Write Publish Market

In this episode, Jodi welcomes book marketing consultant and author coach Aryn Van Dyke. Aryn shares her extensive experience from working at HarperCollins to founding Book Rockstar in 2019. Together, they delve into the importance of book messaging for nonfiction authors, breaking it down into four key elements: what, who, why, and how. Aryn offers actionable insights and real-world examples for how business owners writing books can create compelling messaging that connects with their target audience, ensuring their book stands out. Tune in for invaluable tips on positioning your book effectively in the marketplace and transforming your marketing strategy.

Time Stamps:

00:00 "Write, publish, market podcast for entrepreneur authors."

04:54 Authors should communicate book content effectively.

09:12 Consider reader's demographics and felt needs. Connect.

12:32 Understanding the author's motivation for writing.

15:53 Crafting impactful messaging to meet readers' needs.

19:38 Sharing method for achieving success in life.

21:05 Plan, create, and repurpose content for promotion.

26:07 Memoir written with a fiction-like narrative.

27:33 Grateful for listening, check out author mentorship.

Keywords:

book publishing, book marketing, entrepreneurs writing a book, book marketing consultant, author coach, nonfiction genres, book marketing strategy, book messaging, target reader, reader avatar, social media marketing, email marketing, book description, book launches, independent authors, personal stories, publishing industry, HarperCollins, Book Rockstar, reader connection, emotional connection, book promotion, Amazon a plus content, business book, book positioning, content creation, writing tips, memoir writing, marketing myths, book recommendations

Resources Mentioned:

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

Win When They Say You Won't by Daphne Jones

The Cormoran Strike Series by J.K. Rowling (writing under the pseudonym Robert Galbraith)

A Court of Thorn and Roses series by Sarah J. Maas

Donald Miller's books

Lisa Turkhurst's books

About Our Guest:

Aryn Van Dyke is a book marketing consultant and author coach. She has worked on hundreds of book launches, including multiple New York Times bestsellers, spanning across multiple nonfiction genres. After getting her start at HarperCollins, Aryn founded Book Rockstar in 2019 to make book marketing strategy more accessible to all authors.

www.bookrockstar.com

instagram.com/thebookmarketer

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/191kuUdCkjKVn9p_bvK4RQzDwOQ-g8OY1zKYhqGpmKXE/edit?usp=sharing

In this episode, Jodi is joined by literary agent and book author Lucinda Halpern. As they discuss Lucinda's book, Get Signed, Jodi and Lucinda discuss critical elements of book launching, including emphasizing the supremacy of an email list over social media for marketing impact. They also talk about the merits of traditional versus self-publishing, the necessity of providing practical value in business books, and the essential mindset work involved in writing. Lucinda shares her journey from intending to self-publish to securing a traditional book deal, underlining the importance of networking, strategic planning, and evolving one's career for long-term success.

Time Stamps:

00:00 Transitioned from marketing to successful literary agent.

03:47 Growing company, female CEO diversifies during pandemic.

09:00 Challenges of writing a book and business.

10:29 Shift to higher gear with traditional publishing.

15:18 Don't self-publish if you have potential.

18:34 Evolution of career through empathy and success.

22:15 Email list crucial for successful book launch.

24:01 Immediate incentives key for selling books online.

27:04 Book about getting published, being your own advocate.

31:10 Seek unique, reader-facing content for standing out.

35:25 Recommend "Buy Back Your Time" and time management.

38:43 Explore book publishing with the Author Entrepreneurs Lab.

Keywords:

email list for book launch, book marketing strategies, pre-order incentives, frustrations in publishing industry, eliminating gatekeeping for authors, pitching a book, reader perspective for book writers, practical value in business books, traditional publishing vs self-publishing, importance of book distribution, evolution of book projects, writing mindset, vulnerability in book writing, perennial bestsellers, streamlining business processes, delegation for business owners, time auditing, right amount of people in business, self-promotion challenges, understanding traditional publishing, pivoting in publishing process, personal stories in books, end reader value, standing out in the book market, author website and social media, seeking expert help for authors, timing for writing a book, agent and editor interest, time management for entrepreneurs, entrepreneur book writing benefits, Lucinda Halpern literary agent

Resources Mentioned:

Company of One by Paul Jarvis

Free Time by Jenny Blake Buy Back Your Time by Dan Martell Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

About Our Guest:

