brand-building strategies to connect with their audiences. They explore the challenges of book marketing for business owners and how authentic engagement can transform book marketing from a task to an opportunity.

Time Stamps:

[00:00 Launching Indie Publishing Support Business

04:16 Defining Author Brand Essentials

08:12 Rethinking Author Bios

11:16 Author Branding through Personal Storytelling

14:02 Reframing Book Promotion Positively

18:05 Narrow Your Audience for Growth

21:51 "Reflecting on Book's Purpose"

25:35 "Podcast Appreciation and Sharing"

Keywords: book publishing, marketing asset, business owners, entrepreneurs, writing a book, publishing industry, Jodi Brandon, Isabel Knight, Build Your Author Brand, author brand, indie authors, self-publishing, traditional publishing, author bio, book marketing, ideal reader, book sales, book cover design, business growth, speaking engagements, publicist, mindset shift, connection piece, writing process, author story, book release, reader engagement, brand story, publicist expertise, client relationships, book marketing challenges

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

Build Your Author Brand podcast I'm Sorry You Feel That Way by Rebecca Waite The Mountain is You by Brianna Wiest

About Our Guest:

With a career spanning over two decades as a top-tier publicist, Isabelle Knight has worked alongside industry titans in film, television, and publishing, including the likes of JK Rowling and the BBC.

Isabelle runs the online consultancy, Build Your Author Brand—working with Authors of both fiction and non-fiction, to teach the crucial tools and strategies to raise their profile, grow a readership, and increase their overall success.

www.buildyourauthorbrand.co.uk

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1314qXZTTH6s3AQzu7RnTaw-Z1hnmnTmo6CpHmvOQC2Q/edit?usp=sharing

In this episode, Jodi updates listeners on her current book revision project, focusing on the unexpectedly detailed process of revising the working table of contents and organizing new material into chapters. Jodi shares her strategy aroumnd deciding to self-publish once again, discusses plans to incorporate a pre-order option, and talks about considerations for assembling her book team..

Time Stamps: 00:00 Revising Third Edition Contents

03:14 Endless Research vs. Writing Transition

06:23 "Managing Writing Projects Effectively

Keywords:

book publishing, marketing asset, business owner, Jodi Brandon, book revision, writing phase, table of contents, self publishing, Amazon, hybrid publisher, writing schedule, book team, pre order, copy editor, book launch, business development, organizational productivity, holiday season, manuscript, writing schedule, mini projects, book revision process, business growth, industry experts, business experiences, client gifts, holiday season gifts, writing material, book strategy, book market, business strategy

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1ADsqexmBITVMTwvegggACw_UyauEi2IGcMkUNTXvvqc/edit?usp=drive_link

In this episode, Jodi interviews Nailah Harvey for a conversation about the impact of book writing on professional growth. Nailah reflects on her journey from traditional teaching in South Korea to coaching clients on book writing and influence-building. They discuss the challenges of maintaining a daily writing habit, the importance of a supportive network, and the parallels between teaching and book coaching. Nailah also outlines her doctoral focus on writing literacy for Black high school students and shares insights on creating a robust framework within nonfiction books. Jodi and Naiah conclude their conversation by emphasizing the need for external feedback, continuous learning, and leveraging a book for new opportunities.

Time Stamps: 00:00 Discussing memorable book title and influence.

03:22 Wrote book using journal to answer questions.

06:49 Researching comma use led to book writing.

12:43 Writing a book is simple, not easy.

13:21 Love editing; struggle removing unnecessary parts.

19:45 Develop a framework for effective content leverage.

22:35 New York Times mention boosted business success.

24:03 Writing a book is just the beginning.

27:13 Connect via website nharv.com, social media, YouTube

Keywords: college roommate, daily writing habit, re-engaging with projects, career path, traditional teaching, book writing, increasing influence, passion for education, creative projects, stepping out of comfort zone, supportive network, teaching, book coaching, strategy, writing literacy, Black high school students, educational outcomes, dissertation topic, literacy and writing, writing a book, professional editing, self-editing, external feedback, podcast, social media hashtag, storytelling elements, project evolution, thought leadership, coaching programs, speaking engagements, New York Times mention

Resources Mentioned: Atomic Habits by James Clear Get Good with Money by Tiffany Aliche

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

About Our Guest:

Nailah Harvey is a 10x-published author, book coach, and book editor—mentioned in The New York Times—with a goal to teach educators and leaders how to organize their subject-matter knowledge into a thought leadership book. With over 10 years of dedicated writing and teaching experience (in America and South Korea), Nailah has secured her position within a niche not often occupied by women of color and she seeks to share with the world her superpower—the ability to write one's expertise with clarity.

