Write Publish Market

In this episode, Jodi explores the long-term strategies for marketing your book beyond the launch day. Jodi shares important insights on how to integrate your book into your business ecosystem, emphasizing serving over selling. Learn how to position your book as an evergreen marketing tool and discover the key phases of book marketing. Join us and gain valuable tips to ensure your book's long-term success. Keep writing, keep marketing, and think beyond the launch.

Keywords:book publishing, writing, marketing, entrepreneur, business, long term marketing, book launch, traditional book publishing, bestseller status, vanity metrics, marketing tool, visibility, evergreen concept, business ecosystem, marketing strategy, author, success metrics, commercial author, business owner, book marketing, prelaunch, post launch, commercial success, marketing plan, launch event, book revision, industry changes, success strategy, mentorship membership, Author-Entrepreneurs Lab

Resources Mentioned:The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB

LINK TO FULL RAW EPIOSDE TRANSCRIPT:

https://docs.google.com/document/d/1DdiwVZ7y5THplRr6-TZi_7H5T3XVdkX7M7h4bi9X32c/edit?usp=drive_link

On this episode of Write Publish Market, Jodi dives into the world of LinkedIn with special guest Cara Steinmann, the founder of Ravel Collective. Cara is a networking expert who helps purpose-driven women entrepreneurs build strategic networks that lead to referrals, collaboration, visibility, and fun. In this insightful conversation, Jodi and Cara explore how to leverage LinkedIn for business growth, including tips for building authentic relationships, strategies for effective networking, and advice for promoting a book on the platform. Cara also shares her non-icky LinkedIn networking playbook, offering valuable scripts and strategies for making genuine connections. Tune in to this episode to gain valuable insights into using LinkedIn to expand your business network and promote your book in an authentic, effective way.

Time Stamps: 00:00 Podcast for entrepreneurs on writing and publishing. 05:21 Building relationships based on support and respect. 07:48 Significant point about LinkedIn connections and growth. 11:01 Connect with podcasters on social media strategically. 15:44 Optimize profile to gain visibility and engagement. 18:56 Practicing what I preach and engaging with comments. 19:59 Understanding personality types through various systems and saying "yes" 23:13 Grateful for listening, join author entrepreneurs lab.

Keywords:book publishing, writing a book, entrepreneur, business growth, networking, LinkedIn, social media, algorithm, membership community, female founders, referrals, collaboration, visibility, authenticity, content saturation, podcasting, podcast promotions, human design, reciprocity, vulnerability, connection strategy, groups, comments, author, content creation, scripts, top of mind, non-icky, Naomi Wolf, beauty myth, business owners writing books, Cara Steinmann

Resources Mentioned:

Non-Ick LinkedIn Networking Playbook: ravelcollective.com/networking-guide

The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB

About Our Guest:

Cara Steinmann, founder of the Ravel Collective and host of Ravel Radio podcast, helps purpose-driven women service entrepreneurs build strategic networks that lead to referrals, collaboration, visibility and fun. She works with female founders to connect and grow through authentic connection strategies and private membership communities.

Episode 141

Applying Creativity and Science to Book Writing

In this episode of the Write Publish Market podcast, Jodi discusses the importance of a writing routine and the science behind creative flow. She emphasizes the need for entrepreneurs to establish a writing routine that works for them, considering factors such as time of day, setting, and background noise. Brandon highlights the benefits of testing different routines and using data to determine what works best. She also recommends two sources for further reading: "Story Genius" by Lisa Cron and "The Psychology of Writing" by Robert T. Kellogg. The episode explores the concept of training the brain for creativity and emphasizes the value of a dedicated working environment. Brandon concludes by encouraging entrepreneurs to use the information provided to become part of the 1% who successfully write and complete their books.