Lucinda Halpern is a literary agent with over 15 years experience, and the founder of Lucinda Literary, based in New York. Prior to founding her agency, she worked in the Publicity division of HarperCollins, where she assisted on the media campaign for Freakonomics among other New York Times bestsellers. She later worked as a marketing consultant for Gretchen Rubin (The Happiness Project), before launching her career as an agent. She has worked with all major publishers, including Penguin Random House, Simon & Schuster, Macmillan, Hachette, and Scholastic, and currently represents New York Times and internationally best-selling authors in the categories of business, personal growth, psychology, narrative nonfiction, and upmarket fiction. Her classes and coaching programs have been taught to hundreds of writers worldwide, and became the inspiration for Get Signed: Find an Agent, Land a Book Deal, and Become a Published Author (Hay House/Penguin Random House; February 2024). Learn more at getsignedbook.com or lucindaliterary.com and follow Lucinda Halpern on Instagram and Twitter.

Free gift for the listeners!

GET SIGNED Free Book Bonuses Link: https://www.getsignedbook.com/bonuses/

Instagram: @ lucindaliterary and/or @ lucindahalpern

Twitter: @ lucindaliterary and/or @ LucindaBlu

Facebook: Lucinda Literary

LinkedIn: Lucinda Literary and/or Lucinda Halpern #GetSignedBook

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/14viB3W7vHgKMckjbse3Z1gByzXNKarW22Y92eE_DPAw/edit?usp=sharing

In this episode of Write Publish Market, Jodi speaks with Pauline Wiles, an author turned website designer, about the role a strategically designed website plays in promoting abusiness owner's book and business. Pauline emphasizes the importance of integrating the book into the main business website, refreshing the site during the book launch phase, and effectively using the website to support the book launch team. The conversarion highlights common mistakes business owner authors make, strategies to avoid them, and time-saving features to streamline the process.

Time Stamps: 00:00 Podcast for entrepreneurs on writing, publishing books.

04:43 Emphasize consistent branding and marketing techniques.

07:43 Incentivize book launch with secret website rewards.

12:13 Writing routine important for efficient book writing.

14:35 Leverage book page to drive business opportunities.

18:13 Create concise contact page for better interactions.

19:48 Pauline, thanks for the helpful website tips.

22:32 Listen to my podcast, join my mentorship.

Keywords: book publishing, book marketing, author websites, book launch strategies, book launch team, website design for authors, solopreneur websites, book promotion, business growth, entrepreneur authors, book title domain, website traffic, branding consistency, email list sign-up, book sales, author bio, business tools, book reviews, author photos, book cover design, missed opportunities, SEO for authors, launch team rewards, reader feedback, website optimization, time-saving features, appointment scheduling, FAQs, content strategy, marketing asset

Resources Mentioned:

Are We Old Yet? by Gary Cole

Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause by Becky Robinson

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

About Our Guest:

Pauline Wiles (pronouns: she/her) is an author turned website designer, who helps authors and solopreneurs with books create modern websites for strong business results. Her strategic approach delivers a powerful marketing asset that builds authority, grows your audience, and sells your services and programs. British by birth, Pauline is now a contented resident of California, although she admits to an occasional yearning for afternoon tea and historic homes.

Website: https://www.paulinewiles.com/

Free training: 21 Ways I Spot Your DIY Website: https://www.paulinewiles.com/free

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1rc6cpba12bqwulI21Zo-RYY76Z6HgSdqkUp_vn4qwP4/edit?usp=sharing

In this episode, Jodi welcomes business strategist and author Amy Traugh to explore Amy's book journey with The CEO Method. Amy shares insights on leveraging a launch team, the importance of human connections in marketing, and how her book has bolstered her business credibility. Amy also shares about unexpected tech issues with Amazon and the powerful impact of strategic networking.

Time Stamps:

00:00 Podcast for entrepreneurs on writing and publishing.

04:18 Easy for me, existing content, find support.

08:50 Writing a book adds authority and credibility.

10:13 Preparing for book launch involves backend work.

14:03 Develop a productive writing routine with guidance.

15:44 Tracking states reached through book distribution visually.

19:24 Reaching event hosts for swag provides ROI.

23:08 Expand reach, engage with book launch team.

27:17 Thanks for listening.