Amazon link to "Book-fluence: How to Write a Book to Position Yourself as a Leader in Your Industry": https://amzn.to/3DhEZ0r

Subscribe to Nailah's YouTube channel: https://youtube.com/@nharvdotcom?si=MIacLmoVSJOBprAh

Follow Nailah on Instagram: https://www.instagram.com/nharvdotcom/

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/12Hn2rIwO8qxbBO2Pc9n7JXSwIgbX0H0_9UN_3Mv2DWs/edit?usp=sharing

In this episode, Jodi breaks down the complexities of book marketing for business owners writing books, emphasizing that while writing may seem challenging, the true test lies in the sustained, strategic efforts required for long-term visibility and success. Jodi discusses how to prioritize marketing activities, avoid burnout, and play the "long game" by focusing on efforts that align with your business goals rather than short-term and/or vanity metrics. Listeners will gain valuable insights into developing a personalized and effective book marketing strategy that evolves over time.

Time Stamps: 00:00 Prioritize sustained effort for successful book marketing.

00:01 Why marketing, not writing, is the hard part

00:46 Prioritizing marketing activities for long-term success

03:25 Strategies for different book life stages

05:24 Practical tips and avoiding burnout

05:55 Writing isn't the hard part; strategic marketing is.

07:13 Plan strategically for successful long-term book marketing.

Keywords: book marketing, book sales, business book, book publishing, book publishing strategy, writing a book, marketing a book, book launch, pre-launch activities, launch week, post-launch strategies, book marketing strategies, sustained marketing, long-term visibility, vanity metrics, converting sales, social media marketing, brand development, visibility, business owners, CEOs, entrepreneurs, marketing channels, time management, budget management, book signings, bookstore events, speaking opportunities, leads, client acquisition, cash injection, marketing plan

Resources Mentioned:

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

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LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1JfSfb1uOH5G0KIiyBjK5-9we6a6AuSX6tMSZ-XB-bMA/edit?usp=sharing

In this episode, Jodi speaks with Ashley Shepherd, an author and book marketing strategist, about the often-overlooked but powerful strategy of leveraging preorders for self-published books. Ashley breaks down the distinction between preorders and presales, the benefits for self-published authors, and her preferred method of hosting preorders on websites to maximize profit and control. The conversation highlights timeline considerations and best practices for business owners writing books.

Time Stamps: 00:00 Ashley: Author, consultant, helps authors market books.

03:53 Self-publishing: Control, profit through preorders, financial relief.

07:48 Host own preorders to enhance profitability, experience.

13:25 Complete illustrations before launching children's book preorder.

16:24 Extend launch period; appreciate pre-order customers.

18:10 Real-time insights aid group process, gather feedback.

22:58 Business insights and motivational affirmations from friends.

24:47 Using algorithms to easily reach audiences online.

Keywords: Write Publish Market podcast, business owners, CEOs, authors, book marketing, self publishing, pre orders, pre sales, book launch, developmental editing, preorder period, book launch experience, Amazon KDP, self published authors, traditionally published authors, direct sales, Stripe payment processor, crowdfunding, shipping errors, handwritten cards, private podcast, upsells, down sells, trip wires, SEO, customer data, business model, affirmations, motivation, imposter syndrome, social media

Resources Mentioned:

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

Uncloned Marketing by Audrey Richmond

A Bunch of Dope Affirmations for My Homies by Alex Nemo Hands

About Our Guest:

Ashley Shepard is a self-publishing consultant and book marketing strategist based in the metro Atlanta, GA area. As the owner of Shep Publishing House, Ashley helps self-published authors get from the page to the people™with efficient and effective marketing strategies.

Client wins include selling 100 books sold in a week, $10,000 made in presale revenue, speaking gigs secured, book launch parties sold out, and much more. Shep Publishing House focuses on helping authors connect with their audience to publish profitably.

With a background in literacy, teacher coaching, and staff development, Ashley is able to explain complex marketing and publishing ideas in simple terms to help authors and entrepreneurs reach their goals. Unlike most book marketers and publishers, Ashley has the unique quality of being a best selling author herself. This insight helps her to make realistic suggestions and effective options to support client needs.