Time Stamps:

[00:00:05] - Welcome to the Write Publish Market podcast

[00:00:38] - Importance of a writing routine

[00:01:07] - Recap of the previous episode on writing routine

[00:01:21] - Pitfalls of not having a routine

[00:02:02] - The only right routine is the one that works for you

[00:02:30] - Importance of gathering data to determine the right routine

[00:03:16] - Using routine to build the writing habit

[00:04:09] - Training the brain for creativity

[00:04:55] - Book recommendation: "Story Genius" by Lisa Cron

[00:05:55] - Book recommendation: "The Psychology of Writing" by Robert T. Kellogg

[00:06:59] - Background noise and its impact on writing

[00:08:04] - Knowing when to take breaks during writing sessions

[00:08:50] - Importance of a dedicated working environment

[00:11:56] - The science behind training the brain for creativity

[00:12:47] - Combining routine and brain training for success

[00:13:10] - Conclusion and invitation to share takeaways

Keywords:

write publish market podcast, entrepreneur, writing a book, book publishing partner, book publishing industry, writing routine, science of creative flow, brains, science behind creativity, writing sessions, momentum, routine, research, time of day, setting, background noise, environment, pitfalls, data, writing space, habits, writing habit, train your brain, fiction authors, nonfiction professional development writer, Story Genius, Lisa Cron, Psychology of Writing, Robert T. Kellogg, background noise, flow, performance, anxiety, boredom, memory retrieval, state of flow, break, dedicated working environment, flexible routine, coupling knowledge, inspiration, consistent writer

Resources Mentioned:

Story Genius by Lisa Cron

"The Psychology of Writing" by Robert T. Kellogg

FULL TRANSCRIPT CAN BE ACCESSED HERE:

https://docs.google.com/document/d/1579rAbMCo_DQo_jaZ3wZYP7AJGqEzPMqMt0UHUUpmWU/edit?usp=drive_link

Write Publish Market Episode 138 (writing routines)

Episode 139

Use Your Book to Collab as a Summit Host or Contributor

In this episode of the Write Publish Market podcast, Jodi welcomes guest Krista Miller, who has seen massive success hosting online summits. Krista shares her journey of how she turned a disappointing mini summit into a thriving, revenue-generating event. By doubling down on her target audience and setting clear goals ranging from list growth to promoting a book, Krista has been able to tailor her summits into full-funnel strategies and now teaches other business owners how to do the same. If you've ever considered using a book as a promotional tool during a summit, whether as a host or contributor, this episode is for you. Jodi and Krista explore efficient strategies to get your book into the hands of more people all while growing your business. Krista also shares about the power of order bumps, using books as prizes, and even pre-sales strategies.

Time stamps:

00:00:00 Introduction

00:02:30 Krista Miller talks about her first experience hosting a summit

00:05:15 Looking at audience targeting and refining the summit strategy

00:08:45 The role of goals in planning a summit

00:12:00 Approaching potential speakers for the summit

00:19:00 Importance of genuine excitement for a summit

00:23:20 The use of a book as a promotional tool in a summit

00:26:30 Getting a book in the hands of attendees

00:29:40 How her first summit was a game-changer for her business

00:33:00 Jodi and Krista discuss the strategy for subsequent summits

00:38:00 Closure of the episode and thanking the guest

00:39:30 Krista's tips for order bumps and book prizes during summit

00:41:45 Discussion about pre-sales during a summit session

00:44:20 Differences in pre-orders between traditional publishing and self-publishing

00:46:00 Krista's book recommendation

00:48:00 Wrap up and goodbyes

Keywords:

Krista Miller, mini summit, summit hosting, list of affiliates, target audience, revenue increase, summit strategy, all-access pass, business goals, funnel strategy, speaker promotion, booking services, promoting a book, speaking engagements, meeting deadlines, summit attendees, promotional tool, business growth, virtual summits, tripling email list, ongoing results, mentorship membership, Author Entrepreneurs Lab, book marketing, book publishing, order bumps, pre-sales, Amazon pre-order, business owners writing books, entrepreneurs writing books, book publishing services

Resources Mentioned:

The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB

Summit in a Box, Krista's program teaching others how to host summits (link below)

Name of the Wind by Patrick Rothfuss

About Our Guest:

At Summit in a Box®, Krista Miller helps you replace slow-growth and costly marketing strategies with a high-converting virtual summit that will multiply your revenue and lead to your biggest course, membership, or group program launch yet.