Keywords:

client acquisition strategy, vanity metrics, business intent, accountability, book launch team, engagement generation, asking for help, public sharing, Amazon woes, mutually beneficial relationships, business networking, What's In It for Them book, Joe Polish, Write Publish Market podcast, entrepreneur book writing, Amy Traugh, business strategist, CEO method, sales plateau, bestseller book, data-driven decisions, profitable business, Big Idea to Bestseller, Jay Kheper, credibility establishment, warm client introductions, referral power, book launch challenges, marketing tool, lead magnet

Resources Mentioned:

What's in it for Them? by Joe Polish Big Idea to Bestseller by Jake Kelfer

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

About Our Guest:

Amy Traugh is a business strategist, author, and the host of the top 2.5% ranked podcast, The Motivated CEO.

She helps service providers, generate the consistent sales they want so that they can create the impact they desire, without sacrificing their two most valuable assets, time and energy through her signature CEO Framework.

www.amytraugh.com

Grab a FREE copy of The CEO Method: An Entrepreneur's Guide to Business Success at https://amytraugh.com/freebook

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1HFQV-pw2O42YSrtUQeBVXEy-vMlOou-el1ge5_39WGc/edit?usp=sharing

In this episode of the Write Publish Market podcast, host Jodi Brandon interviews Leah Paulos, founder of Press Shop PR and Book Publicity School, about the evolving landscape of book publicity in 2024. Leah shares valuable insights on the differences between marketing and publicity, strategies for effectively promoting a book, and the importance of being both strategic and adaptable in today's media environment. Listeners will gain practical advice for cutting through the noise and successfully launching their nonfiction books, regardless of their publishing path.

Time Stamps:

00:00 Entrepreneur-focused podcast, featuring writing and publishing tips.

04:53 Strategic targeting, avoiding overwhelm, focusing on bandwidth.

06:45 Traditional publishing requires authors to be active.

12:37 Adapting to diverse formats to reach readers.

15:53 Study recent successful books for strategic guidance.

18:18 Clear goal alignment essential for successful campaigns.

21:59 Crafting concise, compelling pitches for books.

26:08 Grateful for listening.

Keywords:

book publicity, book marketing, publishing industry, self-publishing, hybrid publishing, traditional publishing, PR campaigns, media attention, book sales, audience engagement, book promotion, author branding, social media marketing, book launch strategies, author promotion, media coverage, book distribution, publishing timeline, book events, author platforms, book sales goals, publishing goals, author experiences, publicity strategies, nonfiction writers, promotional work, audience demographics, book reviewers, podcast interviews, book advertising

Resources Mentioned:

Foreign Agents by Casey Michel

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

About Our Guest:

Leah Paulos, the Founder of Press Shop PR and Book Publicity School, has worked at the intersection of books and media for over 20 years. Twice named a top PR firm by the Observer, Press Shop has worked on a wide range of titles, including MARCH by Rep. John Lewis, ON TYRANNY by Timothy Snyder, and on books by Ruth Bader Ginsburg, Neil deGrasse Tyson, James Kirchick, and Pulitzer-finalists Samuel Freedman and Louise Aronson. Leah began her career as a magazine editor at Condé Nast, then worked as a freelance writer for dozens of national magazines before moving into book publicity in 2006 and launching Press Shop in 2012. She graduated from Cornell University in 1998, and lives in Brooklyn with her husband and 2 boys.

Press Shop PR: https://www.pressshoppr.com/

Book Publicity School: https://www.bookpublicityschool.com/

Linkedin: https://www.linkedin.com/company/press-shop-pr/

Facebook: https://www.facebook.com/PressShopPR

and: https://www.facebook.com/people/Book-Publicity-School/100090936998502/

Twitter: https://twitter.com/PressShopPR

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1f3Rmb0yC8mC4YUIY8_3fb-nXNZCFg7GMfkdCA8CyPuM/edit?usp=sharing

In this episode of Write Publish Market, host Jodi Brandon is joined by Heidi Yarger, founder of Spitfiregirl, to dive deep into the nuances of book marketing and building a personal brand. They discuss the strategic importance of starting the marketing journey early (ideally six months before a book launch), incorporating an author's personal stories, and establishing thought leadership to engage the audience effectively. Additionally, they discuss the use of artificial intelligence in enhancing content creation and marketing strategies for authors.

Time Stamps:

00:00 Clients should start planning six months ahead.

05:23 Utilize speaking engagements to support business growth.

06:32 Brand yourself and your book strategically.

11:39 Author discusses editing book framework for more appeal.