LINKS:

Book Site: www.ProfitableSelfPublishing.com

Main Site: Www.ShepPublishingHouse.com

Facebook: www.Facebook.com/ShepPublishing

Threads: https://www.threads.net/@ShepPublishing

YouTube: www.youtube.com/@ShepPublishing

Instagram: www.Instagram.com/ShepPublishing

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1CbBIufwLht6YA16q615jc4jeNFCi4XuhvTHgeXqoIRQ/edit?usp=sharing

In this episode, Jodi updates listeners on the status of the Write.Publish.Market. Book revision. Jodi is in the preparatory stage and went through her course Book Prep Bootcamp to reorient her mindset from business owner to writer, and organized her notes and ideas using sticky notes on the wall. Jodi also discussed her plan moving forward, preparing listeners for detailed explorations of the writing, publishing, and marketing phases in upcoming episodes.

Time Stamps: 00:00 Mindset-focused book preparation for aspiring writers.

04:11 Maintaining an extensive, organized task list efficiently.

08:19 Updating book edition; changes and new strategies.

Keywords: writing a book, book publishing, book marketing, business owners, entrepreneurs, CEOs, book revision, book prep, mindset for writing, overcoming mental roadblocks, book coaching, book strategy, client testimonials, writing schedule, book exercises, book worksheets, blogging for business, publishing tips, marketing strategies, book manuscript, book planning, writing process, updating a book, revising a book, author mindset, office supplies for planning, visual organization, Asana for project management, writing goals, writing motivation, book project management

Resources Mentioned:

Book Prep Bootcamp course

Asana

Coffee + Commas newsletter: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1oiSEmh-ZITY-4a1i7WAItaeCnrfXtrSLJNWzGy9UbC0/edit?usp=sharing

In this episode, Jodi chats with self-publishing expert Monique Mensah about how business owners writing books and other self-publishing authors can achieve traditional publishing quality. They discuss essential steps like hiring genre-specific professional cover designers, understanding the various editing types available in the marketplace, and leveraging platforms beyond Amazon to maximize control and profit. Monique also shares practical tips on building an author's brand, maintaining design consistency, and the significance of owning your ISBN for true publishing independence.

Time Stamps: 00:00 Self-publishing doesn't mean doing everything yourself.

05:39 ISBN gives authors publishing rights and control.

08:41 Professional editing is essential for quality books.

10:03 Professional editor essential for high-quality manuscript.

15:10 Lack of developmental editing undermines memoir structure.

17:40 Subscribe to Coffee and Commas newsletter.

20:25 Use published books as benchmark for quality.

24:01 Book cover duplicated; not a custom design.

25:58 Interior design requires expertise and understanding.

30:16 Sell books via platform with profit-sharing costs.

35:32 Drive traffic to your site, not Amazon.

37:41 Define goals for writing or marketing books.

39:36 Sign up for Monique's list for insights.

42:38 Connect via my website for self-publishing insights.

Keywords: self-publishing, traditional publishing, book quality, book benchmarks, genre alignment, DIY design platforms, professional cover designers, template covers, unique book design, professional typesetting, book interiors, developmental editing, line editing, copy editing, proofreading, editing misconceptions, book cover design, professional editing, Amazon KDP, IngramSpark, ISBN ownership, print-on-demand distribution, direct book sales, strategic marketing, building author brand, self-publishing pitfalls, customer data control, professional publishing assistance, high-quality self-publishing, authorpreneurs, Monique Mensah

Resources Mentioned:

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

Mastery of Self by Don Miguel Ruiz Jr.

The Last Party by A.R. Torre

About Our Guest:

Monique Mensah is a Personal Self-Publishing Assistant, who helps authors in all genres--fiction to nonfiction--take their books from Manuscript to Masterpiece. Through her signature done-for-you self-publishing service, Monique guides independent authors in producing professional, premium-quality books that don't look self-published and can stand out in a crowded market. Known for her straightforward, no-nonsense approach and deep understanding of the publishing process, Monique ensures authors maintain full ownership and control of their work so they can transform into Savvy Saelf-Publishers. Originally from Detroit, Michigan, and now living in Playa Del Carmen, Mexico, she brings passion and strategic insight to every project, making self-publishing both achievable and rewarding for authors who are serious about success.