Her method incorporates highly-targeted positioning and feel-good, engagement based strategies that lead to higher than average conversion rates, true connections, and making a difference through your summit in a way that creates ongoing benefits for months after the event wraps up.

https://www.summitinabox.co/series

https://www.instagram.com/summitinabox/

LINK TO EPISODE RAW TRANSCRIPT:

https://docs.google.com/document/d/1Jz0nA5aZkWthu_nWOjklscTPkxEmimzgBTpjcCloamI/edit?usp=drive_link

Welcome to Episode 139 of the Write Publish Market podcast! In today's episode, we have a special guest, Jessie Cunniffe, a professional blurb writer and book blurb coach. Jessie is here to guide us through the world of book blurbs. Jodi and Jessie start with Book Blurb 101, covering what exactly a book blurb is and the different meanings it can have. Jessie then walks us through a proven formula for crafting effective book blurbs, including the essential elements and tips for hooking readers. She also shares how to revise and experiment with your blurb to maximize its impact. And, as always, we wrap up with a reading recommendation from Jessie. Stay tuned for an informative and inspiring episode that will help you master the art of book blurbs to boost your book's visibility and sales. Let's dive in!

The full episode raw transcript can be found here.

Time Stamps:

00:00:05: Introduction to the Write Publish Market podcast and the host, Jodi Brandon

00:00:39: Introduction of guest, Jessie Cunniffe, a professional blurb writer and book blurb coach

00:01:28: Discussion on book blurbs and their different meanings in the publishing world

00:03:26: Explanation of the essential elements of a book blurb and the importance of a good hook

00:04:48: Overview of the paragraph sections in a nonfiction blurb: setup, qualifier, and bullet points

00:09:28: Importance of using bullet points to highlight the main benefits of the book

00:11:59: Summing up the blurb with a strong concluding sentence and a call to action

00:13:32: Using the same copy on Amazon and the back cover of the book

00:14:28: Utilizing the blurb in other marketing materials and platforms

00:16:30: The possibility of revising the blurb based on sales performance and changing trends

00:18:29: Importance of testing and experimentation with the blurb for better results

00:21:27: Details on the discount code provided by Jessie for her services

00:23:35: Appreciation for the clever names of Jessie's services and her quick delivery of "book blurb"

00:24:47: Book recommendation

00:25:59: Conclusion and gratitude for listening to the podcast

Keywords:

Jessie Cunniffe, Jodi Brandon, Publish Market podcast, entrepreneur, book, business, writing, publishing, marketing, author community, blurb writer, book blurb coach, Sydney, Australia, indie author, blurb writing, custom blurb services, Book Blurb Magic, Spicy Blurb Playbook, journaling, ocean pools, guitar, arts pages, highly respected newspaper, book description, book endorsement, traditional publishing, sales copy, Amazon, book publishing industry, fiction, nonfiction, hook, setup, qualifier, bullet points, call to action, marketing copy, testing, experimentation, business owners writing books, entrepreneurs writing books

Resources Mentioned:

AnatomyofABookBlurb.com: Jessie's free cheat sheet for book blurbs (link below)

A Moveable Feast by Ernest Hemingway

How I Found Freedom in an Unfree World by Harry Browne

About Our Guest:

Jessie Cunniffe is a professional blurb writer and book blurb coach from Sydney, Australia. A passionate advocate of the indie author community, Jessie has dedicated herself to taking the pain out of blurb-writing with her custom blurb services and two signature courses: Book Blurb Magic and The Spicy Blurb Playbook. When she's not writing or dreaming up the next BBM product, Jessie can be found journaling, exploring new ocean pools, and playing her guitar. She has been a contributor to the arts pages of one of Australia's most highly respected newspapers for the past decade. On the occasion that Jessie manages to snatch some reading time, she's probably buried in P. G. Wodehouse or Agatha Christie.