14:00 Navigating book promotion requires strategic persistence and resilience.

17:26 Maya finds using chat GPT for quotes smart.

20:21 Use paid GPT for targeted DIY prompts.

25:03 Listen to the podcast and join membership.

Keywords:

artificial intelligence in publishing, content pillars, DIY authors, social media content creation, book marketing strategies, Likable Badass book, Permission to Speak book, book launch strategy, author's writing process, press features, speaking engagements, book promotion ads, complex nonfiction promotion, Write Publish Market Podcast, Heidi Yarger, Spitfire Girl agency, personal brand marketing, nonfiction book marketing, author thought leadership, women authors, social media communication for authors, writing routine challenge, AJ Harper, Write a Must Read book, nonfiction writing, book framework design, engaging social media topics, vulnerability in writing

Resources Mentioned:

The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

Write a Must Read by AJ Harper

Likeable Badass by Alison Frigale

Permission to Speak by Samara Bay

About Our Guest:

Heidi Yarger is founder & creative director of Spitfiregirl, an award-winning agency for visionaries, leaders and doers ready to take the next step. Using brand strategy and thoughtful design, Heidi & her team help authors go beyond traditional book marketing to help them show up and show out online - creating a personal brand that will serve you before, and long after your book launch.

Website: https://spitfiregirldesign.com

Instagram: https://www.instagram.com/thespitfiregirl

Linkedin: https://www.linkedin.com/in/heidiyarger/

Pinterest: https://www.pinterest.com/thespitfiregirl/

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1IlOBkT4M-TDJzy-Gxhf8vuulzsI4oE9XAAsDBopvsJE/edit?usp=sharing

In this episode, host Jodi Brandon and guest Ellen Polk detail the intricacies of choosing the right editor for your book, emphasizing the importance of communication, compatibility, and editorial processes. They discuss different types of editors/editing services and how authors can tailor their questions to find the best match for their particular project's needs. The episode provides valuable insights and practical tips for entrepreneurs looking to refine their manuscripts and enhance their impact through effective collaboration with the right editorial partner.

Time Stamps:

00:00 Ellen Polk helps women write impactful books.

04:57 Editors consider sentence relevance, value, and proofreading.

09:05 Guide created based on author concerns and experience.

11:46 Connecting with authors cultivates successful author-editor relationships.

13:09 Communicate book's goal to editor for alignment.

17:28 Editors collaborate with authors to improve manuscripts.

22:19 Qualifications and experience are crucial for editors.

26:29 Communication style and compatibility in working relationship.

29:52 Comprehensive guide offers valuable insight for writers.

31:27 Fan of author impressed by writing skills.

34:01 Show notes, see you inside the lab.

Keywords:

vulnerability, trust, mindset, power imbalances, industry expert, partnership, safe space, writing routine, ready set write challenge, business owners, editors, editing process, revisions phase, developmental editing, coaching, writing, publishing, marketing books, entrepreneurs, Jodi Brandon, Ellen Polk, nonfiction books, line editing, stylistic editing, copy editing, proofreading, communication style, feedback, mentorship, Author Entrepreneurs Lab

Resources Mentioned:

The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

Tough Titties by Laura Belgrave

About Our Guest:

Ellen Polk is the founder of Sage House Editorial, a business dedicated to helping ambitious, mission-driven women transform their expertise, experience, and insights into powerful nonfiction books that allow them to amplify their impact, inspire action, grow their businesses, create new opportunities, and position themselves as a go-to in their industry.

Through end-to-end editorial support and 1:1 creative consulting, Ellen is committed to helping women take their big ideas from bucket list to bookshelf and become modern authors.

Website: www.sagehouseeditorial.com

Instagram: @sagehouseeditorial

LinkedIn: Ellen Marker-Polk

Author's Guide to Hiring an Editor: www.sagehouseeditorial.com/hire-an-editor

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1SZWFXJVGPWbDrqth4ALBgvU03Fv41cAj9nX8f6tkDhc/edit?usp=sharing

In Episode 155, host Jodi Brandon chats with guest Angel Myers, a licensed marriage and family therapist and seasoned author. They delve into Angel's journey of writing her book, Every Day I Do: How to Rewrite Your Vows After an Affair, discussing the inspirations behind it and the challenges she faced, including her initial hesitancy about entering the publishing world. The conversation also explores how Angel uses her book in her professional practice and her unexpected passion for writing fiction, revealing her ongoing projects and future aspirations in romance writing.