Website: www.moniquemensah.com

Free Self-Publishing Guide: www.moniquemensah.com/free-guide

Book a Free Strategy Call: www.moniquemensah.com/book-a-call

Instagram: instagram.com/theminiquemensah

TikTok: tiktok.com/themoniquemensah

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1qG4utCiUNSY98O12Pc051ZeSKhBS8Ja_2DcHWSy-4cQ/edit?usp=sharing

In this episode, Jodi discusses the importance of comparative titles (AKA comp titles) no matter how business owners writing books plan to publish their books. She explains how understanding and leveraging comp titles can significantly improve book positioning, messaging, and audience targeting. She also shares practical tips and resources, including utilizing AI and browsing bookstores, to effectively research and utilize comp titles for successful book marketing.

Time Stamps: 00:00 Identify book's market position using comp titles.

03:12 Ask readers about book similarities for messaging.

08:48 Understand marketplace for effective book marketing strategy.

10:19 Grateful for your time; share if enjoyed.

Keywords: comparative titles, comp titles, book publishing, traditional book publishing, book proposal, positioning, book marketing, framing your book, book marketplace, self-publishing, hybrid publishing, messaging, pitch for book, Amazon genre classification, bookstore research, AI for comp titles, ChatGPT prompts, fiction books, nonfiction books, book set in New York, drug use in books, literary novel, AI-generated book titles, bestseller lists, public library research, table of contents analysis, market expectations, publishing professionals, book marketing strategy, pre-sales, post-launch marketing

Resources Mentioned:

• Write Publish Market Season 5 Episode 21: Position Yourself for Book Success with Your Messaging

• Write Publish Market Episode 163: Nonfiction Book Messaging Myths for Business Owners

• Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

• Coffee + Commas newsletter signup: bit.ly/coffeeandcommassignup

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1mtX9FmcpU3sHZD44d7f01wLEtxtkkUGg6cn2M_rPEH4/edit?usp=sharing

In this episode, Jodi talks with Renee Hribar, seasoned sales coach and TEDx speaker, about harnessing the power of a book to connect with the right audience and build a brand as well as community. Renee shares her book journey of transforming email content into a robust book and discusses innovative marketing strategies like using Airbnbs to reach readers in self-care settings. Jodi and Renee's conversation explores overcoming mental blocks, the value of foundational work, and the role of community in the writing process. They also touch on the importance of authenticity in business and why book success goes well beyond sales numbers. This episode is filled with practical advice and inspiring stories for business owners considering writing a book as a marketing asset.

Time Stamps: 00:00 Renee Rebar's sales journey and new book.

05:35 Overcoming fear of sharing via community support.

08:29 A practical guide for life-changing moments.

10:03 Recording everything to transcribe for summaries.

14:50 Start with what you have; you've begun.

16:07 Plan: Distribute books through Amazon and Airbnbs.

21:01 Relating to long-awaited Cobb salad experience.

22:42 Girlfriend overwhelmed by peanut butter variety.

26:47 Entrepreneurship legacy: reputation through treating people

Keywords: book marketing, reaching the right audience, Renee Hribar, foundational understanding, Jodi Brandon, reading recommendations, Barbara Stani, "Overcoming Underearning", "The Nordstrom Way", "Built to Sell", business insights, reneerebar.com, reputation in business, writing books, gratitude for listeners, #WritePublishedMarket, modern tools in business, Zoom transition, foundational work value, email content, live events promotion, Airbnb book distribution, self-care retreats, personal connection, authenticity in marketing, Facebook group engagement, business owner advice, unique perspective in writing, cultural differences in grocery stores, branding and audience engagement, audiobook creation

Resources Mentioned:

Write Publish Market Episode 164: Sales Strategies for Business Owners Writing Books

Overcoming Underearning by Barbara Stani The Nordstrom Way by Robert Spector

Built to Sell by John Warrollow

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

About Our Guest:

Renee Hribar has been a sales professional since 1994 in New York. Making her first million before she was 25 years old, she has gone on to sell millions of dollars in products and services and train thousands to sell for the first time. She is known in her industry as a fun, energetic sales coach who leads with heart. A TEDx speaker who offers training sessions at global conferences, on-demand courses and virtual workshops, she skillfully breaks down her decades of sales expertise. With her one-of-a-kind "laugh & learn" teaching style, you will certainly gain a new view of the "softer side of sales".

My best advice: No matter what your business sells is to grab my quick and easy FREE sales mini-course: https://www.reneehribar.co/training

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1nbaUUF6UzhUaVC-qq8Jh5PB-jgK6IV-XdByTDjx2ajQ/edit?usp=sharing