Website: www.bookblurbmagic.com

Instagram: @bookblurbmagic

Facebook: https://www.facebook.com/bookblurbmagic

FREE blurb cheatsheet: anatomyofabookblurb.com

Jessie's Services:

Custom Book Blurb Service

1:1 Blurb AuditCODE FOR 10% OFF: JODI

Episode 138

Writing Routines for Business Owners Writing Books

Welcome to Episode 138 of the Write Publish Market podcast! In today's episode, Jodi dives into the topic of writing routines. Whether you're an entrepreneur considering writing a book or already in the process, having a solid writing routine is crucial for success. Jodi shares insights on the importance of developing a writing routine, from creating realistic schedules to tracking data points. Discover how to find the routine that works best for you and why it is essential for efficient book writing. Tune in now and get ready to enhance your writing journey!

The full episode raw trancsript can be found here.

Time Stamps:

[00:00:05] Jodi Brandon introduces the podcast and herself as the host.

[00:00:25] Jodi Brandon mentions that the podcast features interviews with entrepreneurs and discusses the importance of writing routines.

[00:01:09] Jodi Brandon explains that having a writing routine is crucial for making progress and creating realistic schedules.

[00:02:02] Jodi Brandon discusses the importance of collecting data about your writing sessions to determine your most productive time, word count, and ideal setting.

[00:03:09] Jodi Brandon emphasizes that the right writing routine is the one that works for you, and encourages listeners to experiment with different routines.

[00:04:06] Jodi Brandon suggests considering different writing environments, such as coffee shops, libraries, or home offices, based on personal productivity preferences.

[00:05:06] Jodi Brandon talks about the relationship between discipline, motivation, and sticking to a writing routine.

[00:06:45] Jodi Brandon mentions the concept of "deciding once" to build a habit and shares Stephen King's writing routine as an example.

[00:09:02] Jodi Brandon explains the benefits of having a writing routine, including consistent production and easier prioritization of writing.

[00:10:42] Jodi Brandon emphasizes the importance of tracking data about your writing sessions to create realistic schedules and production plans.

[00:11:27] Jodi Brandon teases an upcoming episode about the science of creativity.

[00:11:52] Jodi Brandon reiterates that the most important thing is to find a writing routine that works for you.

[00:12:17] Jodi Brandon concludes the episode and thanks listeners for tuning in.

Keywords:

write publish market podcast, entrepreneur, writing a book, book publishing partner, book publishing industry, book production schedule, writing routine, writing habit, writing session, business owners writing books, discipline, writing motivation, muse, creativity

Resources Mentioned:

Ready Set Write challenge: www.jodibrandoneditorial.com/readysetwrite

Tune in and discover how you can leverage the different platforms and the rhythm of marketing to establish and grow your own author brand with Liz Charlotte Grant. Learn to cultivate loyalty and trust among your audience and seamlessly integrate your strategies into your workflow. To effectively sell your book, you have to find your specific and targeted audience and establish genuine human connections by providing value.

Full show notes, links mentioned and raw transcript can be found here.

Your book is now written, edited, and already published. Congratulations! You have made it. Such an outstanding achievement deserves a celebration. But wait. Do people know about the book? Do they know your great ideas and solutions to their problems are documented in a book that you wrote? After investing your effort, ensuring your book reaches the right audience and gains attention is crucial for business owners writing books. This is where the importance of book publicity shines.

Join Jodi in this episode as she discusses DIY publicity for your nonfiction book. She shares three tips and a BONUS TIP you can do if you are not in a position to or are interested in outsourcing book PR and publicity.

Full transcript and show notes can be found here.

Book writing and publishing is always a coveted achievement by any author. However, a good book that serves its intended purpose has great untold stories of dedication, sacrifice, and commitment behind the scenes. Amanda, a return guest in the show, talks about her book-writing journey and whether the book serves the original goal intended.

Full show notes can be found here.

Join me in this episode as we dig deeper into how you can achieve your NaNoWriMo goal. Get insights on building and nurturing your writing consistency and habits. With the right mindset and tools, you can get more done within a month than you can ever imagine. Sound interesting?

Tune in!

Full shownotes and raw transcript can be found here.