Time Stamps:

00:00 Angel Myers: Therapist, author, trainer, and parent.

03:30 Author considers writing a book to help clients.

08:39 Readers found relatability in following one couple.

11:46 Resource for families and couples in various settings.

15:19 Delegate to experts, utilize editing software early. Period.

18:34 Self-help book by entertainment journalist is inspiring.

21:16 Join my mentorship membership for book publishers.

Keywords:

book publishing, entrepreneur, writing a book, marriage therapy, podcast, self-help books, relationship advice, affair recovery, fiction writing, book marketing, author experience, writing process, editing a book, book launch, reader feedback, therapy practices, romance fiction, relationship counseling, publishing strategies, business growth, editorial advice, market research, storytelling, creative writing, educational resources, couple therapy, authorship, book sales, personal development, audience engagement

Resources Mentioned:

The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

Dear Alpha Female: How to Attract the Love You Deserve by Crystal Jordan

About Our Guest:

Angel Myers is a Licensed Marriage and Family Therapist with over 15 years experience in behavioral health care with a record of service excellence in helping numerous couples resolve the areas of distress in their marriage and relationship. She is the author of Everyday I Do: How to Rewrite Your Vows after an Affair, which is an affair recovery book with an accompanying journal and also lead trainer for the Every Day I Do program serving other practices and organizations which help couples. She's also a fiction writer currently working on a romance/ women's fiction called The Wedding Therapist due in early Spring. Where she's not writing and training she is behind the scenes parenting her two beloved children 16 and 14 Vivian and Uriah. Lastly, with the remaining hours of her week she finds any opportunity to engage in self-care with her favorite hobbies including ballroom dancing.

www.everydayido.com

www.angelmarriageandfamily.com

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1gZtXo85-MSaDyBFKzm30neTQgCXQ-A8CHmwkTM8zt9c/edit?usp=sharing

Time Stamps:

00:00 Embracing your own voice, overcoming self-consciousness.

06:13 Writing style, narration, and marketing your book.

08:09 Authors should narrate their own books for interpretation.

12:02 Essential factors for effective audiobook narration.

14:19 Need to stop rushing, remove guesswork. Appreciate it.

17:02 Include program info, stay in your lane.

20:41 Differentiate marketing strategies for book distribution wisely.

23:43 Personalized coaching brings out the best narration.

27:11 Including audiobooks allows for more inclusive learning.

29:56 Compelling story, author can be a narrator.

Keywords:

write publish market podcast, Robert Lane, audio post-editing, audiobooks production, revenue for book formats, consuming audiobooks, audiobook narration, nonfiction authors, Your Book Your Voice, publishing on Audible, author brand, mindset exercises, hiring professional narrators, AI narration, audio file uploading service, book sales on Amazon, audiobook distribution strategy, recording quality, brand identity, human voice narration, technical narration aspects, equipment setup guidance, editing services for audiobooks

Resources Mentioned:

The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

About Our Guest:

Robert A. Lane is an Audiobook Coach & Producer as well as an inspirational speaker. He spent 30+ years working in the entertainment industry in various facets including on & off camera, post production and corporate management. Fourteen of those years were spent at 20th Century Fox, working on the studio lot in L.A. as their Feature Project Manager. He also has over 20 years of experience as a re-recording mixer, sound designer and music composer for many films, tv shows and industrial videos.

After leaving the entertainment world in 2020, Robert founded Robert Lane Coaching and created the "Your Book Your Voice" audiobook coaching program, which helps published nonfiction authors record, narrate and publish their audiobook on Audible, Amazon & Apple Books in six-weeks.

Robert is also a best-selling author with his book "Lights Action You!" as well as an award-winning filmmaker. He resides in Sedona, Arizona.

Website - https://www.robertlanecoaching.com

Instagram - https://www.instagram.com/robertlanecoaching

YouTube - https://bit.ly/RobertLaneCoachingYouTube

Your Book Your Voice Podcast (live) - https://bit.ly/yourbookyourvoicepodcast

LinkedIn - https://www.linkedin.com/in/robert-a-lane

Facebook - https://www.facebook.com/robertlanecoaching

"Lights, Action, YOU!" (Book on Amazon) - https://amzn.to/3Ly833t

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1LGxAHe9kRjV7elEf6Rtbd48HEABRwebV0zhMCrSafos/edit?usp=sharing